The company was founded by Lars Henrik Friis Molin in 1988 while he was still an MBA student. Today, that idea has transformed into an international corporation that surveys students and professionals and provides Ideal Employer â„¢ research, communication and strategic consulting services.

Universum is the global leader in employer branding. The Company offers services and products that help employers attract, recruit and retain ideal talent and career advice for talent.

Company Growth (employees)
Stockholm, SE
Size (employees)
504 (est)-1%
Universum was founded in 1988 and is headquartered in Stockholm, SE

Key People at Universum

Petter  Nylander

Petter Nylander

Karl-Johan  Hasselström

Karl-Johan Hasselström

Lars  Zander

Lars Zander


Universum Office Locations

Universum has an office in Stockholm
Stockholm, SE (HQ)
22 Jakobsbergsgatan

Universum Data and Metrics

Summary Metrics

Founding Date


Universum Financial Metrics

Universum's revenue was reported to be kr315.3 m in FY, 2015 which is a 29% increase from the previous period.

Revenue (FY, 2015)

315.3 m

Revenue growth (FY, 2014 - FY, 2015), %


Net income (FY, 2015)

(21.7 m)

EBITDA (FY, 2015)

24.8 m

EBIT (FY, 2015)

19.8 m

Cash (31-Dec-2015)

7.1 m
SEKFY, 2014FY, 2015


244.3 m315.3 m

Revenue growth, %


Sales and marketing expense

108.5 m148.4 m

General and administrative expense

87.7 m138.7 m
SEKY, 2014Y, 2015


9.9 m7.1 m

Total Assets

151.7 m142.3 m

Total Debt

22.2 m29.4 m

Total Liabilities

124.1 m163.3 m
SEKFY, 2014FY, 2015

Cash From Operating Activities

42.9 m21.5 m
SEKY, 2015


752.6 k
Show all financial metrics

Traffic Overview of Universum

Universum Online and Social Media Presence

Universum News and Updates

15 places where engineering majors dream of working

Engineering students have the potential to make quite a lot of dough after graduation. So where do they want to work? Universum, a global research and advisory firm, recently surveyed 81,102 students from 359 universities in the US about their views on various employers. Ou…

The top 15 organizations business majors want to work for after graduation

Where do business students want to work these days? To find out, Universum, a global research and advisory firm, surveyed 81,102 students from 359 universities in the US about their views on employers. Out of those respondents, 26,809 were studying business. Universum ranke…

The 23 countries with the happiest and most loyal workers

Universum has released its annual Happiness Index, a measure of the happiness of workforces in countries around the world.  The employee branding firm surveyed more than 200,000 young professionals in 57 markets, making it one of the most in-depth rankings of its kind.  The …

The top 50 dream companies for business students around the world

Google is known for offering appealing perks, great pay, and an exceptional workplace culture — so it's no surprise that undergraduate business students find the search behemoth to be the most desirable employer. Earlier this year, Universum, a global research and advisory f…

Universum Company Life and Culture

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