Tru Optik

OverviewSuggest Edit

Tru Optik is a company operating an audience measurement and data-management platform that works across the entire over-the-top ecosystem, including all connected TV devices. The Company empowers brand marketers, media companies, and agencies with the insight and solutions needed to fully monetize audience and consumer demand.

TypePrivate
Founded2013
HQStamford, CT, US
Websitetruoptik.com
Overall CultureD

Latest Updates

Employees (est.) (Sept 2021)20(-16%)
Cybersecurity ratingCMore

Key People/Management at Tru Optik

Andre Swanston

Andre Swanston

CEO & Co-Founder
Frans Vermeulen

Frans Vermeulen

COO
David Wiesenfeld

David Wiesenfeld

Chief Strategist
Marc S. Hollander

Marc S. Hollander

CTO
Michelle Swanston

Michelle Swanston

Chief Client Officer
Jonathan Bokor

Jonathan Bokor

Chief Privacy and Business Affairs Officer
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Tru Optik Office Locations

Tru Optik has an office in Stamford
Stamford, CT, US (HQ)
750 E Main St #530
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Tru Optik Financials and Metrics

Summary Metrics

Founding Date

2013

Tru Optik total Funding

$15.5 m

Tru Optik latest funding size

$10 m

Time since last funding

2 years ago

Tru Optik investors

Tru Optik's latest funding round in April 2019 was reported to be $10 m. In total, Tru Optik has raised $15.5 m
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Tru Optik Cybersecurity Score

Cybersecurity ratingPremium dataset

C

78/100

SecurityScorecard logo

Tru Optik Online and Social Media Presence

Embed Graph

Tru Optik Company Culture

  • Overall Culture

    D

    59/100

  • CEO Rating

    F

    51/100

  • Compensation

    D+

    59/100

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Tru Optik News and Updates

WideOrbit Selects Tru Optik Data Marketplace to Power Streaming Audio and Podcast Audience Targeting

NEW YORK, Feb. 4, 2021 /PRNewswire/ -- Tru Optik, a TransUnion company, has announced today a partnership with WideOrbit, a leader in premium broadcast technology and the largest sell-side processor of premium digital and linear advertising. As an identity resolution leader across OTT,...

WideOrbit Selects Tru Optik Data Marketplace to Power Streaming Audio and Podcast Audience Targeting

NEW YORK, Feb. 4, 2021 /PRNewswire/ -- Tru Optik, a TransUnion company, has announced today a partnership with WideOrbit, a leader in premium broadcast technology and the largest sell-side processor of premium digital and linear advertising. As an identity resolution leader across OTT,...

Targetspot to Integrate Tru Optik Data Management Platform to Power Advanced Audience Targeting Across Streaming Audio

STAMFORD, Conn., Jan. 21, 2021 /PRNewswire/ -- Tru Optik, a TransUnion company, announced today an agreement with Targetspot, a global specialist in digital audio solutions, to offer advertisers audience-based targeting capabilities for streaming audio. As an identity resolution leader...

Comscore Launches New Advanced Streaming Behavior Segments in Tru Optik Data Marketplace

RESTON, Va., Oct. 6, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and Tru Optik, the identity resolution leader across streaming and connected media, today announced the launch of new advanced streaming...

TransUnion Accelerates Strategic Focus on Identity-Enabled Marketing Solutions with Agreement to Acquire Tru Optik

Tru Optik’s household identity graph and data marketplace position TransUnion as the premiere data-as-a-service provider across connected TV and streaming audio Tru Optik’s household identity graph and data marketplace position TransUnion as the premiere data-as-a-service provider across connected T…

Tru Optik Launches Political Data Cloud for Connected TV and Streaming Audio Advertising

CANNES, France and STAMFORD, Conn., June 17, 2019 /PRNewswire/ -- The 2020 U.S. election cycle is expected to be the most expensive in history with an anticipated $10 billion or more being spent on advertising to influence voters across the nation. Successful campaigns will acknowledge...

Tru Optik Frequently Asked Questions

  • When was Tru Optik founded?

    Tru Optik was founded in 2013.

  • Who are Tru Optik key executives?

    Tru Optik's key executives are Andre Swanston, Frans Vermeulen and David Wiesenfeld.

  • How many employees does Tru Optik have?

    Tru Optik has 20 employees.

  • Who are Tru Optik competitors?

    Competitors of Tru Optik include BuyerAssist, Frontier7 and Vertica Systems.

  • Where is Tru Optik headquarters?

    Tru Optik headquarters is located at 750 E Main St #530, Stamford.

  • Where are Tru Optik offices?

    Tru Optik has an office in Stamford.

  • How many offices does Tru Optik have?

    Tru Optik has 1 office.