Swoop is a search advertising provider that brings search spend to publishers, a new selection of biddable search terms to advertisers, and a new, more pleasant reading experience to the millions of Internet users who have become ad-blind due to the constant exposure to more and more annoying and invasive advertisements. By finding search queries within publications, Swoop can provide advertisements that are targeted as accurately as those on search engine results pages (SERPs). Combined with the ability to create ad slots at will within content, this allows providing ads that convert at an extremely high rate for a very reasonable cost-per-action (CPA). Because the dynamic ad placement inserts ads where users are most likely to be receptive, much like a SERP, the experience is familiar and smooth for consumers and effective and valuable for advertisers and publishers.

Company Growth (employees)
Cambridge, US
Size (employees)
36 (est)
Swoop was founded in 2011 and is headquartered in Cambridge, US

Key People at Swoop

Ron  Elwell

Ron Elwell

Founder & CEO
Sim  Simeonov

Sim Simeonov

Founder & CTO

Swoop Office Locations

Swoop has an office in Cambridge
Cambridge, US (HQ)
125 Cambridge Park Dr

Swoop Data and Metrics

Summary Metrics

Founding Date


Total Funding

$13.4 m

Latest funding size

$2.1 m

Time since last funding

almost 3 years


Swoop's latest funding round in December 2014 was reported to be $2.1 m. In total, Swoop has raised $13.4 m

Traffic Overview of Swoop

Swoop Online and Social Media Presence

Swoop News and Updates

Take cover, Australia. It's time to prepare for ungodly magpie swooping season.

There are few sounds more pants-wettingly nightmarish to an Australian in spring than the ungodly whoosh of a pair of incoming wings.  It's the first day of the blooming season for Australia, and with spring comes angry, angry winged new dads who'll rather accurately swoop at the most tender par…

'Game of Thrones' just solved its biggest problem in one bloody swoop

This post is dark and full of spoilers for Game of Thrones Season 7, episode 2, titled "Stormborn." Welp, looks like Game of Thrones has finally figured out how to fix its Dorne problem. In episode 2 of Season 7, we finally found out what kind of priceless gift Euron Greyjoy intends to give Cers…

Aussie Startup SWOOP Becomes a Workplace by Facebook Analytics Partner

PRESS RELEASE: An innovative Australian startup company has partnered with Workplace by Facebook to offer analytics to business customers. SWOOP Analytics is a Workplace by Facebook technology partner which offers analytics, allowing businesses...

Ranked: The world's 20 best airports (spoiler - Heathrow has swooped lower)

Heathrow airport has been named the world's top airport for shopping by Skytrax’s World Airport Awards for the fifth year in a row - but has fallen in the overall ranking.  Heathrow fell from eighth place in 2016 to ninth in this year's overall ranking, although it was also voted the best airport…

Superb Owl 51 is swooping in to save your weekend

We know that the news has been depressing recently. It's been causing a lot of unpleasant feelings. SEE ALSO: 'Hamilton' will make a Super Bowl appearance Thank goodness we have a bright spot on the horizon this weekend, an event that will be bound to lift our spirits and perhaps make us moment…
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Swoop Company Life and Culture

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