Rocket Fuel

Rocket Fuel is a programmatic media-buying platform developing artificial intelligence to improve marketing ROI in digital media across web, mobile, video, and social channels. It combines the science of artificial intelligence with the scale of big data to improve the effectiveness of programmatic marketing. The platform can be used to achieve brand and direct-response objectives in diverse industries. Rocket Fuel currently offers a complete digital marketing hub that includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer's paid and owned channels and personalize every customer interaction.
Company Growth (employees)
Redwood City, US
Size (employees)
858 (est)-10%
Rocket Fuel was founded in 2008 and is headquartered in Redwood City, US

Rocket Fuel Office Locations

Rocket Fuel has offices in Redwood City, New York, Chicago, San Francisco and in 3 other locations
Redwood City, US (HQ)
1900 Seaport Blvd
Troy, US
100 West Big Beaver Road
Redwood City, US
Marina Park Center, 350 Marine Parkway
Dallas, US
15950 N. Dallas Parkway
Los Angeles, US
11400 West Olympic Blvd
San Francisco, US
Pier 26
Chicago, US
401 North Michigan Avenue
New York, US
41 East 11th Street

Rocket Fuel Metrics

Rocket Fuel Financial Metrics

Revenue (2016)

$456.3 m

Revenue growth (2015-16), %


Net income (2016)

($65.7 m)

Market capitalization (28-Apr-2017)

$232.4 m

Closing share price (28-Apr-2017)


Cash (31-Dec-2016)

$84 m
Rocket Fuel's current market capitalization is $232.4 m.
Rocket Fuel's revenue was reported to be $456.3 m in 2016
FY, 2013FY, 2014FY, 2015Y, 2016


$240.6 m$408.6 m$461.6 m$456.3 m

Revenue growth, %


Cost of goods sold

$125.5 m

Gross profit

$115.1 m

Gross profit Margin, %


Operating expense total

$129.8 m$468.8 m$663.3 m$514 m


($14.7 m)($60.2 m)($201.6 m)($57.7 m)

EBIT margin, %


Interest expense

$917 k$3.1 m$4.6 m$4.5 m

Pre tax profit

($20.6 m)($68.6 m)($209.3 m)($64.6 m)

Income tax expense

($285 k)$4.2 m($1.2 m)($1.1 m)

Net Income

($20.9 m)($64.3 m)($210.5 m)($65.7 m)
FY, 2013FY, 2014FY, 2015FY, 2016


$113.9 m$107.1 m$78.6 m$84 m

Accounts Receivable

$90.5 m$135.4 m$125 m$125.8 m


Current Assets

$210.7 m$260.4 m$209.4 m$215.4 m


$25.8 m$89.4 m$82.8 m$49.6 m


$115.4 m

Total Assets

$237.5 m$539.3 m$347.1 m$302.7 m

Accounts Payable

$39.9 m$76.1 m$71.3 m$83 m

Current Liabilities

$69.9 m$161.1 m$168.5 m$198.9 m

Additional Paid-in Capital

$187.6 m$421.6 m$453.3 m$473.1 m

Retained Earnings

($44.5 m)($108.8 m)($319.3 m)($385 m)

Total Equity

$143.2 m$133.9 m$87.2 m

Financial Leverage

1.7 x2.6 x3.5 x
FY, 2013FY, 2014FY, 2015FY, 2016

Net Income

($20.9 m)($64.3 m)($210.5 m)($65.7 m)

Depreciation and Amortization

$7.9 m$23.7 m$50.8 m$49.1 m

Accounts Receivable

($44 m)($25 m)$9.3 m($3.1 m)


Accounts Payable

$21 m$27 m($4 m)

Cash From Operating Activities

($6.1 m)($6.3 m)$4.5 m$20.8 m

Cash From Investing Activities

($19.9 m)($155.1 m)($23.6 m)($15.7 m)

Long-term Borrowings

($15.1 m)

Cash From Financing Activities

$124.8 m$154.9 m($9.4 m)$894 k

Interest Paid

$835 k$2.8 m$3.9 m$3.9 m

Income Taxes Paid

$492 k$1 m$1.3 m$496 k

Rocket Fuel Market Value History

Rocket Fuel Median Salaries

Source: 99 public H-1B filings from Rocket Fuel

Rocket Fuel Online Presence

Rocket Fuel News

Rocket Fuel Company Life

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