White Ops

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White Ops is the leading provider of cyber security services for the detection and prevention of advanced bot and malware fraud, protecting the entire digital advertising ecosystem and enterprise organizations across the globe. White Ops innovative services help organizations improve their bottom lines and ensure the success of their campaigns, business goals, and the security of their systems and data. Unlike traditional approaches that employ statistical analysis, simple blacklisting or static signatures, White Ops effectively combats criminal activity by actually differentiating between robotic and human interaction within online advertising and publishing, enterprise business networks, e-commerce transactions, financial systems and more, allowing organizations to remove and prevent fraudulent traffic and activity. By working with customers to cut off sources of bad Internet traffic, White Ops makes bot and malware fraud unprofitable and unsustainable for the cyber criminals -- an economic strategy that will eventually eradicate this type of fraud. White Ops was recently appointed to the board of W3C.
HQNew York, US
Employee Ratings4.2

Latest Updates

Employees (est.) (Dec 2019)143(+8%)
Job Openings7

Key People/Management at White Ops

Sandeep Swadia

Sandeep Swadia

Dan Kaminsky

Dan Kaminsky

Chief Scientist & Co-Founder
Ash Kalb

Ash Kalb

General Counsel & Co-Founder
Tamer Hassan

Tamer Hassan

CTO & Co-Founder
Eddie Schwartz

Eddie Schwartz

President / COO
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White Ops Office Locations

White Ops has offices in New York and San Francisco
New York, US (HQ)
New York, NY, USA
San Francisco, US
San Francisco
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White Ops Financials and Metrics

Summary Metrics

Founding Date


White Ops total Funding

$11 m

White Ops latest funding size

$9 m

Time since last funding

5 years ago

White Ops investors

White Ops's latest funding round in June 2014 was reported to be $9 m. In total, White Ops has raised $11 m
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White Ops Online and Social Media Presence

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White Ops Blogs

New App Monetization Monkey Business: How Monkey Patching Is Being Used to Bypass Static Checks in Ad SDKs

Year after year, developers bang their heads against the obstacles posed by complex frameworks when trying to test their applications offline. In order to bypass this, SDKs started offering “alternative” code paths for offline testing work. However, what do you do when this is not availa…

The Sophisticated Problem Behind Sophisticated Bots

What if I told you a major key to increasing your conversion rates had nothing to do with changing your creative, your messaging, or your targeting methodology? Would you believe me if I said there’s an invisible monster behind the scenes eating up your marketing dollars and reducing you…

What’s the Difference Between Basic and Sophisticated Bots?

This post was first published in May 2018. It has been updated with new information. Contrary to what you might hear on Twitter, bots aren’t always bad — they’re simply software scripts that live on computers. The amazingness of the internet as we know it today wouldn’t exist without th…

Twoshu, Electric Boogaloo

The White Ops’ Threat Intelligence team recently took a look at six HiddenAd apps shared by ESET Research. The apps were posted on the Google Play Store in mid-August 2019 and were taken down in the beginning of September. Our team analyzed the apps and found that they contain a new vers…

The White Ops User Summit

We didn’t plan for the entire Product team to be wearing the same Human shirts with White Ops hoodies—that’s just how they walked in that day. Actually, that’s how most White Ops humans walk in on most days, no matter where they are located. Our first User Summit did not change that.

Who Before What

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White Ops Frequently Asked Questions

  • When was White Ops founded?

    White Ops was founded in 2012.

  • Who are White Ops key executives?

    White Ops's key executives are Sandeep Swadia, Dan Kaminsky and Ash Kalb.

  • How many employees does White Ops have?

    White Ops has 143 employees.

  • Who are White Ops competitors?

    Competitors of White Ops include Umbrella, Swifto and KeyMe.

  • Where is White Ops headquarters?

    White Ops headquarters is located at New York, NY, USA, New York.

  • Where are White Ops offices?

    White Ops has offices in New York and San Francisco.

  • How many offices does White Ops have?

    White Ops has 2 offices.