Rubicon Project Gross profit (Q2, 2018)23.7 M

Rubicon Project Gross profit margin (Q2, 2018), %44.3%

Rubicon Project Net income (Q2, 2018)-45.8 M

Rubicon Project EBIT (Q2, 2018)-46.9 M

Rubicon Project Cash, 30-Jun-201872.2 M

USD | FY, 2014 | FY, 2015 | FY, 2016 |
---|---|---|---|

## Revenue | 125.3 m | 248.5 m | 278.2 m |

| 49% | 98% | 12% |

## Cost of goods sold | 58.5 m | 73.2 m | |

## Gross profit | 190 m | 205 m | |

| 76% | 74% | |

## Sales and marketing expense | 83.3 m | 83.3 m | |

## R&D expense | 42.1 m | 51.2 m | |

## General and administrative expense | 70.2 m | 68.6 m | |

## Operating expense total | 195.6 m | 203.1 m | |

## EBIT | (18.8 m) | (5.6 m) | (24.9 m) |

| (15%) | (2%) | (9%) |

## Pre tax profit | (4.1 m) | (22.9 m) | |

## Income tax expense | 172 k | (4.6 m) | (4.9 m) |

## Net Income | (18.7 m) | 422 k | (18.1 m) |

- Source: Business Insider, SEC Filings

USD | Q1, 2015 | Q2, 2015 | Q3, 2015 | Q1, 2016 | Q2, 2016 | Q3, 2016 | Q1, 2017 | Q2, 2017 | Q3, 2017 | Q1, 2018 | Q2, 2018 |
---|---|---|---|---|---|---|---|---|---|---|---|

## Revenue | 37.2 m | 53 m | 64.3 m | 69.2 m | 70.5 m | 65.8 m | 46 m | 42.9 m | 35.2 m | 24.9 m | 53.5 m |

## Cost of goods sold | 6.6 m | 14 m | 16.6 m | 16.8 m | 17.5 m | 17.8 m | 14.7 m | 13.7 m | 13 m | 14.8 m | 29.8 m |

## Gross profit | 30.6 m | 39 m | 47.7 m | 52.4 m | 53 m | 48 m | 31.3 m | 29.2 m | 22.2 m | 10.1 m | 23.7 m |

| 82% | 74% | 74% | 76% | 75% | 73% | 68% | 68% | 63% | 41% | 44% |

## Sales and marketing expense | 15 m | 22.2 m | 22.8 m | 21.3 m | 22 m | 21.6 m | 14.6 m | 12.5 m | 12.5 m | 12.3 m | 23.4 m |

## R&D expense | 12.4 m | 10.4 m | 11.8 m | 12.4 m | 13.3 m | 12.5 m | 12.8 m | 12 m | 10.5 m | 19.7 m | |

## General and administrative expense | 14.3 m | 18 m | 18.2 m | 20.6 m | 16.4 m | 16.2 m | 15.1 m | 14.4 m | 13.6 m | 12.5 m | 24 m |

## Operating expense total | 71.1 m | 64.5 m | 69.4 m | 71.1 m | 69.2 m | 68.2 m | 61.5 m | 54.2 m | 15 m | 52.5 m | 100.4 m |

## EBIT | (1.9 m) | (11.5 m) | (5.2 m) | (1.9 m) | 1.3 m | (2.4 m) | (15.5 m) | (11.3 m) | (105.8 m) | (27.7 m) | (46.9 m) |

| (5%) | (22%) | (8%) | (3%) | 2% | (4%) | (34%) | (26%) | (300%) | (111%) | (88%) |

## Interest expense | 94 k | 11 k | |||||||||

## Interest income | 228 k | 269 k | 271 k | 545 k | |||||||

## Pre tax profit | (2 m) | (12.4 m) | (5.1 m) | (2 m) | 2.2 m | (2 m) | (15.5 m) | (11.4 m) | (105.6 m) | (27.7 m) | (45.7 m) |

## Income tax expense | (4.3 m) | (413 k) | (2.1 m) | (4.3 m) | 4.9 m | (5.6 m) | 375 k | 146 k | (2 m) | 75 k | 149 k |

## Net Income | (5 m) | (11.9 m) | (3 m) | 2.3 m | (2.7 m) | 3.5 m | (15.8 m) | (11.6 m) | (103.6 m) | (27.8 m) | (45.8 m) |

