Rubicon Project

Rubicon Project is a technology company automating the buying and selling of advertising. The Company's platform features applications and services for digital advertising sellers, including websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, demand side platforms, or DSPs, and ad networks, to buy advertising inventory; and a marketplace over which such transactions are executed. Together, these features power and enhance a comprehensive, transparent, independent advertising marketplace that brings buyers and sellers together and facilitates intelligent decision-making and automated transaction execution for the advertising inventory.

Company Growth (employees)
Type
Public
HQ
Playa Vista, US
Founded
2007
Size (employees)
572 (est)-14%
Rubicon Project was founded in 2007 and is headquartered in Playa Vista, US

Key People/Management at Rubicon Project

Frank Addante

Frank Addante

CEO, Founder and Chief Product Architect
Greg Raifman

Greg Raifman

President

Rubicon Project Office Locations

Rubicon Project has offices in Playa Vista, New York, London, Paris and in 20 other locations
Playa Vista, US (HQ)
12181 Bluff Creek Drive, 4th Floor
Seattle, US
506 2nd Avenue
Tokyo, JP
Ark Mori Building, 12th Floor, 1-12-32 Akasaka, Minato-ku
Hamburg, DE
Kampstrasse 4
Paris, FR
12 Rue Vivienne
London, GB
2nd Level, 25 Procter Street
Show all (24)

Rubicon Project Financials and Metrics

Rubicon Project Financials

Rubicon Project's revenue was reported to be $278.2 m in FY, 2016
USD

Revenue (Q3, 2017)

35.2 m

Gross profit (Q3, 2017)

22.2 m

Gross profit margin (Q3, 2017), %

63%

Net income (Q3, 2017)

(103.6 m)

EBIT (Q3, 2017)

(105.8 m)

Market capitalization (13-Nov-2017)

93.2 m

Cash (30-Sep-2017)

99.5 m
Rubicon Project's current market capitalization is $93.2 m.
USDFY, 2014FY, 2015FY, 2016

Revenue

125.3 m248.5 m278.2 m

Revenue growth, %

49%98%12%

Cost of goods sold

58.5 m73.2 m

Gross profit

190 m205 m
USDQ1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017

Revenue

37.2 m53 m64.3 m69.2 m70.5 m65.8 m46 m42.9 m35.2 m

Cost of goods sold

6.6 m14 m16.6 m16.8 m17.5 m17.8 m14.7 m13.7 m13 m

Gross profit

30.6 m39 m47.7 m52.4 m53 m48 m31.3 m29.2 m22.2 m

Gross profit Margin, %

82%74%74%76%75%73%68%68%63%
USDSep, 2016

Revenue

65.8 m
USDFY, 2014FY, 2015FY, 2016

Cash

97.2 m116.5 m149.4 m

Accounts Receivable

133.3 m218.2 m192.1 m

Inventories

7.5 m129.3 m9.5 m

Current Assets

238 m365.7 m391.6 m
USDQ1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017

Cash

24.5 m105.7 m104.1 m120.3 m99.2 m79.9 m136.6 m147.2 m154.3 m149.4 m165.2 m99.5 m

Accounts Receivable

74.7 m91.2 m99.9 m120.7 m147.7 m158.8 m159.3 m158.3 m152.6 m133.6 m27.4 m133 m

Current Assets

103.6 m202 m210.3 m246.5 m266.7 m266.8 m325 m352.5 m356.2 m333.1 m342.3 m282.5 m

PP&E

9 m11.8 m14.1 m14.1 m15.7 m16.1 m24.3 m24.8 m29 m33.2 m34.1 m37.4 m
USDFY, 2014FY, 2015FY, 2016

Net Income

(18.7 m)422 k(18.1 m)

Depreciation and Amortization

12.5 m31 m42.8 m

Accounts Receivable

(38 m)(71.8 m)25.8 m

Accounts Payable

29.9 m93.1 m(33 m)
USDQ1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017

Net Income

(6.1 m)(15.5 m)(20.1 m)(5 m)(17 m)(20 m)2.3 m(393 k)3.1 m(15.8 m)(27.4 m)(131 m)

Depreciation and Amortization

2.4 m5.1 m8.1 m4.4 m13.8 m22.5 m8.6 m18.4 m29.4 m10.1 m19 m27.2 m

Accounts Receivable

20.1 m3.8 m(5.3 m)12.2 m(1 m)(12.3 m)59.3 m59.6 m65.6 m58.5 m52.9 m58.9 m

Accounts Payable

(17.9 m)(1.6 m)9.1 m5.6 m19.8 m11.6 m(64.2 m)(59.3 m)(63.1 m)(54.8 m)(44.6 m)(50 m)
Y, 2017

Financial Leverage

1.9 x
Show all financial metrics

Rubicon Project Operating Metrics

Q1, 2014Q2, 2014Q3, 2014Q4, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016FY, 2016

Take Rate

17.8%18.4%19.1%19.3%18.8%18.9%21.4%23.7%24.9%22.6%25.6%25.3%24.9%24.1%25%

Average Cost per Thousand Impressions

$0.67$1.09$1.25

Patents (US)

477

Patents Pending (US)

798
Show all operating metrics

Rubicon Project Market Value History

Rubicon Project Median Salaries

Source: 83 public H-1B filings from Rubicon Project

Rubicon Project's Web-traffic and Trends

Rubicon Project Online and Social Media Presence

Rubicon Project Company Life and Culture

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