Rubicon Project is a technology company automating the buying and selling of advertising. The Company's platform features applications and services for digital advertising sellers, including websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, demand side platforms, or DSPs, and ad networks, to buy advertising inventory; and a marketplace over which such transactions are executed. Together, these features power and enhance a comprehensive, transparent, independent advertising marketplace that brings buyers and sellers together and facilitates intelligent decision-making and automated transaction execution for the advertising inventory.

Type
Public
HQ
Playa Vista, US
Founded
2007
Size (employees)
572 (est)
Rubicon Project was founded in 2007 and is headquartered in Playa Vista, US
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Key People/Management at Rubicon Project

Frank Addante

Frank Addante

CEO, Founder and Chief Product Architect
Greg Raifman

Greg Raifman

President

Rubicon Project Office Locations

Rubicon Project has offices in Minato, Sydney, Singapore, Seattle and in 12 other locations
Playa Vista, US (HQ)
12181 Bluff Creek Drive, 4th Floor
Boston, US
77 N Washington St
Chicago, US
111 W Illinois St
Miami Beach, US
12c 407 Lincoln Rd
New York, US
180 Madison Ave
San Francisco, US
1300 225 Bush St
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Rubicon Project Financials and Metrics

Rubicon Project Financials

Rubicon Project's revenue was reported to be $278.22 m in FY, 2016 which is a 12% increase from the previous period.
USD

Revenue (Q3, 2017)

35.2 m

Gross profit (Q3, 2017)

22.2 m

Gross profit margin (Q3, 2017), %

63.1%

Net income (Q3, 2017)

(103.6 m)

EBIT (Q3, 2017)

(105.8 m)

Market capitalization (25-Apr-2018)

107.5 m

Cash (30-Sep-2017)

99.5 m
Rubicon Project's current market capitalization is $107.5 m.
Annual
USDFY, 2014FY, 2015FY, 2016

Revenue

125.3 m248.5 m278.2 m

Revenue growth, %

49%98%12%

Cost of goods sold

58.5 m73.2 m

Gross profit

190 m205 m
Quarterly
USDQ1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017

Revenue

37.2 m53 m64.3 m69.2 m70.5 m65.8 m46 m42.9 m35.2 m

Cost of goods sold

6.6 m14 m16.6 m16.8 m17.5 m17.8 m14.7 m13.7 m13 m

Gross profit

30.6 m39 m47.7 m52.4 m53 m48 m31.3 m29.2 m22.2 m

Gross profit Margin, %

82%74%74%76%75%73%68%68%63%
Monthly
USDSep, 2016

Revenue

65.8 m
Annual
USDFY, 2014FY, 2015FY, 2016

Cash

97.2 m116.5 m149.4 m

Accounts Receivable

133.3 m218.2 m192.1 m

Inventories

7.5 m129.3 m9.5 m

Current Assets

238 m365.7 m391.6 m
Quarterly
USDQ1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017

Cash

24.5 m105.7 m104.1 m120.3 m99.2 m79.9 m136.6 m147.2 m154.3 m149.4 m165.2 m99.5 m

Accounts Receivable

74.7 m91.2 m99.9 m120.7 m147.7 m158.8 m159.3 m158.3 m152.6 m133.6 m27.4 m133 m

Current Assets

103.6 m202 m210.3 m246.5 m266.7 m266.8 m325 m352.5 m356.2 m333.1 m342.3 m282.5 m

PP&E

9 m11.8 m14.1 m14.1 m15.7 m16.1 m24.3 m24.8 m29 m33.2 m34.1 m37.4 m
Annual
USDFY, 2014FY, 2015FY, 2016

Net Income

(18.7 m)422 k(18.1 m)

Depreciation and Amortization

12.5 m31 m42.8 m

Accounts Payable

29.9 m93.1 m(33 m)

Cash From Operating Activities

67.2 m19.3 m60.1 m
Quarterly
USDQ1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017

Net Income

(6.1 m)(15.5 m)(20.1 m)(5 m)(17 m)(20 m)2.3 m(393 k)3.1 m(15.8 m)(27.4 m)(131 m)

Depreciation and Amortization

2.4 m5.1 m8.1 m4.4 m13.8 m22.5 m8.6 m18.4 m29.4 m10.1 m19 m27.2 m

Accounts Payable

(17.9 m)(1.6 m)9.1 m5.6 m19.8 m11.6 m(64.2 m)(59.3 m)(63.1 m)(54.8 m)(44.6 m)(50 m)

Cash From Operating Activities

(1.8 m)548 k5.3 m22.4 m28.6 m21.2 m10.7 m33.3 m48.8 m2.9 m12.8 m9.2 m
USDY, 2017

Revenue/Employee

61.6 k

Financial Leverage

1.9 x
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Rubicon Project Operating Metrics

Q1, 2014Q2, 2014Q3, 2014Q4, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016FY, 2016Q1, 2017Q2, 2017Q3, 2017

Take Rate

17.8%18.4%19.1%19.3%18.8%18.9%21.4%23.7%24.9%22.6%25.6%25.3%24.9%24.1%25%23.7%21%18.1%

Average Cost per Thousand Impressions

$0.67 $1.09 $1.25

Patents Pending (US)

7 9 8

Patents Pending (foreign)

2 2 2
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