Rocket Fuel

Rocket Fuel is a full Programmatic Marketing Platform designed to go beyond 1:1 marketing by learning to predict what marketing actions to take with a particular person in a particular moment of time. Our methodology, which leverages artificial intelligence (AI) and big data, is called Moment Scoring™, and it results in a much more efficient use of marketing dollars. Rocket Fuel offers brands and agencies managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. Rocket Fuel serves 96 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world’s leading CRM platforms, marketing platforms and systems integrators. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market. Recent Accolades: • E&Y Entrepreneur of the Year, 2014 • Deloitte Fast 500 for 2014 • #1 on Deloitte Fast 500 for 2013 • #4 on Forbes 2013 Most Promising Companies in America • Chief Executive Magazine Mid-Market Elite 100 for 2014 • AlwaysOn Global 250 for 2011, 2012, & 2013 • Silicon Valley Business Journal Fastest Growing Company for 2013 • Sequoia Awards Outstanding Business of the Year for 2013
Company growth
Redwood City, US
Size (employees)
954 (est)
Rocket Fuel was founded in 2008 and is headquartered in Redwood City, US

Key People at Rocket Fuel

JoAnn Covington

JoAnn Covington

VP, General Counsel, CPO
Eshwar Belani

Eshwar Belani

VP Products & Business Development
Shobhana Ahluwalia

Shobhana Ahluwalia

VP of Information Technology
Yasmine Decosterd

Yasmine Decosterd

VP, Client Services
Julie Clark

Julie Clark

VP Sales, East Region
Jim Chauncey-Kelly

Jim Chauncey-Kelly

Director, Global Talent Acquisition

Rocket Fuel Office Locations

Rocket Fuel has offices in Redwood City, New York, Chicago, San Francisco and in 3 other locations
Redwood City, US
New York, US
Chicago, US
San Francisco, US
Dallas, US
Redwood City, US
Troy, US
Los Angeles, US

Rocket Fuel Metrics

Rocket Fuel Summary

Market capitalization

$129 M

Closing share price

Rocket Fuel's current market capitalization is $129 M.

Rocket Fuel Financials

Rocket Fuel's revenue is $462 M in FY, 2015 which is a 12.97% increase from the previous period.
FY, 2015FY, 2014FY, 2013


$462 M$409 M$241 M

Revenue growth, %


Gross profit

$115 M

Operating income

$-202 M$-60.2 M$-14.7 M

Operating expense total

$130 M

Net Income

$-211 M$-64.3 M$-20.9 M

Operating cash flow

$-28.5 M$-6.82 M$99 M

Rocket Fuel Market Value History

Market Position – data management, Technology, artificial intelligence, saas, systems integrator, big data, programmatic, enterprise software

Rocket Fuel Online Presence

Rocket Fuel News

Rocket Fuel Company Life

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