Wicket Labs

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Wicket Labs is a provider of an audience insights platform designed for media companies. The Company's platform makes use of machine learning is used to enable data-driven decisions and improve audience lifetime value. It enables companies to gain better visibility into their customers, understand how initiatives impact their business, drive engagement with their service, and promote a happy customer base through their CHI score (Customer Happiness Index).

TypePrivate
Founded2016
HQSeattle, WA, US
Websitewicketlabs.com
Employee Ratings4.9

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Latest Updates

Employees (est.) (Apr 2021)16

Key People/Management at Wicket Labs

Marty Roberts

Marty Roberts

Co-Founder & CEO
Ian Blaine

Ian Blaine

Co-Founder & Chief Strategy Officer
Eric Knutson

Eric Knutson

Co-Founder & VP, Client Services
Joey Lesh

Joey Lesh

VP, Product Engineering
Len Jordan

Len Jordan

Board Member
Anthony Bontrager

Anthony Bontrager

Board Member
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Wicket Labs Office Locations

Wicket Labs has an office in Seattle
Seattle, WA, US (HQ)
401 2nd Ave S #501
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Wicket Labs Financials and Metrics

Summary Metrics

Founding Date

2016

Wicket Labs total Funding

$4.8 m

Wicket Labs investors

Wicket Labs Online and Social Media Presence

Embed Graph

Wicket Labs Blogs

Comparing Live/Linear vs VOD Content

This evolution of our custom base has pushed us to expand the Wicket Scorecard to make it easier to see the performance of linear and especially live event content, separate from VOD consumption. We recently added a new control to one of our most interactive content Wickets, the Content Catalog, to …

Acquire, Engage, Retain – Data Driven Best Practices

The post Acquire, Engage, Retain – Data Driven Best Practices appeared first on Wicket Labs.

Introducing Quickets

The name says it all. Quickets are essentially quick Wickets. They are queries + visualizations that are easy to build and instantly share within the Wicket Scorecard. Create new visualizations, set specific data ranges, and explore your data for new insights into your video subscription business. …

Streamlining Workflow with Automated Subscriber Sync

By enabling recurring automatic synchronization of customer data from Wicket Labs with user records in third-party destinations, we have taken a big step forward in terms of marketing actions and workflow enablement for our customers. The post Streamlining Workflow with Automated Subscriber Sync ap…

Seeing Your Whole OTT Business

The post Seeing Your Whole OTT Business appeared first on Wicket Labs.

A New Best Practice for Video Subscription Trials

Trials have always been an effective customer acquisition tool for video subscription services. Currently, the Wicket Scorecard benchmark measuring Free Trial Conversion Percentage is 72.2%. With ongoing debates throughout the SVOD industry on the value of trials, we thought it was a good time to r…
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Wicket Labs Frequently Asked Questions

  • When was Wicket Labs founded?

    Wicket Labs was founded in 2016.

  • Who are Wicket Labs key executives?

    Wicket Labs's key executives are Marty Roberts, Ian Blaine and Eric Knutson.

  • How many employees does Wicket Labs have?

    Wicket Labs has 16 employees.

  • Who are Wicket Labs competitors?

    Competitors of Wicket Labs include Loft, Lexalytics and cnvrg.io.

  • Where is Wicket Labs headquarters?

    Wicket Labs headquarters is located at 401 2nd Ave S #501, Seattle.

  • Where are Wicket Labs offices?

    Wicket Labs has an office in Seattle.

  • How many offices does Wicket Labs have?

    Wicket Labs has 1 office.