Usabilla helps brands like HP, Adidas, Philips,, Lufthansa, KLM and The Economist optimize their websites, apps and emails by collecting live user feedback. Over 20,000 clients worldwide use our Voice of Customer solutions to improve user experience, increase conversions and boost customer satisfaction. Our three flagship products are: Usabilla for Websites, Usabilla for Apps and Usabilla for Email. We believe that continuous user feedback is the key to any successful website, product or service.

Employee Rating

Parent CompanySurveyMonkey
HQAmsterdam, NL
Usabilla was founded in 2009 and is headquartered in Amsterdam, NL

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Usabilla Office Locations

Usabilla has an office in Amsterdam
Amsterdam, NL (HQ)
16 Rokin
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Usabilla Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$1 m


In total, Usabilla had raised $1 m. Usabilla is a subsidiary of SurveyMonkey

Usabilla Online and Social Media Presence

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Usabilla News and Updates

In first acquisition since IPO, SurveyMonkey to buy Usabilla for $80M

SurveyMonkey Inc. is making its first acquisition since hitting the stock market in September. The company, which provides cloud-based tools that help organizations perform user and employee studies, today announced that it’s buying fellow online polling specialist Usabilla BV. The deal is worth ap…

SurveyMonkey parent acquires Usabilla in bid to better compete against Qualtrics

After its chief rival Qualtrics was scooped up by SAP SE for $8 billion, newly public SVMK Inc. is stepping up its efforts to be more formidable player in the enterprise space.

SurveyMonkey acquires web survey company Usabilla for $80M

SurveyMonkey announced today that it has acquired Usabilla, an Amsterdam-based website and app survey company, for $80 million in cash and stock. Zander Lurie, CEO at SurveyMonkey, said Usabilla filled in a missing piece in its survey toolkit. “A key product that we identified that we really wanted …

Usabilla Blogs

Top 4 Highlights from GX2019

The Usabilla Global Exchange (GX2019) may be over, but there’s still plenty to stew on. The event saw 350+ attendees and a mood score of 4.3 out of 5 to follow. It’s safe to say, we’re happy with the results!   The energy for a customer-centric approach is trickling to all industries. This much was …

IBM and Ferguson Awarded for Stand-Out Approach to Feedback During Usabilla Global Exchange

AMSTERDAM, October 2, 2019–Usabilla awards IBM and Ferguson during its annual Global Exchange. The event marked the 10 year anniversary of Usabilla and its first global customer event since the acquisition by now-parent company SurveyMonkey in April 2019. Combining over 400 attendees, from CX/UX pro…

How SDU Continuously Improves its Customer Experience with Usabilla

AMSTERDAM, September 18, 2019—Sdu, Dutch Publishing Company, selects Usabilla as its Voice of Customer solution to improve the overall customer experience (CX) of its online products and channels.  Sdu’s mission is to put the customer at the heart of all its decisions with the ultimate goal of creat…

Award Ceremony Nominees at the Usabilla Global Exchange 2019

This is part 3 of the series on the Usabilla Global Exchange 2019 (read part 1 and part 2). During our annual Exchange event, we recognize diamonds in the rough—organizations committed to listening to feedback in today’s digital age. This year, we celebrate teams that champion customer-centricity an…

Lexus Optimizes Its Digital Channels with Usabilla

Since it was founded in 1989, luxury vehicle manufacturer Lexus has kept customers at the heart of its decisions, and it now sells in more than 70 countries and territories worldwide. Leading digital agency AmazeRealise pioneered Lexus’ mission to create an award-winning website, but the teams reali…

Greg Johnson Appointed VP of Engineering at Usabilla | Announcement

Usabilla is thrilled to announce Greg Johnson has been appointed as the new Vice President of Engineering. He will join Usabilla’s management team. The company was recently acquired by SurveyMonkey, a global survey software company. Currently, Usabilla’s engineering team is staffed with over 30 tale…
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Usabilla Frequently Asked Questions

  • When was Usabilla founded?

    Usabilla was founded in 2009.

  • Who are Usabilla competitors?

    Competitors of Usabilla include Apptentive, AchieveIt Online and Vantage Analytics.

  • Where is Usabilla headquarters?

    Usabilla headquarters is located at 16 Rokin, Amsterdam.

  • Where are Usabilla offices?

    Usabilla has an office in Amsterdam.

  • How many offices does Usabilla have?

    Usabilla has 1 office.