Strauss manages and develops its business in order to offer a wide range of quality Food & Beverage brands to the entire populations, which are marketed through various commercial channels.
Strauss Group manages a portfolio of five companies: Strauss Coffee B.V., Strauss Israel, Strauss Water , PepsiCo-Strauss Fresh Dips & Spreads International and Max Brenner.
The group is built around three core businesses:
- Strauss Israel, which focuses on two major consumption trends: Health & Wellness and Fun & Indulgence.
- Strauss Coffee, which incorporates the coffee activity of the group and is fast becoming a significant global company
- Strauss North America, which incorporates the Mediterranean dips and spreads company Sabra, with product lines that target the health and wellness trend, and the Chocolate Bar chain Max Brenner that targets the fun & indulgence trend.
In addition to these businesses, Strauss is engaged in the start-up H2Q water project, which has recently completed its technological development phase. Strauss has collaborations with Danone, PepsiCo, Haier, Virgin and the global private investment firm TPG Capital.