Rubicon Project

Rubicon Project is a technology company automating the buying and selling of advertising. The Company's platform features applications and services for digital advertising sellers, including websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, demand side platforms, or DSPs, and ad networks, to buy advertising inventory; and a marketplace over which such transactions are executed. Together, these features power and enhance a comprehensive, transparent, independent advertising marketplace that brings buyers and sellers together and facilitates intelligent decision-making and automated transaction execution for the advertising inventory.

Company Growth (employees)
Type
Public
HQ
Playa Vista, US
Founded
2007
Size (employees)
572 (est)-14%
Rubicon Project was founded in 2007 and is headquartered in Playa Vista, US

Key People at Rubicon Project

Frank Addante

Frank Addante

CEO, Founder and Chief Product Architect
Greg Raifman

Greg Raifman

President

Rubicon Project Office Locations

Rubicon Project has offices in Playa Vista, New York, London, Paris and in 20 other locations
Playa Vista, US (HQ)
12181 Bluff Creek Drive, 4th Floor
Tokyo, JP
Ark Mori Building, 12th Floor, 1-12-32 Akasaka, Minato-ku
Hamburg, DE
Kampstrasse 4
Paris, FR
12 Rue Vivienne
London, GB
2nd Level, 25 Procter Street
New York, US
180 Madison Avenue 14th Floor
Show all (24)

Rubicon Project Data and Metrics

Rubicon Project Financial Metrics

Rubicon Project's revenue was reported to be $46 m in Q1, 2017
USD

Revenue (Q1, 2017)

46 m

Gross profit (Q1, 2017)

31.3 m

Gross profit margin (Q1, 2017), %

68%

Net income (Q1, 2017)

(15.8 m)

EBIT (Q1, 2017)

(15.5 m)

Market capitalization (15-Sep-2017)

197.6 m

Cash (31-Mar-2017)

149.4 m
Rubicon Project's current market capitalization is $197.6 m.
USDFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016

Revenue

57.1 m83.8 m125.3 m248.5 m278.2 m

Revenue growth, %

47%49%98%12%

Cost of goods sold

58.5 m73.2 m

Gross profit

190 m205 m
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017

Revenue

53 m64.3 m69.2 m70.5 m65.8 m46 m

Cost of goods sold

14 m16.6 m16.8 m17.5 m17.8 m14.7 m

Gross profit

39 m47.7 m52.4 m53 m48 m31.3 m

Gross profit Margin, %

74%74%76%75%73%68%
USDSep, 2016

Revenue

65.8 m
USDY, 2011Y, 2012Y, 2013FY, 2014FY, 2015FY, 2016

Cash

16.3 m21.6 m30 m97.2 m116.5 m149.4 m

Accounts Receivable

133.3 m218.2 m192.1 m

Inventories

7.5 m129.3 m9.5 m

Current Assets

238 m365.7 m391.6 m
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017

Cash

105.7 m104.1 m120.3 m99.2 m79.9 m136.6 m147.2 m154.3 m149.4 m

Accounts Receivable

91.2 m99.9 m120.7 m147.7 m158.8 m159.3 m158.3 m152.6 m133.6 m

Current Assets

202 m210.3 m246.5 m266.7 m266.8 m325 m352.5 m356.2 m333.1 m

PP&E

11.8 m14.1 m14.1 m15.7 m16.1 m24.3 m24.8 m29 m33.2 m
USDFY, 2014FY, 2015FY, 2016

Net Income

(18.7 m)422 k(18.1 m)

Depreciation and Amortization

12.5 m31 m42.8 m

Accounts Receivable

(38 m)(71.8 m)25.8 m

Accounts Payable

29.9 m93.1 m(33 m)
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017

Net Income

(15.5 m)(20.1 m)(5 m)(17 m)(20 m)2.3 m(393 k)3.1 m(15.8 m)

Depreciation and Amortization

5.1 m8.1 m4.4 m13.8 m22.5 m8.6 m18.4 m29.4 m10.1 m

Accounts Receivable

3.8 m(5.3 m)12.2 m(1 m)(12.3 m)59.3 m59.6 m65.6 m58.5 m

Accounts Payable

(1.6 m)9.1 m5.6 m19.8 m11.6 m(64.2 m)(59.3 m)(63.1 m)(54.8 m)
USDY, 2017

Revenue/Employee

74 k

Financial Leverage

1.6 x
Show all financial metrics

Rubicon Project Operating Metrics

Q1, 2014Q2, 2014Q3, 2014Q4, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016FY, 2016

Take Rate

17.8%18.4%19.1%19.3%18.8%18.9%21.4%23.7%24.9%22.6%25.6%25.3%24.9%24.1%25%

Average Cost per Thousand Impressions

$0.67$1.09$1.25

Patents (US)

477

Patents Pending (US)

798
Show all operating metrics

Rubicon Project Market Value History

Rubicon Project Job Categories

Rubicon Project Median Salaries

Source: 83 public H-1B filings from Rubicon Project

Traffic Overview of Rubicon Project

Rubicon Project Online and Social Media Presence

Rubicon Project News and Updates

The Trade Desk tackles in-app viewability measurement with InMobi and Rubicon Project

EXCLUSIVE: Ad fraud is on everyone’s lips these days. Whether we’re talking about off-screen mobile ads, fake clicks, or viewability issues, the industry is rife with problems. The good news? The industry is — piece by piece — coming together to right these wrongs. Today, The Trade Desk joins the fr…

Can Google's ad blocker save the online ad industry from itself?

The idea that Google, the web's biggest advertising company, is reportedly preparing to launch an ad blocker sounds absurd on its face. It's a bit like a jewelry store hiring a ring of diamond thieves or the postal service unleashing a pack of roving neighborhood dogs. But it's more understandab…

5 ways to conquer ad blocking with a better ad experience

SPONSORED: Presented by Rubicon Project Brands and agencies spend millions entertaining consumers with slick content, celebrity endorsements, and creativity that stand apart from the typical TV ad. Now who doesn’t love a good online ad? Regardless of the season, the same creativity and thoughtful ap…

Mode Media: An IPO that never happened and a company that won’t die

EXCLUSIVE: Mode Media refuses to die. In September, the high-flying media company abruptly shuttered itself after 10 years of operation. But last week, its Asia operations seemingly rose from the dead with the company’s founder Samir Arora acting as a modern day Lazarus. And as documents leaked to V…

Monetizing your mobile app doesn’t have to suck

SPONSORED: Presented by Rubicon Project If you’re a mobile publisher or app developer, you have likely experienced at least one roadblock when it comes to selling your inventory. First, there are the delays caused by heavy SDKs that slow applications and take time to connect with an ad network. Sure…

The Guardian is suing ad tech company Rubicon Project (RUBI)

The Guardian is preparing to file a lawsuit against ad tech company Rubicon Project, alleging the ad tech vendor did not disclose fees it levied on advertisers looking to buy the newspaper's online ad inventory, sources told Business Insider. The Guardian is due to file its …
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Rubicon Project Company Life and Culture

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