Founded in 2008, The Grommet is a product launch platform for innovative, new to market products. It is the first curated, online commerce platform for both B2C and B2B discovery and sales of niche products by Maker entrepreneurs. The Grommet is reshaping the way people fundamentally launch, discover, share, influence and buy products online. Its mission is rooted in the philosophy of Citizen Commerce™, a movement that enables product purchases to express ones personal values around sustainability, technology, social enterprise or buying locally.
The Grommet Wholesale, launched in June, 2014 provides a critical missing resource to build sustainable Maker businesses. It does this by creating a more convenient, organized, and curated platform from which retailers can source the newest and most imaginative products for their stores. The Grommet will help bolster Main Street retail by providing a marketing and sales bridge between brilliant product Makers and the $4 Trillion retail distribution channel that they need to penetrate to be successful. Since its founding, The Grommet has grown into a trusted and influential source for launching new products, having been among the very first to discover Fitbit, SodaStream and Bananagrams, and making them into household names. Today 1 in 200 Americans are Grommet supporters.
Ace Hardware Corp has acquired a majority stake in Massachusetts-based The Grommet, an ecommerce startup. No financial terms were disclosed. According to Crunchbase, The Grommet's backers included Rakuten and LaunchCapital.