Upgrade Bikes

With three Bike Biz industry awards in 2013 backing up our double awards in 2012, Upgrade Bikes Ltd is a stand-out distribution company to the UK cycle trade. More than just a P&A distributor, Upgrade Bikes Ltd has been an original designer of its own KinesisUK brand for 13 years and DMR complete bikes for 8 years (18 years for accessories). Company directors Damian Mason and Matt Ryley who form the initials of DMR brand still take a daily active role in the running of the company. Upgrade holds firm to its core values of promoting Best Product, Best Service, Best Stock.
Company Growth (employees)
Partridge Green, GB
Size (employees)
19 (est)
Upgrade Bikes was founded in 1995 and is headquartered in Partridge Green, GB

Upgrade Bikes Office Locations

Upgrade Bikes has an office in Partridge Green
Partridge Green, GB (HQ)
Star Rd
Show all (1)

Upgrade Bikes Financials and Metrics

Summary Metrics

Founding Date


Upgrade Bikes Financials

Upgrade Bikes's revenue was reported to be £11.6 m in FY, 2016 which is a 8% increase from the previous period.

Revenue (FY, 2016)

11.6 m

Gross profit (FY, 2016)

2.4 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

476.2 k

EBITDA (FY, 2016)

738 k

EBIT (FY, 2016)

703 k

Cash (31-Dec-2016)

1.9 m
GBPFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


7 m9.2 m11 m10.7 m11.6 m

Revenue growth, %


Cost of goods sold

7.4 m7.8 m8.5 m9.1 m

Gross profit

1.7 m3.2 m2.2 m2.4 m
GBPFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016

Net Income

71.3 k665.6 k1.5 m808.1 k476.2 k

Cash From Operating Activities

101.8 k687.8 k125.7 k569 k1.2 m

Dividends Paid

46.1 k122.4 k118.5 k

Cash From Financing Activities

(24.1 k)353.5 k(170.2 k)(26.2 k)(26.9 k)
    GBPY, 2016


    680.5 k

    Financial Leverage

    2 x
    Show all financial metrics

    Upgrade Bikes's Web-traffic and Trends

    Upgrade Bikes Online and Social Media Presence

    Upgrade Bikes Company Life and Culture

    You may also be interested in