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HubSpot is a company that develops a cloud-based marketing and sales software platform. Its solution combines integrated applications, such as customer relationship management, search engine optimization, blogging, website content management, messaging, chatbots, social media, marketing automation, email, predictive lead scoring, sales productivity, ticketing and helpdesk tools, customer NPS (net promoter score) surveys, analytics, and reporting. It also offers professional, as well as phone, email, and chat-based support services. HubSpot serves mid-market business-to-business companies.