OverviewSuggest Edit

TrackR is a company that develops cloud databases and small Bluetooth devices which helps people to locate their misplaced items. 
The Company's solution enables users to pair the stuff with their apps and find things fast.

HQSanta Barbara, US
Employee Ratings3.1

Latest Updates

Employees (est.) (Sept 2020)11
Cybersecurity ratingBMore

TrackR Office Locations

TrackR has offices in Santa Barbara and Goleta
Santa Barbara, US (HQ)
19 W Carrillo St
Goleta, US
7410 Hollister Ave #110
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TrackR Financials and Metrics

Summary Metrics

Founding Date


TrackR total Funding

$70.4 m

TrackR latest funding size

$10 m

Time since last funding

2 years ago

TrackR investors

TrackR's latest funding round in July 2018 was reported to be $10 m. In total, TrackR has raised $70.4 m
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TrackR Cybersecurity Score

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TrackR Online and Social Media Presence

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TrackR News and Updates

How tracking startups TrackR and Tile lost (and found) their way

After a tough year, the companies that wanted to help you find lost stuff are rethinking their missions. Adero CEO Nate Kelly doesn’t hold back when talking about his company’s past mistakes.Read Full Story

Adero, formerly TrackR, launches new smart tag system with proactive notifications

Adero, formerly TrackR, has a new family of products designed to keep track of all the little things you squeeze into bags.

TrackR is rebranding to Adero as it looks beyond small devices to track lost items

When TrackR raised $50 million from investors that included Amazon a year ago, the Santa Baraba startup made a big splash in the growing market for small connected dongles that you could attach to “dumb” objects like keys to keep tabs on their location. But times for the company have been challengin…

Folding Electric VeloMini+ Plays The Versatility Card

Electric bikes (e-bikes) are everywhere these days, and the quest for an affordable folding one can leave a sting in your wallet. The folding electric MiniVelo+ plays the versatility card as its thing and the price isn’t bad at all. Folding Electric VeloMini — Versatile E-Bike We’ve covered a few fo…

VC-backed TrackR beefs up senior team with three new appointments

TrackR, a provider of personal item tracking solutions, has named Nathan Kelly as chief operating officer, Matthew Pigeon as chief financial officer and DeAnna Wassom as senior vice president of global marketing. TrackR's backers include Foundry Group, Amazon Alexa Fund, DoCoMo Capital, The Glenmede…

TrackR Frequently Asked Questions

  • When was TrackR founded?

    TrackR was founded in 2009.

  • How many employees does TrackR have?

    TrackR has 11 employees.

  • Who are TrackR competitors?

    Competitors of TrackR include Tile, PlotWatt and Logmore.

  • Where is TrackR headquarters?

    TrackR headquarters is located at 19 W Carrillo St, Santa Barbara.

  • Where are TrackR offices?

    TrackR has offices in Santa Barbara and Goleta.

  • How many offices does TrackR have?

    TrackR has 2 offices.