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Nielsen is a measurement and data analytics company. It delivers media and marketing information, analytics, as well as manufacturer and retailer expertise about what and where consumers buy, read, watch, and listen. The company operates two business units: Global Connect and Global Media. The Global Connect unit provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods (CPG) industry. The Global Media unit offers viewership and listening data and analytics primarily to the media and advertising industries across the television, radio, print, online, digital, mobile viewing and listening platforms.