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Under Armour is a company that manufactures footwear, sports, and casual apparel. The Company's principal business activities are the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth. The brand’s performance apparel and footwear are engineered in many designs and styles for wear in nearly every climate to provide a performance alternative to traditional products. Under Armour's products are sold worldwide and are worn by athletes at all levels, from youth to professional, on playing fields around the globe, as well as by consumers with active lifestyles.