Rocket Fuel

Rocket Fuel is a programmatic media-buying platform developing artificial intelligence to improve marketing ROI in digital media across web, mobile, video, and social channels. It combines the science of artificial intelligence with the scale of big data to improve the effectiveness of programmatic marketing. The platform can be used to achieve brand and direct-response objectives in diverse industries. Rocket Fuel currently offers a complete digital marketing hub that includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer's paid and owned channels and personalize every customer interaction.
Type
Subsidiary
Parent Company
Sizmek
HQ
Redwood City, US
Founded
2008
Rocket Fuel was founded in 2008 and is headquartered in Redwood City, US

Rocket Fuel Office Locations

Rocket Fuel has offices in Redwood City, New York, Chicago, San Francisco and in 3 other locations
Redwood City, US (HQ)
1900 Seaport Blvd
Troy, US
100 West Big Beaver Road
Redwood City, US
Marina Park Center, 350 Marine Parkway
Dallas, US
15950 N. Dallas Parkway
Los Angeles, US
11400 West Olympic Blvd
San Francisco, US
Pier 26

Rocket Fuel Data and Metrics

Rocket Fuel Financial Metrics

Rocket Fuel's revenue was reported to be $95.2 m in Q1, 2017
USDFY, 2013FY, 2014FY, 2015FY, 2016

Revenue

240.6 m408.6 m461.6 m456.3 m

Revenue growth, %

70%13%(1%)

Cost of goods sold

125.5 m

Gross profit

115.1 m

Gross profit Margin, %

48%

Operating expense total

129.8 m468.8 m663.3 m514 m

EBIT

(14.7 m)(60.2 m)(201.6 m)(57.7 m)

EBIT margin, %

(6%)(15%)(44%)(13%)

Interest expense

917 k3.1 m4.6 m4.5 m

Pre tax profit

(20.6 m)(68.6 m)(209.3 m)(64.6 m)

Income tax expense

(285 k)4.2 m(1.2 m)(1.1 m)

Net Income

(20.9 m)(64.3 m)(210.5 m)(65.7 m)
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017

Revenue

92.6 m102.1 m104.3 m120.1 m111.8 m104.7 m117 m109.7 m95.2 m

Cost of goods sold

46.9 m55 m

Gross profit

45.7 m47.1 m

Gross profit Margin, %

49%46%

Sales and marketing expense

33.8 m40.4 m42.9 m41.8 m41.7 m36.8 m36.2 m29.1 m25.9 m

R&D expense

8.4 m11.2 m11.3 m11.8 m11 m10.6 m9.4 m7.9 m7.3 m

General and administrative expense

12.1 m19.3 m17.6 m14.8 m12.3 m14.3 m12.8 m11.9 m10.7 m

Operating expense total

54.4 m70.9 m71.8 m68.3 m65 m61.8 m58.4 m48.9 m43.9 m

EBIT

(8.6 m)(23.8 m)(33 m)(23.7 m)(134.5 m)(19.5 m)(14.5 m)(9.1 m)(21.7 m)

EBIT margin, %

(9%)(23%)(32%)(20%)(120%)(19%)(12%)(8%)(23%)

Interest expense

(514 k)(1.2 m)1.3 m1 m1.1 m1.2 m1 m1.1 m1.1 m

Pre tax profit

(9.6 m)(27 m)(36.5 m)(24 m)(136.4 m)(20.5 m)(16.4 m)(10.6 m)(22.3 m)

Income tax expense

(181 k)4.1 m357 k372 k213 k230 k285 k171 k158 k

Net Income

(21 m)(43.8 m)(36.9 m)(61.3 m)(197.9 m)(20.8 m)(37.5 m)(48.2 m)(22.5 m)
USDFY, 2013FY, 2014FY, 2015FY, 2016

Cash

113.9 m107.1 m78.6 m84 m

Accounts Receivable

90.5 m135.4 m125 m125.8 m

Current Assets

210.7 m260.4 m209.4 m215.4 m

PP&E

25.8 m89.4 m82.8 m49.6 m

Goodwill

115.4 m

Total Assets

237.5 m539.3 m347.1 m302.7 m

Accounts Payable

39.9 m76.1 m71.3 m83 m

Current Liabilities

69.9 m161.1 m168.5 m198.9 m

Total Liabilities

215.6 m

Additional Paid-in Capital

187.6 m421.6 m453.3 m473.1 m

Retained Earnings

(44.5 m)(108.8 m)(319.3 m)(385 m)

