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Omnicom is a provider of advertising, marketing, and corporate communications services. It offers a range of services in the areas advertising, customer relationship management (CRM), public relations, and healthcare media and advertising, including strategic media planning and buying, data analytics, digital and direct marketing, branding, shopper marketing, experiential marketing, field marketing, sales support, merchandising and point of sale, corporate communications, crisis management, public affairs and media relations, as well as other specialized marketing and custom communications services. The company serves the food and beverage, consumer products, pharmaceuticals and health care, financial services, technology, auto, travel and entertainment, telecommunications, retail, and other industries.