Founded in 2007, venture-backed Total Beauty Media, Inc., operates TotalBeauty.com, home of the largest database of independent, unbiased beauty product reviews for women. TotalBeauty.com features hundreds of thousands of user-generated reviews spanning more than 45,000 products, including most known prestige, mass-market, salon and spa products. In addition, it publishes daily editorial coverage of beauty and beauty health–related news and trends, including TotalBeauty.com TV, its immense library of beauty how-to videos. TotalBeauty.com and its community of beauty bloggers and beauty-related sites collectively generate more than 12 million monthly unique visitors. Total Beauty Media's other properties include BeautyRiot.com, LimeLife.com, and ModernMan.com, as well as the top-rated Total Beauty product review mobile app.