With three Bike Biz industry awards in 2013 backing up our double awards in 2012, Upgrade Bikes Ltd is a stand-out distribution company to the UK cycle trade.
More than just a P&A distributor, Upgrade Bikes Ltd has been an original designer of its own KinesisUK brand for 13 years and DMR complete bikes for 8 years (18 years for accessories). Company directors Damian Mason and Matt Ryley who form the initials of DMR brand still take a daily active role in the running of the company.
Upgrade holds firm to its core values of promoting Best Product, Best Service, Best Stock.
Company Growth (employees)