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Cardiff is a public holding company, much like a cooperative, leveraging proven management in private companies that become subsidiaries under its umbrella. Company's focus is not industry or geographic-specific, but rather on proven management, market, and margin.

Cardiff targets acquisitions of mature, high growth, niche companies. Cardiff’s strategy identifies and empowers select income-producing middle market private businesses and commercial real estate properties. The target company’s proven management maintains full operational control. Acquisitions become standalone autonomous subsidiaries that gain the advantages of a public company without losing their independent management control. Management enjoys the advantage of improved valuation, liquidity, synergies, and support, along with diversification and asset appreciation through collective subsidiary performance. Diversification and pooled resources leverage value and mitigate risk.