Usabilla helps brands like HP, Adidas, Philips,, Lufthansa, KLM and The Economist optimize their websites, apps and emails by collecting live user feedback. Over 20,000 clients worldwide use our Voice of Customer solutions to improve user experience, increase conversions and boost customer satisfaction. Our three flagship products are: Usabilla for Websites, Usabilla for Apps and Usabilla for Email. We believe that continuous user feedback is the key to any successful website, product or service.

Employee Rating

Parent CompanySurveyMonkey
HQAmsterdam, NL
Cybersecurity ratingBMore
Usabilla was founded in 2009 and is headquartered in Amsterdam, NL

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Usabilla Office Locations

Usabilla has offices in Amsterdam, New York, Sydney, Berlin and in 2 other locations
Amsterdam, NL (HQ)
Rokin 16
Sydney, AU
Exchange Centre, 20 Bridge St
Berlin, DE
Kemperpl. 1
Padova, IT
Sottopassaggio Mario Saggin, 2
London, GB
International House, 1 St Katharine's Way, St Katharine's & Wapping
New York, US
205 Hudson St Floor 8
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Usabilla Financials and Metrics

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Founding Date


Total Funding

$1 m


In total, Usabilla had raised $1 m. Usabilla is a subsidiary of SurveyMonkey

Usabilla Cybersecurity Score

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Usabilla Online and Social Media Presence

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Usabilla News and Updates

In first acquisition since IPO, SurveyMonkey to buy Usabilla for $80M

SurveyMonkey Inc. is making its first acquisition since hitting the stock market in September. The company, which provides cloud-based tools that help organizations perform user and employee studies, today announced that it’s buying fellow online polling specialist Usabilla BV. The deal is worth ap…

SurveyMonkey parent acquires Usabilla in bid to better compete against Qualtrics

After its chief rival Qualtrics was scooped up by SAP SE for $8 billion, newly public SVMK Inc. is stepping up its efforts to be more formidable player in the enterprise space.

SurveyMonkey acquires web survey company Usabilla for $80M

SurveyMonkey announced today that it has acquired Usabilla, an Amsterdam-based website and app survey company, for $80 million in cash and stock. Zander Lurie, CEO at SurveyMonkey, said Usabilla filled in a missing piece in its survey toolkit. “A key product that we identified that we really wanted …

Usabilla Blogs

Top UX metrics you should be using

We know how important customer experience (CX) is to business success. But improving the customer experience is a huge undertaking, and like any major effort, it’s best to tackle it bit by bit. User experience (UX) is an end user’s perception while interacting with a digital interface and is an inte…

Learn from Funda: How to use digital feedback to act on changing customers needs in 2020

Funda, based in Amsterdam, is the most visited housing website in the Netherlands. Their website serves realtors as well as home buyers and sellers. We interviewed Ilse Blom, Senior User Researcher, and Garikai, Senior Marketing Analyst at Funda about their customer feedback program. In this intervi…

Introducing the GetFeedback Suite

Usabilla has always been dedicated to supporting our customers in meeting their digital experience goals with seamless feedback collection. And we understand that a great digital experience (DX) is a critical piece of your overall customer experience (CX). We’re excited to announce that two compleme…

Interview with Vincent Wermus, Product Director for

Vincent Wermus, Product Director, explains to us why he chose to implement a Voice of Customer solution when redesigning the site. Could you tell us a bit about is a platform that connects private individuals with tradespeople so that anyone looking to have work …

How to listen and act on the voice of the customer in times of crisis

What the coronavirus pandemic is teaching us is that consumers heavily rely on digital communications to not only keep in touch with friends, family, and colleagues but to also do everyday things like buy groceries or consume the news. More than half of the people in 32 of the 34 countries recently …

We’re Here for You During COVID-19

First things first, we hope this message finds you well and in good spirits. In light of COVID-19, we’re challenged as a world population in many ways. We understand that this is a difficult time for everyone and not something that any of us might have anticipated, which makes it all the more crucia…
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Usabilla Frequently Asked Questions

  • When was Usabilla founded?

    Usabilla was founded in 2009.

  • How many employees does Usabilla have?

    Usabilla has 107 employees.

  • Who are Usabilla competitors?

    Competitors of Usabilla include Apptentive, AchieveIt Online and Vantage Analytics.

  • Where is Usabilla headquarters?

    Usabilla headquarters is located at Rokin 16, Amsterdam.

  • Where are Usabilla offices?

    Usabilla has offices in Amsterdam, New York, Sydney, Berlin and in 2 other locations.

  • How many offices does Usabilla have?

    Usabilla has 7 offices.