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Taboola's top competitors include Outbrain and Adcash.

	Taboola Taboola is a company that develops a discovery and native advertising platform.	Outbrain Outbrain is a company offering a recommendation platform for the open web.	Adcash If you're a publisher looking for a revenue boost or an advertiser looking to promote your brand, we can help.
Founding Date	Founding Date 2007	Founding Date 2006	Founding Date 2007
Type	Type Public	Type Public	Type Private
Tags	Tags Technology adtech advertising artificial intelligence discovery platform platform	Tags Technology advertising content management content provider media publishing	Tags Marketing Technology adtech advertising platform
Locations	Locations New York, US HQ Sydney, AU São Paulo, BR Beijing, CN Shanghai, CN Paris, FR Berlin, DE see more	Locations New York, US HQ Sydney, AU Bruxelles, BE Paris, FR Köln, DE München, DE see more	Locations Tallinn, EE HQ Sofia, BG Paris, FR Santiago De Querétaro, MX Barcelona, ES
Employees	Employees 1,80033% increase	Employees 863	Employees 721% decrease
Valuation ($)	Valuation ($) 695.7 m	Valuation ($) 335.8 m	Valuation ($) N/A
Twitter followers	Twitter followers 10.7 k	Twitter followers 21.5 k	Twitter followers 1.7 k
Number of tweets (last 30 days)	Number of tweets (last 30 days) 98	Number of tweets (last 30 days) 10	Number of tweets (last 30 days) 17
Average likes per tweet (last 30 days)	Average likes per tweet (last 30 days) 0.5	Average likes per tweet (last 30 days) 1.9	Average likes per tweet (last 30 days) 0.9
Percentage of tweets with engagement (last 30 days)	Percentage of tweets with engagement (last 30 days) 58.16%	Percentage of tweets with engagement (last 30 days) 90%	Percentage of tweets with engagement (last 30 days) 64.71%
Alexa Website Rank	Alexa Website Rank 305	Alexa Website Rank 594	Alexa Website Rank 8727
Employee Rating	Employee Rating N/A	Employee Rating 4.5	Employee Rating 4.1
Financial
Revenue (est.)	Revenue (est.) $1.4b (FY, 2021)	Revenue (est.) $245.4m (FY, 2020)	Revenue (est.) N/A
Cost of goods	Cost of goods $937.4m (FY, 2021)	Cost of goods $187m (FY, 2020)	Cost of goods N/A
Gross profit	Gross profit $441.1m (FY, 2021)	Gross profit $58.5m (FY, 2020)	Gross profit N/A
Net income	Net income ($24.9m) (FY, 2021)	Net income $14m (FY, 2020)	Net income N/A
Funding
Total funding raised	Total funding raised $ 160m	Total funding raised $ 394m	Total funding raised $ 23.7m