Rubicon Project

Rubicon Project is a leading technology company automating the buying and selling of advertising. Relentless in its efforts for innovation, Rubicon Project has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month.

The company’s pioneering technology created a new model for the advertising industry – similar to what NASDAQ did for stock trading. Rubicon Project’s automated advertising platform is used by the world’s leading publishers and applications to transact with top brands around the globe.

Founded in 2007 and headquartered in Los Angeles, Rubicon Project has fourteen offices including New York, San Francisco, Paris, Hamburg, Sydney, London and Tokyo.

Company Growth (employees)
Type
Public
HQ
Playa Vista, US
Size (employees)
672 (est)+13%
Rubicon Project is headquartered in Playa Vista, US

Key People at Rubicon Project

Frank Addante

Frank Addante

CEO, Founder and Chief Product Architect
Greg Raifman

Greg Raifman

President

Rubicon Project Office Locations

Rubicon Project has offices in Playa Vista, New York, London, Paris and in 20 other locations
Playa Vista, US (HQ)
12181 Bluff Creek Drive, 4th Floor
Tokyo, JP
Ark Mori Building, 12th Floor, 1 12 32 Akasaka, Minato Ku
Hamburg, DE
Kampstrasse 4
Paris, FR
12 Rue Vivienne
London, GB
2nd Level, 25 Procter Street
New York, US
180 Madison Avenue 14th Floor
Show all (24)

Rubicon Project Data and Metrics

Rubicon Project Financial Metrics

Rubicon Project's revenue was reported to be $278.2 m in FY, 2016
USD

Revenue (FY, 2016)

278.2 m

Revenue growth (FY, 2015 - FY, 2016), %

12%

Gross profit (FY, 2016)

205 m

Gross profit margin (FY, 2016), %

74%

Net income (FY, 2016)

(18.1 m)

EBIT (FY, 2016)

(24.9 m)

Market capitalization (20-Jul-2017)

247.5 m

Closing share price (20-Jul-2017)

5.2

Cash (31-Dec-2016)

149.4 m
Rubicon Project's current market capitalization is $247.5 m.
USDFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016

Revenue

57.1 m83.8 m125.3 m248.5 m278.2 m

Revenue growth, %

47%49%98%12%

Cost of goods sold

58.5 m73.2 m

Gross profit

190 m205 m

Gross profit Margin, %

76%74%

Sales and marketing expense

83.3 m83.3 m

R&D expense

42.1 m51.2 m

General and administrative expense

70.2 m68.6 m

Operating expense total

123.3 m254.1 m303.1 m

EBIT

(18.8 m)(5.6 m)(24.9 m)

EBIT margin, %

(15%)(2%)(9%)

Pre tax profit

(4.1 m)(22.9 m)

Income tax expense

134 k247 k172 k(4.6 m)(4.9 m)

Net Income

(18.7 m)422 k(18.1 m)
USDSep, 2016

Revenue

65.8 m
USDY, 2011Y, 2012Y, 2013FY, 2014FY, 2015FY, 2016

Cash

16.3 m21.6 m30 m97.2 m116.5 m149.4 m

Accounts Receivable

133.3 m218.2 m192.1 m

Inventories

7.5 m129.3 m9.5 m

Current Assets

238 m365.7 m391.6 m

PP&E

15.2 m25.4 m36.2 m

Goodwill

16.3 m65.7 m65.7 m

Total Assets

296.5 m536.7 m519.8 m

Accounts Payable

151 m248 m214.9 m

Current Liabilities

154.4 m250.2 m218.4 m

Total Liabilities

220.3 m

Additional Paid-in Capital

209.5 m358.4 m398.8 m

Retained Earnings

(80.7 m)(80.3 m)(99 m)

Total Equity

278.1 m299.5 m

Financial Leverage

1.9 x1.7 x
USDFY, 2014FY, 2015FY, 2016

Net Income

(18.7 m)422 k(18.1 m)

Depreciation and Amortization

12.5 m31 m42.8 m

Accounts Receivable

(38 m)(71.8 m)25.8 m

Accounts Payable

29.9 m93.1 m(33 m)

Cash From Operating Activities

67.2 m19.3 m60.1 m

Purchases of PP&E

(10.7 m)(23.5 m)

Cash From Investing Activities

(23.1 m)(72.9 m)(37.1 m)

Long-term Borrowings

(4.1 m)(105 k)

Cash From Financing Activities

83.8 m15.5 m10.1 m

Interest Paid

122 k62 k61 k

Income Taxes Paid

403 k1.1 m1.3 m
USDY, 2016

Revenue/Employee

464.5 k

Financial Leverage

1.7 x

Rubicon Project Operating Metrics

Q1, 2014Q2, 2014Q3, 2014Q4, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016FY, 2016

Take Rate

17.8%18.4%19.1%19.3%18.8%18.9%21.4%23.7%24.9%22.6%25.6%25.3%24.9%24.1%25%

Average Cost per Thousand Impressions

$0.67$1.09$1.25

Patents (US)

477

Patents Pending (US)

798

Patents Pending (foreign)

222

Paid Impressions

999 b920 b819 b

    Rubicon Project Market Value History

    Rubicon Project Job Categories

    Rubicon Project Median Salaries

    Source: 83 public H-1B filings from Rubicon Project

    Rubicon Project Online and Social Media Presence

    Rubicon Project News and Updates

    Rubicon Project Company Life and Culture

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