ThinkVine’s audience-based Marketing Attribution & Optimization Solutions provide marketers with the clarity and confidence needed to optimize short-term and long-term growth and profit. ThinkVine helps B2C organizations strengthen marketing plan effectiveness and efficiency, and create stronger brands over time. Our proven marketing science, scenario-driven software, and tailored advisory services provide decision support to optimize marketing investments. Clients choose our approach because it reflects how they go to market and how their audiences respond. Incorporating all addressable and non-addressable tactics, as well as relevant external factors, our process helps marketers innovate and win. ThinkVine is backed by Northwater Capital, Draper Fisher Jurvetson, DFJ Portage, DFJ Triangle, CincyTech USA and Fifth Third Capital Holdings.