Usabilla helps brands like HP, Adidas, Philips,, Lufthansa, KLM and The Economist optimize their websites, apps and emails by collecting live user feedback. Over 20,000 clients worldwide use our Voice of Customer solutions to improve user experience, increase conversions and boost customer satisfaction. Our three flagship products are: Usabilla for Websites, Usabilla for Apps and Usabilla for Email. We believe that continuous user feedback is the key to any successful website, product or service.

Employee Rating

Parent CompanySurveyMonkey
HQAmsterdam, NL
Cybersecurity ratingBMore
Usabilla was founded in 2009 and is headquartered in Amsterdam, NL

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Usabilla Office Locations

Usabilla has offices in Amsterdam, New York, Sydney, Berlin and in 2 other locations
Amsterdam, NL (HQ)
Rokin 16
Sydney, AU
12/3 Bridge St
Berlin, DE
Kemperpl. 1
Padova, IT
Sottopassaggio Mario Saggin, 2
London, GB
International House, 1 St Katharine's Way, St Katharine's & Wapping
New York, NY, US
205 Hudson St Floor 8
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Usabilla Financials and Metrics

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Founding Date


Total Funding

$1 m


In total, Usabilla had raised $1 m. Usabilla is a subsidiary of SurveyMonkey

Usabilla Cybersecurity Score

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Usabilla Online and Social Media Presence

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Usabilla Company Culture

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Usabilla News and Updates

In first acquisition since IPO, SurveyMonkey to buy Usabilla for $80M

SurveyMonkey Inc. is making its first acquisition since hitting the stock market in September. The company, which provides cloud-based tools that help organizations perform user and employee studies, today announced that it’s buying fellow online polling specialist Usabilla BV. The deal is worth ap…

SurveyMonkey parent acquires Usabilla in bid to better compete against Qualtrics

After its chief rival Qualtrics was scooped up by SAP SE for $8 billion, newly public SVMK Inc. is stepping up its efforts to be more formidable player in the enterprise space.

SurveyMonkey acquires web survey company Usabilla for $80M

SurveyMonkey announced today that it has acquired Usabilla, an Amsterdam-based website and app survey company, for $80 million in cash and stock. Zander Lurie, CEO at SurveyMonkey, said Usabilla filled in a missing piece in its survey toolkit. “A key product that we identified that we really wanted …

Usabilla Blogs

Meet the GetFeedback platform: A modern approach to customer experience management

To say that the pandemic has drastically changed how businesses operate and compete is an understatement. As a customer experience professional, you’ve learned that you need to quickly adapt your programs to meet customers’ evolving needs.  In fact, agility is the key for business survival amid the …

5 Ways to Use Customer Feedback to Optimize the Mobile Experience

Not long ago, offline was the primary channel for shopping. However, with so many restrictions due to the COVID-19 pandemic, offline shopping has fallen off and web and mobile have become the two most popular channels. And while digital has grown as a channel in general, mobile shopping has grown ex…

How to Make Digital UX Seamless and Customer-Centric

Digital user experience (UX) is the overall experience a customer or user has with a specific digital touchpoint. This includes digital channels like mobile apps, websites, and digital tools like kiosks and tablets.   Brands have always strived to provide great digital UX, but even more so now due t…

How to Make Digital UX Intuitive and Effective

Digital user experience (UX) is the experience a customer or user has with a specific digital touchpoint. This includes interactions with mobile apps, websites, digital tools like kiosks, and more.  There are four key elements that all brands must apply to their digital UX program to satisfy their c…

The Top 3 User Experience Terms You Should Know [Video]

A new video is live from our Simplifying CX video series where we tackle the biggest customer experience (CX) challenges that CX professionals face.   Video Transcript Hey everyone, Sara here from GetFeedback. Welcome to another episode of Simplifying CX.   If you’re new to our channel, our video se…

3 Elements of the Digital Journey Where Banks Can Build Customer Loyalty

The way consumers interact with banks is transforming. Customers have more access to manage their finances online and their expectations for a remarkable digital experience (DX) are rising.  Business Insider Intelligence‘s Mobile Banking Study found that 89% of survey respondents said they use mobil…
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Usabilla Frequently Asked Questions

  • When was Usabilla founded?

    Usabilla was founded in 2009.

  • How many employees does Usabilla have?

    Usabilla has 29 employees.

  • Who are Usabilla competitors?

    Competitors of Usabilla include Apptentive, IsoMetrix and SEDCO.

  • Where is Usabilla headquarters?

    Usabilla headquarters is located at Rokin 16, Amsterdam.

  • Where are Usabilla offices?

    Usabilla has offices in Amsterdam, New York, Sydney, Berlin and in 2 other locations.

  • How many offices does Usabilla have?

    Usabilla has 7 offices.