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Franchise Holdings International is focused on acquiring emerging growth companies in the automotive aftermarket accessory industry. Company's market consists of three major types of customers which include: master warehouse distributor, dealer- wholesaler, and end retail consumer.

The Company's subsidiary TruXmart Ltd is engaged in warehouse distribution. TruXmart's product line includes: TruXmart Tri Fold which is a staple soft folding tonneau cover; TruXmart Smart Fold - a soft folding tonneau cover with rear latching system; TruXmart Forte, a solid folding tonneau cover, is constructed using powder coated galvanized steel; TruXmart Quad-Fold which provides a vinyl wrapped tonneau cover, that can be folded in over four sections; and TruXmart Roll-Up that offers side seals and rear smart latches.