Total Equity

143.2 m133.9 m87.2 m

Financial Leverage

1.7 x2.6 x3.5 x
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017

Cash

203.5 m111.6 m92.1 m81.1 m83.1 m67.4 m66.7 m78.7 m62.8 m

Accounts Receivable

93.9 m116.2 m112.7 m119.4 m110.7 m109.8 m114 m113.2 m113.8 m

Current Assets

318 m248.3 m217.4 m212.2 m200.6 m184.7 m187.7 m198.7 m186.5 m

PP&E

56.2 m78.2 m91.8 m86.7 m87.6 m75.7 m68.5 m65.4 m46.1 m

Goodwill

114.9 m115.4 m115.4 m

Total Assets

377.8 m519.1 m493.2 m479.1 m346.9 m311 m302.5 m305.9 m266.7 m

Accounts Payable

43 m65.3 m63.4 m63.3 m61.4 m60 m64.1 m64.1 m65.2 m

Current Liabilities

79.6 m148.5 m146.8 m149.9 m148.7 m166.9 m170.6 m181.2 m182.4 m

Additional Paid-in Capital

321.4 m410.9 m429.8 m439.5 m446.4 m458.6 m464 m468.9 m476.2 m

Retained Earnings

(65.5 m)(88.3 m)(145.6 m)(170.1 m)(306.7 m)(340.1 m)(356.8 m)(367.5 m)(407.5 m)

Total Equity

269.4 m139.7 m118.2 m106.6 m100.7 m67.9 m

Financial Leverage

1.8 x2.5 x2.6 x2.8 x3 x3.9 x
USDFY, 2013FY, 2014FY, 2015FY, 2016

Net Income

(20.9 m)(64.3 m)(210.5 m)(65.7 m)

Depreciation and Amortization

7.9 m23.7 m50.8 m49.1 m

Accounts Receivable

(44 m)(25 m)9.3 m(3.1 m)

Accounts Payable

21 m27 m(4 m)

Cash From Operating Activities

(6.1 m)(6.3 m)4.5 m20.8 m

Cash From Investing Activities

(19.9 m)(155.1 m)(23.6 m)(15.7 m)

Long-term Borrowings

(15.1 m)

Cash From Financing Activities

124.8 m154.9 m(9.4 m)894 k

Interest Paid

835 k2.8 m3.9 m3.9 m

Income Taxes Paid

492 k1 m1.3 m496 k
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017

Net Income

(21 m)(43.8 m)(36.9 m)(61.3 m)(197.9 m)(20.8 m)(37.5 m)(48.2 m)(22.5 m)

Depreciation and Amortization

6.9 m12.5 m11.9 m24 m38.1 m12.3 m25.1 m37.7 m12.5 m

Accounts Receivable

(3.2 m)(5.1 m)22.5 m15.4 m24.1 m14.1 m10.1 m9.9 m11.4 m

Accounts Payable

(248 k)13.9 m(14.8 m)(11.5 m)(13.6 m)(10.8 m)(7.8 m)

Cash From Operating Activities

(5.9 m)(2 m)(4.2 m)(7.1 m)2.4 m(2.8 m)2.4 m10.7 m(14.8 m)

Cash From Investing Activities

(24.9 m)(145.4 m)(8 m)(15.5 m)(19.7 m)(4.4 m)(8.6 m)(13 m)(3.7 m)

Long-term Borrowings

(11.1 m)(1.5 m)(3 m)(4.5 m)(24 m)(24 m)(24 m)

Cash From Financing Activities

120.5 m145.1 m(2.6 m)(3.4 m)(6.7 m)(4 m)(5.4 m)2.8 m(2.8 m)

Interest Paid

791 k1.6 m914 k1.9 m2.9 m1 m1.9 m2.9 m1 m

Income Taxes Paid

205 k195 k205 k454 k834 k351 k384 k449 k709 k

Rocket Fuel Median Salaries

Source: 99 public H-1B filings from Rocket Fuel

Traffic Overview of Rocket Fuel

Rocket Fuel Online and Social Media Presence

Rocket Fuel News and Updates

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Data management startup Rubrik confirms $180M round at a $1.3B valuation

 Rubrik, a startup that provides data backup and recovery services for enterprises across both cloud and on-premises environments, has closed a $180 million round of funding that values the company at $1.3 billion. The news confirms a report we ran earlier this week noting that the company was raisi…

Fundamental growth hacking for new ‘solopreneurs’

Successful digital marketing and website optimization = more business. Yes, it’s a fact and that’s great… But what about hacking your way to growth as a new entrepreneur working alone i.e. a ‘solopreneur’? The phenomenon has arrived and it’s here to stay. Many of us are now cutting the costly overhe…

Watching magnets morph liquid rocket fuel is hypnotically beautiful

This liquid rocket fuel becomes magnetised when near a magnetic field. So it dances and morphs when magnets are moved around it. It is called ferrofluid and it was invented by NASA's Steve Papell to be a rocket fuel that could work in zero gravity due to its magnetic qualiti…

Goldman Sachs says space-mining for platinum with asteroid-grabbing spacecraft is 'more realistic than perceived'

Goldman Sachs is bullish on space mining with "asteroid-grabbing spacecraft." In a 98-page note for clients seen by Business Insider, analyst Noah Poponak and his team argue that platinum mining in space is getting cheaper and easier, and the rewards are becoming greater as …
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Rocket Fuel Company Life and Culture

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