New Wave Group designs, acquires, and develops brands and products in the corporate promo, sports, gifts, and home furnishings sectors. The Company operates through three segments. The Corporate Promo segment offers promo wear products, such as garments made of various textiles, as well as leisure, work, and sports clothes under the D.A.D Sportswear, James Harvest Sportswear, Cottover, and Clique brand names; and promotional gifts, including pens, USB flash drives, digital picture frames, handbags, bed linens, and towels under the d-vice, Queen Anne, and Toppoint brands. The Sports and Leisure segment provides sports and leisure products under the AHEAD, Auclair, Laurentide and other brand names. The Gifts and Home Furnishings segment provides gifts and home furnishing products under the Orrefors, Kosta Boda brand names.