Sense

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Built on fundamental principles of value for money and quality of delivery, we provide a comprehensive range of services to help IFA firms operate efficiently, profitably and compliantly. The IFA sector is constantly evolving, our role is to provide tangible support and assistance to advisory firms looking to prosper in an ever changing world. As a small network our key people are accessible and we are always keen to help in whatever way we can. We also strong believers in technology. Our use of market leading technology, streamlines and simplifies time-consuming processes, allowing advisers more time to spend on productive activities. From a regulatory, administrative and technological perspective we provide the rails on which to run. From a commercial viewpoint we help our members build their businesses.
TypePrivate
Founded2007
HQKnutsford, GBMap
Websitesense-network.co.uk

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Latest Updates

Employees (est.) (Jul 2021)27(+8%)
Revenue (FY, 2018)£35.1 M(+17%)
Cybersecurity ratingAMore

Key People/Management at Sense

Leanne Williams

Leanne Williams

Operations & Finance Director
Jason Kirk

Jason Kirk

Compliance Director
Rory Percival

Rory Percival

Non-Executive Director
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Sense Office Locations

Sense has an office in Knutsford
Knutsford, GB (HQ)
Brookdale Centre, Manchester Rd
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Sense Financials and Metrics

Summary Metrics

Founding Date

2007

Sense total Funding

$33 m

Sense latest funding size

$18 m

Time since last funding

3 years ago

Sense investors

CRV, LLC, Capricorn Investment Group, iRobot, Prelude Ventures, Shell Technology Ventures, Bolt, Energy Impact Partners, iRobot Ventures
Sense's latest funding round in October 2018 was reported to be $18 m. In total, Sense has raised $33 m
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Sense Revenue

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Sense's revenue was reported to be £35.07 m in FY, 2018
GBP

Revenue (FY, 2018)

35.1m

Gross profit (FY, 2018)

4.0m

Gross profit margin (FY, 2018), %

11.4%

Net income (FY, 2018)

940.7k

EBITDA (FY, 2018)

1.2m

EBIT (FY, 2018)

1.2m

Cash (31-May-2018)

2.1m
GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Revenue

1.8m2.8m4.8m7.3m9.1m13.6m18.7m21.1m26.8m30.0m35.1m

Revenue growth, %

13%27%

Cost of goods sold

66.5k50.6k128.3k6.3m7.8m11.8m16.4m18.4m23.6m26.6m31.1m

Gross profit

1.7m2.7m4.7m1.1m1.3m1.8m2.2m2.7m3.2m3.5m4.0m
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GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash

188.1k146.0k319.6k486.8k660.7k806.0k1.2m1.3m1.7m1.4m2.1m

Accounts Receivable

423.9k430.0k526.2k35.5k54.6k58.0k72.0k82.9k76.7k40.4k

Current Assets

617.1k595.8k877.3k1.1m1.3m1.7m2.1m2.2m2.8m2.7m3.3m

PP&E

16.0k13.0k7.9k21.3k17.2k20.6k26.6k25.4k25.3k37.2k31.6k
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GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Net Income

(38.8k)(68.9k)75.8k185.2k238.4k308.6k500.9k689.7k716.7k756.1k940.7k

Cash From Operating Activities

(47.6k)(42.2k)174.0k168.5k364.6k509.8k788.9k903.6k

Dividends Paid

162.3k292.0k300.3k635.9k492.4k457.9k738.3k

Cash From Financing Activities

255.4k18.5k19.6k
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GBPFY, 2008

Financial Leverage

2.9 x
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Sense Cybersecurity Score

Cybersecurity ratingPremium dataset

A

96/100

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Sense Online and Social Media Presence

Sense's Trends

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Sense Blogs

September 13, 2018

Rates and flexibility drive annuity comeback

New data from Moneyfacts reveals average annual annuity income has risen by between 1.4% and 4.8% during the first half of 2018, putting annuity rates on course for a second successive... The post Rates and flexibility drive annuity comeback appeared first on Sense Network.
August 29, 2018

Winning more clients – how sales enablement can help

Many advisers see sales as a dirty word. Often, it evokes a goal driven, competitive and tenacious salesperson relentlessly cold calling potential customers and attempting to pressure them into sales.... The post Winning more clients – how sales enablement can help appeared first on Sense Network.
August 28, 2018

Re-opening the secondary annuity box

The B word means that, when historians look back on government policy in the second decade of the 21st century, their view is unlikely to be defined by changes to... The post Re-opening the secondary annuity box appeared first on Sense Network.
July 30, 2018

FCA Retirement Outcomes Review

Two years after it originally launched its review, and three years following the introduction of pension freedoms, the FCA has published its final report in its Retirement Outcomes Review. In... The post FCA Retirement Outcomes Review appeared first on Sense Network.
July 19, 2018

Why careful tax planning is needed to combat The Lifetime Allowance

We recently obtained figures from HMRC through a Freedom of Information request which show the Government’s tax take from the lifetime allowance tax charge in 2016/17 is more than 1000%... The post Why careful tax planning is needed to combat The Lifetime Allowance appeared first on Sense Network.

 Sense Frequently Asked Questions

  • When was Sense founded?

    Sense was founded in 2007.

  • Who are Sense key executives?

    Sense's key executives are Leanne Williams, Jason Kirk and Rory Percival.

  • How many employees does Sense have?

    Sense has 27 employees.

  • What is Sense revenue?

    Latest Sense annual revenue is £35.1 m.

  • What is Sense revenue per employee?

    Latest Sense revenue per employee is £1.3 m.

  • Who are Sense competitors?

    Competitors of Sense include Marsh, ATB Financial and Provident Financial.

  • Where is Sense headquarters?

    Sense headquarters is located at Brookdale Centre, Manchester Rd, Knutsford.

  • Where are Sense offices?

    Sense has an office in Knutsford.

  • How many offices does Sense have?

    Sense has 1 office.