With three Bike Biz industry awards in 2013 backing up our double awards in 2012, Upgrade Bikes Ltd is a stand-out distribution company to the UK cycle trade. More than just a P&A distributor, Upgrade Bikes Ltd has been an original designer of its own KinesisUK brand for 13 years and DMR complete bikes for 8 years (18 years for accessories). Company directors Damian Mason and Matt Ryley who form the initials of DMR brand still take a daily active role in the running of the company. Upgrade holds firm to its core values of promoting Best Product, Best Service, Best Stock.
Partridge Green, GB
Size (employees)
22 (est)
Upgrade Bikes was founded in 1995 and is headquartered in Partridge Green, GB
Report incorrect company information

Upgrade Bikes Office Locations

Upgrade Bikes has an office in Partridge Green
Partridge Green, GB (HQ)
Star Rd
Show all (1)
Report incorrect company information

Upgrade Bikes Financials and Metrics

Summary Metrics

Founding Date


Upgrade Bikes Revenue

Upgrade Bikes's revenue was reported to be £11.57 m in FY, 2016

Revenue (FY, 2016)

11.6 m

Gross profit (FY, 2016)

2.4 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

476.2 k

EBITDA (FY, 2016)

738 k

EBIT (FY, 2016)

703 k

Cash (31-Dec-2016)

1.9 m
GBPFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


7 m9.2 m11 m10.7 m11.6 m

Revenue growth, %


Cost of goods sold

7.4 m7.8 m8.5 m9.1 m

Gross profit

1.7 m3.2 m2.2 m2.4 m
GBPFY, 2003FY, 2004FY, 2005FY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


123.5 k229.3 k328.8 k234.3 k282 k204.3 k253.6 k479.7 k172.1 k147.7 k552.7 k333.1 k822.5 k1.9 m

Accounts Receivable

355.5 k439 k579.8 k622.1 k571.6 k795.7 k1.2 m1.5 m2.1 m1.7 m1.9 m


231.6 k305.8 k546.6 k457.9 k559.5 k778.2 k1 m1.4 m1.8 m2.3 m2.6 m2.8 m3.2 m3.2 m

Current Assets

606.7 k774.2 k1.1 m1 m1.3 m1.6 m1.9 m2.4 m2.7 m3.7 m4.7 m5.3 m5.9 m7.1 m
GBPFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016

Net Income

71.3 k665.6 k1.5 m808.1 k476.2 k

Cash From Operating Activities

101.8 k687.8 k125.7 k569 k1.2 m

Dividends Paid

46.1 k122.4 k118.5 k

Cash From Financing Activities

(24.1 k)353.5 k(170.2 k)(26.2 k)(26.9 k)
GBPY, 2016


680.5 k

Financial Leverage

2 x
Show all financial metrics
Report incorrect company information

Upgrade Bikes Online and Social Media Presence

Embed Graph
Report incorrect company information

Upgrade Bikes Company Life and Culture

Report incorrect company information