Total Immersion

Total Immersion is the global leader in augmented reality and virtual try-on solutions for retail, e-commerce, mobile commerce and brand marketing. Building on over a decade of augmented reality experience and unique AR patented technologies, our products enable enhanced and social shopping experiences both at home, in store and on the go. TryLive Eyewear - our glasses virtual try-on solution for web, mobile and in-store use - is already used by a number of forward-looking retailers and brands to drive traffic, improve conversion, and reduce return rates.

TryLive Retail, our B to B sales tool on tablet, enables to visualize your products in 3D in situation at true size, to convince immediately at the store level. Since its inception, Total Immersion has led the industry in AR technology with over 2,000 executed Augmented Reality applications for Fortune 500 name brands and organizations a wide cross-section of markets including automotive, e-commerce, media, entertainment, consumer products and packaged goods.

Company Growth (employees)
Suresnes, FR
Size (employees)
33 (est)+4%
Total Immersion was founded in 1999 and is headquartered in Suresnes, FR

Key People at Total Immersion

Valentin Lefevre

Valentin Lefevre


Total Immersion Office Locations

Total Immersion has offices in Suresnes and Los Angeles
Suresnes, FR (HQ)
26 Avenue du Général Charles de Gaulle
Los Angeles, US
5900 Wilshire Boulevard
Suresnes, FR
22 rue Edouard Nieuport

Total Immersion Data and Metrics

Summary Metrics

Founding Date


Total Funding

$11.2 m

Latest funding size

$5.5 m

Time since last funding

over 6 years


Total Immersion's latest funding round in March 2011 was reported to be $5.5 m. In total, Total Immersion has raised $11.2 m

Traffic Overview of Total Immersion

Total Immersion Online and Social Media Presence

Total Immersion News and Updates

Cathy Hackl, mobile advertising fraud, and what works in VR and AR — VB Engage

This week, Travis and Stewart interview the awesome Cathy Hackl, who is helping big brands get real returns from VR and AR, even at this early “Wild West” stage of the game. Cathy schools us in what works, what doesn’t, and what the future holds. In the news, we find out how Tune is helping […]

Lenovo is making a camera specifically for YouTube's VR180 format

Virtual reality (VR) is undeniably cool, but think about just how much of the experience is wasted. Total immersion requires a complete sphere of video ("360"), but humans can only see roughly half of that experience at any given moment. That's why YouTube announced VR180 a bit ago, the idea bei…

The Augmented & Virtual Reality (AR/VR) Stack: 110+ Startups Building The Next Computing Platform

Funding to AR/VR startups reached an all-time high in deals and dollars last year. But with few exciting deals in the past few months and an absence of positive news or apparent progress from stealthy AR headset startup Magic Leap, interest in augmented and … Continued

Philip Glass: ‘My problem is people don’t believe I write symphonies’

About to turn 80, the composer talks about his slow, taxi-driving road to success, and why he is anything but a minimalist…The American composer Philip Glass, 80 this month, has been one of the dominant, boundary-crossing influences of the past half century. He first won a worldwide following in the…

Toymakers are the early adopters pushing AR into the mainstream

 One indicator of how the market is apparently more comfortable with AR than it is with its immersive sibling, VR, is that one of its earliest adopters are toymakers. Read More
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Total Immersion Company Life and Culture

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