WPP is a communications service group that provides marketing and communications solutions. Its portfolio of services includes advertising, media and data investment management, public relations, public affairs, healthcare communications, specialist communications, branding and identity services, etc. The Company provides media planning and buying, specialist sponsorship, and branded entertainment services. It also offers brand, consumer, media, and marketplace insight services, and provides corporate, consumer, financial, and brand-building services. In addition, the Company is involved in consumer, corporate, and employee branding and design services, as well as advertising, medical education, and online marketing; and offers specialist communications services, and media, technology, and production services.