- Source: Business Insider, SEC Filings

USD | FY, 2014 | FY, 2015 | FY, 2016 |
---|---|---|---|

## Cash | 97.2 m | 116.5 m | 149.4 m |

## Accounts Receivable | 133.3 m | 218.2 m | 192.1 m |

## Inventories | 7.5 m | 129.3 m | 9.5 m |

## Current Assets | 238 m | 365.7 m | 391.6 m |

## PP&E | 15.2 m | 25.4 m | 36.2 m |

## Goodwill | 16.3 m | 65.7 m | 65.7 m |

## Total Assets | 296.5 m | 536.7 m | 519.8 m |

## Accounts Payable | 151 m | 248 m | 214.9 m |

## Current Liabilities | 154.4 m | 250.2 m | 218.4 m |

## Total Liabilities | 220.3 m | ||

## Additional Paid-in Capital | 209.5 m | 358.4 m | 398.8 m |

## Retained Earnings | (80.7 m) | (80.3 m) | (99 m) |

## Total Equity | 278.1 m | 299.5 m | |

## Financial Leverage | 1.9 x | 1.7 x |

USD | Q1, 2014 | Q2, 2014 | Q3, 2014 | Q1, 2015 | Q2, 2015 | Q3, 2015 | Q1, 2016 | Q2, 2016 | Q3, 2016 | Q1, 2017 | Q2, 2017 | Q3, 2017 | Q1, 2018 | Q2, 2018 |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|

## Cash | 24.5 m | 105.7 m | 104.1 m | 120.3 m | 99.2 m | 79.9 m | 136.6 m | 147.2 m | 154.3 m | 149.4 m | 165.2 m | 99.5 m | 67.5 m | 72.2 m |

## Accounts Receivable | 74.7 m | 91.2 m | 99.9 m | 120.7 m | 147.7 m | 158.8 m | 159.3 m | 158.3 m | 152.6 m | 133.6 m | 27.4 m | 133 m | 137.5 m | 153.2 m |

## Current Assets | 103.6 m | 202 m | 210.3 m | 246.5 m | 266.7 m | 266.8 m | 325 m | 352.5 m | 356.2 m | 333.1 m | 342.3 m | 282.5 m | 267.3 m | 266.5 m |

## PP&E | 9 m | 11.8 m | 14.1 m | 14.1 m | 15.7 m | 16.1 m | 24.3 m | 24.8 m | 29 m | 33.2 m | 34.1 m | 37.4 m | 41.3 m | 36.6 m |

## Goodwill | 1.5 m | 1.5 m | 1.5 m | 16.3 m | 68.8 m | 68.8 m | 65.7 m | 65.7 m | 65.7 m | 65.7 m | 65.7 m | |||

## Total Assets | 127.7 m | 227.1 m | 238.8 m | 302.9 m | 430.8 m | 427.9 m | 486.9 m | 502.7 m | 506 m | 454.3 m | 462 m | 354.9 m | 337.4 m | 330.4 m |

## Accounts Payable | 103.2 m | 119.1 m | 128 m | 153.7 m | 177.3 m | 167.1 m | 185.4 m | 188.6 m | 186.2 m | 158.8 m | 174 m | 165.8 m | 191.2 m | 198.5 m |

## Current Liabilities | 105 m | 121.6 m | 130.3 m | 156.4 m | 179.3 m | 168.4 m | 187.2 m | 191.1 m | 188.8 m | 162 m | 177.2 m | 168.8 m | 194.2 m | 201.4 m |

## Total Liabilities | 114.1 m | 123.1 m | 131.9 m | 169.5 m | 221.3 m | 208.4 m | 191.2 m | 199.8 m | 191.9 m | 163.7 m | 179 m | 195.8 m | 202.7 m | |

## Additional Paid-in Capital | 29.1 m | 181.5 m | 188.9 m | 219.2 m | 307.1 m | 320.1 m | 373.7 m | 383.6 m | 391.9 m | 405.6 m | 409.4 m | 414.1 m | 423 m | 427.3 m |

## Retained Earnings | (68.2 m) | (77.5 m) | (82.1 m) | (85.7 m) | (97.7 m) | (100.7 m) | (78 m) | (80.7 m) | (77.8 m) | (114.8 m) | (126.4 m) | (230 m) | (281.6 m) | (299.6 m) |

