Rubicon Project is a technology company automating the buying and selling of advertising. The Company's platform features applications and services for digital advertising sellers, including websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, demand side platforms, or DSPs, and ad networks, to buy advertising inventory; and a marketplace over which such transactions are executed. Together, these features power and enhance a comprehensive, transparent, independent advertising marketplace that brings buyers and sellers together and facilitates intelligent decision-making and automated transaction execution for the advertising inventory.

TypePublic
HQPlaya Vista, US
Founded2007
Size (employees)572 (est)
Websiterubiconproject.com
Rubicon Project was founded in 2007 and is headquartered in Playa Vista, US
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Key People/Management at Rubicon Project

Frank Addante

Frank Addante

CEO, Founder and Chief Product Architect
Greg Raifman

Greg Raifman

President
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Rubicon Project Office Locations

Rubicon Project has offices in Minato, Sydney, Singapore, Seattle and in 12 other locations
Playa Vista, US (HQ)
12181 Bluff Creek Drive, 4th Floor
Boston, US
77 N Washington St
Chicago, US
111 W Illinois St
Miami Beach, US
12c 407 Lincoln Rd
New York, US
180 Madison Ave
San Francisco, US
1300 225 Bush St
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Rubicon Project Financials and Metrics

Rubicon Project Revenue

Rubicon Project's revenue was reported to be $278.22 m in FY, 2016 which is a 12% increase from the previous period.
USD

Revenue (Q2, 2018)

53.5m

Gross profit (Q2, 2018)

23.7m

Gross profit margin (Q2, 2018), %

44.3%

Net income (Q2, 2018)

(45.8m)

EBIT (Q2, 2018)

(46.9m)

Market capitalization (15-Oct-2018)

176.1m

Closing stock price (15-Oct-2018)

3.5

Cash (30-Jun-2018)

72.2m
Rubicon Project's current market capitalization is $176.1 m.
Annual
USDFY, 2014FY, 2015FY, 2016

Revenue

125.3m248.5m278.2m

Revenue growth, %

49%98%12%

Cost of goods sold

58.5m73.2m

Gross profit

190.0m205.0m
Quarterly
USDQ1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018

Revenue

37.2m53.0m64.3m69.2m70.5m65.8m46.0m42.9m35.2m24.9m53.5m

Cost of goods sold

6.6m14.0m16.6m16.8m17.5m17.8m14.7m13.7m13.0m14.8m29.8m

Gross profit

30.6m39.0m47.7m52.4m53.0m48.0m31.3m29.2m22.2m10.1m23.7m

Gross profit Margin, %

82%74%74%76%75%73%68%68%63%41%44%
Monthly
USDSep, 2016

Revenue

65.8m
Annual
USDFY, 2014FY, 2015FY, 2016

Cash

97.2m116.5m149.4m

Accounts Receivable

133.3m218.2m192.1m

Inventories

7.5m129.3m9.5m

Current Assets

238.0m365.7m391.6m
Quarterly
USDQ1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018

Cash

24.5m105.7m104.1m120.3m99.2m79.9m136.6m147.2m154.3m149.4m165.2m99.5m67.5m72.2m

Accounts Receivable

74.7m91.2m99.9m120.7m147.7m158.8m159.3m158.3m152.6m133.6m27.4m133.0m137.5m153.2m

Current Assets

103.6m202.0m210.3m246.5m266.7m266.8m325.0m352.5m356.2m333.1m342.3m282.5m267.3m266.5m

PP&E

9.0m11.8m14.1m14.1m15.7m16.1m24.3m24.8m29.0m33.2m34.1m37.4m41.3m36.6m
Annual
USDFY, 2014FY, 2015FY, 2016

Net Income

(18.7m)422.0k(18.1m)

Depreciation and Amortization

12.5m31.0m42.8m

Accounts Payable

29.9m93.1m(33.0m)

Cash From Operating Activities

67.2m19.3m60.1m
Quarterly
USDQ1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018

Net Income

(6.1m)(15.5m)(20.1m)(5.0m)(17.0m)(20.0m)2.3m(393.0k)3.1m(15.8m)(27.4m)(131.0m)(27.8m)(45.8m)

Depreciation and Amortization

2.4m5.1m8.1m4.4m13.8m22.5m8.6m18.4m29.4m10.1m19.0m27.2m8.7m17.6m

Accounts Payable

(17.9m)(1.6m)9.1m5.6m19.8m11.6m(64.2m)(59.3m)(63.1m)(54.8m)(44.6m)(50.0m)(23.2m)(15.3m)

Cash From Operating Activities

(1.8m)548.0k5.3m22.4m28.6m21.2m10.7m33.3m48.8m2.9m12.8m9.2m(9.8m)(21.1m)
USDY, 2018

Financial Leverage

2.6 x
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Rubicon Project Operating Metrics

Q1, 2014Q2, 2014Q3, 2014Q4, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016FY, 2016Q1, 2017Q2, 2017Q3, 2017

Take Rate

17.8%18.4%19.1%19.3%18.8%18.9%21.4%23.7%24.9%22.6%25.6%25.3%24.9%24.1%25%23.7%21%18.1%

Average Cost per Thousand Impressions

$0.67 $1.09 $1.25

Patents Pending (US)

7 9 8

Patents Pending (foreign)

2 2 2
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Rubicon Project Online and Social Media Presence

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Rubicon Project News and Updates

Rubicon Project to Announce Third Quarter 2018 Financial Results on November 7, 2018

LOS ANGELES, Oct. 02, 2018 (GLOBE NEWSWIRE) -- Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, will announce its financial results for the third quarter ended September 30, 2018 after the market close on Wednesday, November 7, 2018. The Company will host a conference call at 1:3…

Rubicon Project Awarded IAB UK Gold Standard Certification Amidst Record High ads.txt Adoption

Certification reinforces Rubicon Project’s longstanding commitment and investment in brand safety and transparency Certification reinforces Rubicon Project’s longstanding commitment and investment in brand safety and transparency

Record Video Growth for Rubicon Project in First Half of 2018 Driven by Private Marketplace Deals

Platform Achieves 70 Percent Year-Over-Year Increase in Video Ad Spend Platform Achieves 70 Percent Year-Over-Year Increase in Video Ad Spend

Supply Side Platform (SSP) Software 2018 Global Market Key Players –DoubleClick (Google), LiveRail, ONE by AOL, Rubicon Project, OpenX – Analysis and Forecast to 2025

WiseGuyRerports.com Presents “Global Supply Side Platform (SSP) Software Market Size, Status and Forecast 2018-2025” New Document to its Studies Database Posted via Industry Today. Follow us on Twitter @IndustryToday
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Rubicon Project Blogs

Shawna Hughes

As the Head of Global HR, Shawna leads the company’s efforts to attract, develop and retain the best talent.  Prior to her current role she led global People Operations to […] The post Shawna Hughes appeared first on Rubicon Project.

Jon Feldman

Jon is jointly responsible for the company’s legal affairs with Eve Filip; he has a particular focus on the company’s corporate affairs. Prior to joining Rubicon Project in 2013, Jon […] The post Jon Feldman appeared first on Rubicon Project.

Eve Filip

Eve is jointly responsible for the company’s legal affairs with Jon Feldman; she has a particular focus on the company’s commercial and privacy matters. Prior to joining Rubicon Project, Eve […] The post Eve Filip appeared first on Rubicon Project.

Rubicon Project Company Life and Culture

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