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Nielsen operates as an information and measurement company. The Company provides media and marketing information, analytics, and manufacturer and retailer expertise about what and where consumers buy, read, watch and listen. Its Buy segment offers data on retail measurement services, such as market share and competitive sales volumes, insights into distribution, pricing, merchandising and promotion. Nielsen's Watch segment presents viewership and listening data, as well as analytics, primarily to the media and advertising industries for television, radio, digital and mobile viewing, and listening platforms.