Strativity Group

    OverviewSuggest Edit

    One of the world’s authorities on customer experience and customer centric transformation, Lior Arussy delivers results. His strategic framework converts organizations from product to customer centricity. Lior Arussy is the founder of Strativity Group, a global customer experience research and consulting firm, which helps clients create delightful customer experiences and execute profitable customer strategies. Arussy grew the company from his garage to a multi-national professional firm with offices in the US, Canada, the UK, Norway, Turkey and Australia. The company was recognized by Forrester Group as one of the leading pioneers in the area of customer centric transformation. Strativity measures their success by a single method: the customer’s successful execution of their strategies. His latest book, Customer Experience Strategy, is described as “the most ambitious and successful attempt at a comprehensive text on the practice of customer experience management...refreshingly practical.” strategy + business magazine Arussy is the recipient of CRM Magazine’s “Influential Leader Award” and the author of 5 books on customer experience and employee engagement. His syndicated column “Focus: Customer” reaches over 1,000,000 readers worldwide every month. He has published over 100 articles in publications around the world, including an article at Harvard Business Review.
    HQHackensack, NJ, US
    Employee Ratings4.8

    Latest Updates

    Employees (est.) (Apr 2021)48(-4%)
    Cybersecurity ratingCMore

    Key People/Management at Strativity Group

    Elizabeth Real

    Elizabeth Real

    Ed Murphy

    Ed Murphy

    Chief Operating Officer
    Michelle Burnham

    Michelle Burnham

    Director, Communications & Design
    Joe Ciotoli

    Joe Ciotoli

    Director, Research & Insights
    Peter Haid

    Peter Haid

    Director, Consulting
    Ali Nigh

    Ali Nigh

    Director, Consulting
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    Strativity Group Office Locations

    Strativity Group has offices in Hackensack, Chatswood, Hamilton and London
    Hackensack, NJ, US (HQ)
    401 Hackensack Ave
    Chatswood, AU
    821 Pacific Hwy
    Hamilton, CA
    200 9 John Martin Crescent
    London, GB
    27 Provost St, Hoxton
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    Strativity Group Financials and Metrics

    Summary Metrics

    Founding Date


    Strativity Group Cybersecurity Score

    Cybersecurity ratingPremium dataset



    SecurityScorecard logo

    Strativity Group Online and Social Media Presence

    Embed Graph

    Strativity Group Blogs

    CX Annual Planning for 2021: Program Strategy in a COVID World

    By its nature, annual planning is always a combination of some best-guesses and loose commitments to a possible year ahead. Emphasis on “possible” year ahead — we know, 2021 feels tenuous. But if you work in a big organization, we bet the pressure is already on to set your projects and budgets for a…

    A “Material” Announcement from Our CEO

    In 1992, we were a small 30-person market research company named Lieberman Research West, working hard to regain our footing after a challenging economic recession that coincided with the first Persian Gulf War. Sensing that we needed a more clearly defined mission, I developed a growth vision for t…

    LRW Group Emerges as One Unified Company Under the Name Material

    Firm taps into deep human understanding to offer modern marketing services that drive brands forward LOS ANGELES, CA — July 15, 2020 — Marketing services company LRW Group today announced that it is now operating under the name Material, formally integrating ten companies into one modern unified off…

    Contact Centers and Coronavirus: 5 Ways to Adapt and Find Future Gains

    The rapid onset and spread of COVID-19 has disrupted the world we live in. We’re all pulling together in this moment to protect our health, our loved ones, and our businesses. In particular, we’ve all had to find ways to adapt in order to preserve a safe physical distance from our fellow human being…

    Customer Experience ROI Research Report

    Over the last three years in CX Network’s Global State of CX Report, hundreds of CX practitioners have signaled that calculating return on investment (ROI) in customer experience is no easy task. Drawing on intelligence from a research group of 122 CX experts, this report presents key learnings from…

    CX Consulting 101: How to Amplify Your Organizational Transformation

    Throughout Strativity’s 17+ years, we’ve developed fundamental principles and frameworks to help our clients avoid roadblocks and accelerate success with their customer experience initiatives — and now we’re sharing what we’ve learned with CX leaders like you. With this fifth post in our ‘CX Consult…
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    Strativity Group Frequently Asked Questions

    • When was Strativity Group founded?

      Strativity Group was founded in 2002.

    • Who are Strativity Group key executives?

      Strativity Group's key executives are Elizabeth Real, Ed Murphy and Michelle Burnham.

    • How many employees does Strativity Group have?

      Strativity Group has 48 employees.

    • Who are Strativity Group competitors?

      Competitors of Strativity Group include NANA, APM and Los Alamos National Security.

    • Where is Strativity Group headquarters?

      Strativity Group headquarters is located at 401 Hackensack Ave, Hackensack.

    • Where are Strativity Group offices?

      Strativity Group has offices in Hackensack, Chatswood, Hamilton and London.

    • How many offices does Strativity Group have?

      Strativity Group has 4 offices.