OverviewSuggest Edit

Rubicon Project is a technology company automating the buying and selling of advertising. The Company's platform features applications and services for digital advertising sellers, including websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, demand side platforms, or DSPs, and ad networks, to buy advertising inventory; and a marketplace over which such transactions are executed. Together, these features power and enhance a comprehensive, transparent, independent advertising marketplace that brings buyers and sellers together and facilitates intelligent decision-making and automated transaction execution for the advertising inventory.

TypePublic
Founded2007
HQLos Angeles, US
Websiterubiconproject.com
Employee Ratings3.4
Culture scoreC

Latest Updates

Employees (est.) (Dec 2019)444(+9%)
Job Openings7
Revenue (FY, 2019)$156.4 M(+26%)
Share Price (May 2020)$5.2 (-1%)

Key People/Management at Rubicon Project

Frank Addante

Frank Addante

CEO, Founder and Chief Product Architect
Greg Raifman

Greg Raifman

President
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Rubicon Project Office Locations

Rubicon Project has offices in Los Angeles, Boston, Bozeman, Chicago and in 11 other locations
Los Angeles, US (HQ)
12181 Bluff Creek Dr, Playa Vista
Boston, US
201 Washington St 40th Floor Suite 4020
Bozeman, US
1934 Stadium Dr Suite A
Chicago, US
111 W Illinois St
Miami Beach, US
407 Lincoln Rd #12c
New York, US
1250 Broadway 15th floor
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Rubicon Project Financials and Metrics

Rubicon Project Revenue

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Rubicon Project's revenue was reported to be $156.41 m in FY, 2019
USD

Revenue (Q1, 2020)

36.3m

Gross profit (Q1, 2020)

22.3m

Gross profit margin (Q1, 2020), %

61.4%

Net income (Q1, 2020)

(9.7m)

EBIT (Q1, 2020)

(10.7m)

Market capitalization (22-May-2020)

284.6m

Closing stock price (22-May-2020)

5.2

Cash (31-Mar-2020)

71.3m

EV

233.9m
Rubicon Project's current market capitalization is $284.6 m.
Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019

Revenue

278.2m155.5m124.7m156.4m

Revenue growth, %

12%(44%)(20%)

Cost of goods sold

73.2m56.8m60.0m57.4m

Gross profit

205.0m98.7m64.7m99.0m
Quarterly
USDQ1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q4, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020

Revenue

46.0m42.9m35.2m24.9m28.6m29.7m124.7m32.4m37.9m37.6m36.3m

Cost of goods sold

14.7m13.7m13.0m14.8m15.0m14.7m60.0m15.1m15.1m13.9m14.0m

Gross profit

31.3m29.2m22.2m10.1m13.6m15.0m64.7m17.3m22.8m23.8m22.3m

Gross profit Margin, %

68%68%63%41%47%51%52%53%60%63%61%
Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019

Cash

149.4m76.6m80.5m88.9m

Accounts Receivable

192.1m165.9m205.7m217.6m

Prepaid Expenses

9.5m9.6m6.9m6.6m

Current Assets

391.6m304.7m300.5m313.1m
Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019

Net Income

(18.1m)(154.8m)(61.8m)(25.5m)

Depreciation and Amortization

42.8m36.2m35.3m32.1m

Accounts Payable

(33.0m)(502.0k)26.6m16.3m

Cash From Operating Activities

60.1m21.5m(22.7m)32.0m
Quarterly
USDQ1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q4, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020

Net Income

(15.8m)(27.4m)(131.0m)(27.8m)(45.8m)(59.6m)(61.8m)(12.5m)(20.8m)(27.0m)(9.7m)

Depreciation and Amortization

10.1m19.0m27.2m8.7m17.6m26.4m35.3m8.6m16.8m24.8m7.5m

Accounts Payable

(54.8m)(44.6m)(50.0m)(23.2m)(15.3m)(14.4m)26.6m(49.5m)(27.6m)(34.0m)(64.2m)

Cash From Operating Activities

2.9m12.8m9.2m(9.8m)(21.1m)(22.6m)(22.7m)(3.5m)5.5m9.8m(5.2m)
USDY, 2020

EV/EBIT

-21.8 x

EV/CFO

-44.7 x

Financial Leverage

3.2 x
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Rubicon Project Operating Metrics

Q1, 2014Q2, 2014Q3, 2014Q4, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016FY, 2016Q1, 2017Q2, 2017Q3, 2017FY, 2017Q1, 2018Q2, 2018Q3, 2018FY, 2018

