Upgrade Bikes

With three Bike Biz industry awards in 2013 backing up our double awards in 2012, Upgrade Bikes Ltd is a stand-out distribution company to the UK cycle trade. More than just a P&A distributor, Upgrade Bikes Ltd has been an original designer of its own KinesisUK brand for 13 years and DMR complete bikes for 8 years (18 years for accessories). Company directors Damian Mason and Matt Ryley who form the initials of DMR brand still take a daily active role in the running of the company. Upgrade holds firm to its core values of promoting Best Product, Best Service, Best Stock.
Company Growth (employees)
Partridge Green, GB
Size (employees)
18 (est)
Upgrade Bikes was founded in 1995 and is headquartered in Partridge Green, GB

Upgrade Bikes Office Locations

Upgrade Bikes has office in Partridge Green
Partridge Green, GB

Upgrade Bikes Metrics

Upgrade Bikes Summary

Founding Date


Upgrade Bikes Financials

We estimate that Upgrade Bikes's revenue is £10.7 m in FY, 2015 which is a 2.9% decrease from the previous period.
FY, 2013FY, 2014FY, 2015


£9.2 m£11 m£10.7 m

Revenue growth, %


Cost of sales

£7.4 m£7.8 m£8.5 m

Gross profit

£1.7 m£3.2 m£2.2 m

Gross profit Margin, %


Operating expense total

£961.8 k£1.5 m£1.3 m

Upgrade Bikes Online Presence

Upgrade Bikes Company Life

You may also be interested in