Royal Bank of Canada (RBC) is a diversified financial services company. It operates in six business segments: Personal and Commercial Banking, Wealth Management, Investor and Treasury Services, Capital Markets, Corporate Support, and Insurance. The company engages in personal banking operations and retail investment businesses, offers a suite of investment, trust, and other wealth management solutions, asset management products and services as well as custodial, advisory, financing, and other services. RBC also provides public and private companies, institutional investors, governments, and central banks globally with a range of capital markets products and services. In addition, it offers life, health, home, auto, travel, wealth, and reinsurance advice and solutions, as well as creditor and business insurance services to individual, business, and group clients.