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Magnite (formerly known as The Rubicon Project) is a company that provides technology solutions to automate the purchase and sale of digital advertising inventory. Its platform features applications and services for sellers of digital advertising inventory, or publishers, that own and operate CTV channels, applications, websites, and other digital media properties. The company also offers applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms. Additionally, Magnite operates a marketplace that connects buyers and sellers.