Take Rate

17.8%18.4%19.1%19.3%18.8%18.9%21.4%23.7%24.9%22.6%25.6%25.3%24.9%24.1%25%23.7%21%18.1%18.5%11.8%12.1%12.3%12.6%

Patents (US)

4 7 7 9

Patents Pending (Foreign)

2 2 2 2

Patents Pending (US)

7 9 8 6
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Rubicon Project Acquisitions / Subsidiaries

Company NameDateDeal Size
nToggleJuly 17, 2017$38.50 m
Chango IncApril 27, 2015$122 m
isocketNovember 17, 2014$25 m
Shiny AdsNovember 17, 2014$5 m
Mobsmith IncMay 23, 2012$10 m
Fox Audience Network (FAN)November 01, 2010
SiteScoutMay 25, 2010
Others OnlineSeptember 15, 2009
Project Daylight, LLC
Rubicon Project Bell, Inc.
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Rubicon Project Revenue Breakdown

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Rubicon Project revenue breakdown by geographic segment: 33.4% from International and 66.6% from US

Rubicon Project Online and Social Media Presence

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Rubicon Project Company Culture

  • Overall Culture

    C

    68/100

  • CEO Rating

    D-

    59/100

  • Compensation

    B

    76/100

  • Diversity

    D-

    49/100

Learn more on Comparably

Rubicon Project News and Updates

Rubicon Project and Telaria are merging to boost connected TV and take on Google and Facebook

Public ad tech companies Telaria and Rubicon Project are combining to bring an alternative to Google and Facebook.

Global Supply Side Platform (SSP) Software Market Prospective Growth, Opportunities, Top Key Players – DoubleClick (Google), LiveRail, ONE by AOL, Rubicon Project, OpenX, PubMatic, BrightRoll (Oath Inc.), AerServ, sovrn, Adform, AdJuggler, and Altitude

The recorded advancement patterns displayed by the worldwide market are contemplated in detail to show significant bits of knowledge for players hoping to gain by the open doors in the market. Posted via Industry Today. Follow us on Twitter @IndustryToday

Demand Side Platform (DSP) System 2018 Global Market Key Players - DoubleClick, Criteo Dynamic, MediaMath, Centro, Dataxu, Choozle, Adobe, Rocket Fuel, Rubicon Project, IgnitionOne Platform.....

Demand Side Platform (DSP) System – Global Market Growth, Opportunities, Analysis of Top Key Players and Forecast to 2025 Posted via Industry Today. Follow us on Twitter @IndustryToday

Rubicon Project to Present at Financial Conference

LOS ANGELES, Nov. 05, 2018 (GLOBE NEWSWIRE) -- Rubicon Project (NYSE:RUBI), the global exchange for advertising, today announced that David Day, Chief Financial Officer, will present at the Craig-Hallum Alpha Select Conference in New York on Thursday, November 15th at 10:40 am eastern time.

Rubicon Project to Announce Third Quarter 2018 Financial Results on November 7, 2018

LOS ANGELES, Oct. 02, 2018 (GLOBE NEWSWIRE) -- Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, will announce its financial results for the third quarter ended September 30, 2018 after the market close on Wednesday, November 7, 2018. The Company will host a conference call at 1:3…

Rubicon Project Awarded IAB UK Gold Standard Certification Amidst Record High ads.txt Adoption

Certification reinforces Rubicon Project’s longstanding commitment and investment in brand safety and transparency Certification reinforces Rubicon Project’s longstanding commitment and investment in brand safety and transparency
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Rubicon Project Blogs

Rubicon Project Frequently Asked Questions

  • When was Rubicon Project founded?

    Rubicon Project was founded in 2007.

  • Who are Rubicon Project key executives?

    Rubicon Project's key executives are Frank Addante and Greg Raifman.

  • How many employees does Rubicon Project have?

    Rubicon Project has 444 employees.

  • What is Rubicon Project revenue?

    Latest Rubicon Project annual revenue is $156.4 m.

  • What is Rubicon Project revenue per employee?

    Latest Rubicon Project revenue per employee is $352.3 k.

  • Who are Rubicon Project competitors?

    Competitors of Rubicon Project include Adform, Emarsys and Adbrain.

  • Where is Rubicon Project headquarters?

    Rubicon Project headquarters is located at 12181 Bluff Creek Dr, Playa Vista, Los Angeles.

  • Where are Rubicon Project offices?

    Rubicon Project has offices in Los Angeles, Boston, Bozeman, Chicago and in 11 other locations.

  • How many offices does Rubicon Project have?

    Rubicon Project has 16 offices.