## Total Equity | 209.5 m | 219.5 m | 295.8 m | 302.8 m | 314 m | 290.5 m | 283 m | 184.2 m | 141.7 m | 127.7 m | ||||

## Financial Leverage | 2.1 x | 1.9 x | 1.6 x | 1.7 x | 1.6 x | 1.6 x | 1.6 x | 1.9 x | 2.4 x | 2.6 x |

USD | FY, 2014 | FY, 2015 | FY, 2016 |
---|---|---|---|

## Net Income | (18.7 m) | 422 k | (18.1 m) |

## Depreciation and Amortization | 12.5 m | 31 m | 42.8 m |

## Accounts Receivable | (38 m) | (71.8 m) | 25.8 m |

## Accounts Payable | 29.9 m | 93.1 m | (33 m) |

## Cash From Operating Activities | 67.2 m | 19.3 m | 60.1 m |

## Purchases of PP&E | (10.7 m) | (23.5 m) | |

## Cash From Investing Activities | (23.1 m) | (72.9 m) | (37.1 m) |

## Long-term Borrowings | (4.1 m) | (105 k) | |

## Cash From Financing Activities | 83.8 m | 15.5 m | 10.1 m |

## Interest Paid | 122 k | 62 k | 61 k |

## Income Taxes Paid | 403 k | 1.1 m | 1.3 m |

USD | Q1, 2014 | Q2, 2014 | Q3, 2014 | Q1, 2015 | Q2, 2015 | Q3, 2015 | Q1, 2016 | Q2, 2016 | Q3, 2016 | Q1, 2017 | Q2, 2017 | Q3, 2017 | Q1, 2018 | Q2, 2018 |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|

## Net Income | (6.1 m) | (15.5 m) | (20.1 m) | (5 m) | (17 m) | (20 m) | 2.3 m | (393 k) | 3.1 m | (15.8 m) | (27.4 m) | (131 m) | (27.8 m) | (45.8 m) |

## Depreciation and Amortization | 2.4 m | 5.1 m | 8.1 m | 4.4 m | 13.8 m | 22.5 m | 8.6 m | 18.4 m | 29.4 m | 10.1 m | 19 m | 27.2 m | 8.7 m | 17.6 m |

## Accounts Receivable | 20.1 m | 3.8 m | (5.3 m) | 12.2 m | (1 m) | (12.3 m) | 59.3 m | 59.6 m | 65.6 m | 58.5 m | 52.9 m | 58.9 m | 28.3 m | 12.3 m |

## Accounts Payable | (17.9 m) | (1.6 m) | 9.1 m | 5.6 m | 19.8 m | 11.6 m | (64.2 m) | (59.3 m) | (63.1 m) | (54.8 m) | (44.6 m) | (50 m) | (23.2 m) | (15.3 m) |

## Cash From Operating Activities | (1.8 m) | 548 k | 5.3 m | 22.4 m | 28.6 m | 21.2 m | 10.7 m | 33.3 m | 48.8 m | 2.9 m | 12.8 m | 9.2 m | (9.8 m) | (21.1 m) |

## Purchases of PP&E | (8.6 m) | (2.3 m) | (4.2 m) | (7.8 m) | (3.1 m) | (4.8 m) | (239 k) | (1.2 m) | ||||||

## Cash From Investing Activities | (3.1 m) | (8.9 m) | (15.1 m) | (3.1 m) | (33.9 m) | (49.6 m) | (11.6 m) | (21 m) | (3.4 m) | 4.1 m | (58.1 m) | 550 k | 17.2 m | |

## Long-term Borrowings | (135 k) | (4 m) | (4 m) | (52 k) | (105 k) | (105 k) | ||||||||

## Cash From Financing Activities | (664 k) | 83.9 m | 83.9 m | 4 m | 7.4 m | 11.3 m | 6.7 m | 9.1 m | 10 m | 368 k | (1.2 m) | (1.2 m) | (34 k) | (470 k) |

USD | Y, 2018 |
---|---|

## Financial Leverage | 2.6 x |

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Q1, 2014 | Q2, 2014 | Q3, 2014 | Q4, 2014 | FY, 2014 | Q1, 2015 | Q2, 2015 | Q3, 2015 | Q4, 2015 | FY, 2015 | Q1, 2016 | Q2, 2016 | Q3, 2016 | Q4, 2016 | FY, 2016 | Q1, 2017 | Q2, 2017 | Q3, 2017 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|

## Take Rate | 17.8% | 18.4% | 19.1% | 19.3% | 18.8% | 18.9% | 21.4% | 23.7% | 24.9% | 22.6% | 25.6% | 25.3% | 24.9% | 24.1% | 25% | 23.7% | 21% | 18.1% |

## Average Cost per Thousand Impressions | $0.67 | $1.09 | $1.25 | |||||||||||||||

## Paid Impressions | 999 b | 920 b | 819 b | |||||||||||||||

## Patents (US) | 4 | 7 | 7 | |||||||||||||||

## Patents Pending (US) | 7 | 9 | 8 | |||||||||||||||

## Patents Pending (foreign) | 2 | 2 | 2 |

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