White Ops

White Ops is the leading provider of cyber security services for the detection and prevention of advanced bot and malware fraud, protecting the entire digital advertising ecosystem and enterprise organizations across the globe. White Ops innovative services help organizations improve their bottom lines and ensure the success of their campaigns, business goals, and the security of their systems and data. Unlike traditional approaches that employ statistical analysis, simple blacklisting or static signatures, White Ops effectively combats criminal activity by actually differentiating between robotic and human interaction within online advertising and publishing, enterprise business networks, e-commerce transactions, financial systems and more, allowing organizations to remove and prevent fraudulent traffic and activity. By working with customers to cut off sources of bad Internet traffic, White Ops makes bot and malware fraud unprofitable and unsustainable for the cyber criminals -- an economic strategy that will eventually eradicate this type of fraud. White Ops was recently appointed to the board of W3C.
Company Growth (employees)
New York, US
Size (employees)
59 (est)
White Ops was founded in 2012 and is headquartered in New York, US

Key People at White Ops

Sandeep Swadia

Sandeep Swadia

Dan Kaminsky

Dan Kaminsky

Chief Scientist & Co-Founder
Ash Kalb

Ash Kalb

General Counsel & Co-Founder
Tamer Hassan

Tamer Hassan

CTO & Co-Founder
Eddie Schwartz

Eddie Schwartz

President / COO

White Ops Office Locations

White Ops has offices in New York and San Francisco

White Ops Data and Metrics

Summary Metrics

Founding Date


Total Funding

$13 m

Latest funding size

$9 m

Time since last funding

about 3 years


White Ops's latest funding round in June 2014 was reported to be $9 m. In total, White Ops has raised $13 m

Traffic Overview of White Ops

White Ops Online and Social Media Presence

White Ops News and Updates

The ad fraud issue could be more than twice as big as first thought — advertisers stand to lose $16.4 billion to it this year

The global online ad fraud problem could be costing advertisers more than twice as much as first estimated, according to new research released on Tuesday. A study commissioned by WPP ad agencies The&Partnership and conducted by ad verification company Adloox estimates ad…

Announcing the judges for the D.C. and Miami Pitch-offs

 The TC Meetup + Pitch-off is headed to D.C. and Miami next week, and it’s finally time to introduce you to our esteemed judges. The pitch-off will consist of 60-second presentations from 10 startups in each locale. These pitches will aim to win over the audience and the judges, which include local …

Rocket Fuel's CEO talks about the company's future as it lays off 11% of staff (FUEL)

Ad tech company Rocket Fuel is laying off 11% of its headcount — 93 members of staff — as it looks to save $20 million in operating expenses, AdExchanger first reported. The firm last made layoffs in April 2015, when it shed 11% of its workforce in a move designed to reduce …

Advertising’s Moral Struggle: Is Online Reach Worth the Hurt?

Data and automation allow companies to connect with people anywhere on the internet, but that advertising also bankrolls sites toxic to society.

Data Sheet—Wednesday, December 21, 2016

Data Sheet—Wednesday, December 21, 2016

CEO Daily: Wednesday, 21st December

CEO Daily
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White Ops Company Life and Culture

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