S&U was founded in Birmingham in 1938 by Clifford Coombs, a charismatic figure from South Wales. His secret lay in his ability to charm and motivate people, whether they were customers or employees. By 1975, changing customer tastes and sophistication saw S&U and its sister company S.D. Taylor Ltd transform their goods based credit businesses into a finance and HP operation. This was successfully taken forward by Clifford’s sons Derek and Keith Coombs for the following three decades! Consistent with this customer focussed home credit operation the business has traded very well as Loansathome4u during the last decade until its disposal in August 2015 for over £82m.
S&U plc has a strong successful niche consumer credit history and the outlook is promising.