Starwood Hotels & Resorts competitorsClear all

Choice Hotels's top competitors include Marriott International and Hilton Worldwide.
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Choice Hotels
Choice Hotels
Choice Hotels is one of the hotel franchisors. The Company owns 6,500 hotels.
Marriott International
Marriott International
Marriott International is a global operator, franchisor, and licensor of hotel, residential, and timeshare properties.
Hilton Worldwide
Hilton Worldwide
Hilton (also known as Hilton Worldwide Holdings) is a hospitality company that owns, leases, manages, develops, and franchises hotels and resorts.
Founding Date
Founding Date
1981
Founding Date
1927
Founding Date
1919
Type
Type
Public
Type
Public
Type
Public
Tags
Locations
Locations
Rockville, US HQ
Locations
Bethesda, US HQ
London, GB
Locations
McLean, US HQ
Singapore, SG
Dubai, AE
Watford, GB
Memphis, US
Employees
Employees
1,8074% decrease
Employees
121,00030% decrease
Employees
141,00018% decrease
Valuation ($)
Valuation ($)
6.6 b
Valuation ($)
45.3 b
Valuation ($)
37.5 b
Twitter followers
Twitter followers
47.8 k
Twitter followers
422.5 k
Twitter followers
155.2 k
Number of tweets (last 30 days)
Number of tweets (last 30 days)
401
Number of tweets (last 30 days)
35
Number of tweets (last 30 days)
38
Average likes per tweet (last 30 days)
Average likes per tweet (last 30 days)
0.1
Average likes per tweet (last 30 days)
14.1
Average likes per tweet (last 30 days)
8.7
Percentage of tweets with engagement (last 30 days)
Percentage of tweets with engagement (last 30 days)
9.73%
Percentage of tweets with engagement (last 30 days)
97.14%
Percentage of tweets with engagement (last 30 days)
68.42%
Alexa Website Rank
Alexa Website Rank
42368
Alexa Website Rank
1104
Alexa Website Rank
2167
Employee Rating
Employee Rating
3.8
Employee Rating
3.9
Employee Rating
4.1

Financial

Revenue (est.)
Revenue (est.)
$774.1m (FY, 2020)
Revenue (est.)
$10.6b (FY, 2020)
Revenue (est.)
$4.3b (FY, 2020)
Cost of goods
Cost of goods
N/A
Cost of goods
$9.1b (FY, 2020)
Cost of goods
$3.7b (FY, 2020)
Gross profit
Gross profit
N/A
Gross profit
$1.5b (FY, 2020)
Gross profit
$583m (FY, 2020)
Net income
Net income
$75.4m (FY, 2020)
Net income
($267m) (FY, 2020)
Net income
($720m) (FY, 2020)

Operating

Rooms in Pipeline
Rooms in Pipeline
87.1 k (FY, 2018)
Rooms in Pipeline
N/A
Rooms in Pipeline
399 k (Q1, 2021)
Average Daily Rate
Average Daily Rate
$81.6 (FY, 2018)
Average Daily Rate
$121 (Q1, 2021)
Average Daily Rate
$105.4 (Q1, 2021)
Countries
Countries
40 (FY, 2018)
Countries
N/A
Countries
119 (Q1, 2021)
Franchised Rooms
Franchised Rooms
N/A
Franchised Rooms
855.5 k (Q1, 2021)
Franchised Rooms
774 k (FY, 2020)
Hotels in Pipeline
Hotels in Pipeline
1.1 k (FY, 2018)
Hotels in Pipeline
N/A
Hotels in Pipeline
2.6 k (Q1, 2021)
Managed Rooms
Managed Rooms
N/A
Managed Rooms
557.8 k (Q1, 2021)
Managed Rooms
225.9 k (FY, 2020)
Occupancy Rate
Occupancy Rate
0.6 (FY, 2018)
Occupancy Rate
0.4 (Q1, 2021)
Occupancy Rate
0.4 (Q1, 2021)
Properties
Properties
N/A
Properties
7.7 k (Q1, 2021)
Properties
6.6 k (Q1, 2021)
Revenue per Available Room
Revenue per Available Room
$51.7 (FY, 2018)
Revenue per Available Room
$45.7 (Q1, 2021)
Revenue per Available Room
$46.2 (Q1, 2021)
Rooms
Rooms
569.1 k (FY, 2018)
Rooms
1.4 m (Q1, 2021)
Rooms
1 m (Q1, 2021)
For sources of this data, please see the company profile

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Marriott International
HQ
Bethesda, US
Employees
121,000↓ 30% decrease

Marriott International is a global operator, franchisor, and licensor of hotel, residential, and timeshare properties.

View company
Hilton Worldwide
HQ
McLean, US
Employees
141,000↓ 18% decrease

Hilton (also known as Hilton Worldwide Holdings) is a hospitality company that owns, leases, manages, develops, and franchises hotels and resorts.

View company