Rocket Fuel

Rocket Fuel is a programmatic media-buying platform developing artificial intelligence to improve marketing ROI in digital media across web, mobile, video, and social channels. It combines the science of artificial intelligence with the scale of big data to improve the effectiveness of programmatic marketing. The platform can be used to achieve brand and direct-response objectives in diverse industries. Rocket Fuel currently offers a complete digital marketing hub that includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer's paid and owned channels and personalize every customer interaction.
Company Growth (employees)
Redwood City, US
Size (employees)
858 (est)-10%
Rocket Fuel was founded in 2008 and is headquartered in Redwood City, US

Rocket Fuel Office Locations

Rocket Fuel has offices in Redwood City, New York, Chicago, San Francisco and in 3 other locations
Redwood City, US (HQ)
1900 Seaport Blvd
Troy, US
100 West Big Beaver Road
Redwood City, US
Marina Park Center, 350 Marine Parkway
Dallas, US
15950 N. Dallas Parkway
Los Angeles, US
11400 West Olympic Blvd
San Francisco, US
Pier 26
Chicago, US
401 North Michigan Avenue
New York, US
41 East 11th Street

Rocket Fuel Data and Metrics

Rocket Fuel Financial Metrics

Rocket Fuel's revenue was reported to be $456.3 m in 2016

Revenue (Y, 2016)

456.3 m

Revenue growth (Y, 2015 - Y, 2016), %


Net income (Y, 2016)

(65.7 m)

EBIT (Y, 2016)

(57.7 m)

Market capitalization (23-Jun-2017)

131.4 m

Closing share price (23-Jun-2017)


Cash (31-Dec-2016)

84 m
Rocket Fuel's current market capitalization is $131.4 m.
USDFY, 2013FY, 2014FY, 2015Y, 2016


240.6 m408.6 m461.6 m456.3 m

Revenue growth, %


Cost of goods sold

125.5 m

Gross profit

115.1 m

Gross profit Margin, %


Operating expense total

129.8 m468.8 m663.3 m514 m


(14.7 m)(60.2 m)(201.6 m)(57.7 m)

EBIT margin, %


Interest expense

917 k3.1 m4.6 m4.5 m

Pre tax profit

(20.6 m)(68.6 m)(209.3 m)(64.6 m)

Income tax expense

(285 k)4.2 m(1.2 m)(1.1 m)

Net Income

(20.9 m)(64.3 m)(210.5 m)(65.7 m)
USDFY, 2013FY, 2014FY, 2015FY, 2016


113.9 m107.1 m78.6 m84 m

Accounts Receivable

90.5 m135.4 m125 m125.8 m

Current Assets

210.7 m260.4 m209.4 m215.4 m


25.8 m89.4 m82.8 m49.6 m


115.4 m

Total Assets

237.5 m539.3 m347.1 m302.7 m

Accounts Payable

39.9 m76.1 m71.3 m83 m

Current Liabilities

69.9 m161.1 m168.5 m198.9 m

Additional Paid-in Capital

187.6 m421.6 m453.3 m473.1 m

Retained Earnings

(44.5 m)(108.8 m)(319.3 m)(385 m)

Total Equity

143.2 m133.9 m87.2 m

Financial Leverage

1.7 x2.6 x3.5 x
USDFY, 2013FY, 2014FY, 2015FY, 2016

Net Income

(20.9 m)(64.3 m)(210.5 m)(65.7 m)

Depreciation and Amortization

7.9 m23.7 m50.8 m49.1 m

Accounts Receivable

(44 m)(25 m)9.3 m(3.1 m)

Accounts Payable

21 m27 m(4 m)

Cash From Operating Activities

(6.1 m)(6.3 m)4.5 m20.8 m

Cash From Investing Activities

(19.9 m)(155.1 m)(23.6 m)(15.7 m)

Long-term Borrowings

(15.1 m)

Cash From Financing Activities

124.8 m154.9 m(9.4 m)894 k

Interest Paid

835 k2.8 m3.9 m3.9 m

Income Taxes Paid

492 k1 m1.3 m496 k
Y, 2016

Financial Leverage

3.5 x

Rocket Fuel Market Value History

Rocket Fuel Median Salaries

Source: 99 public H-1B filings from Rocket Fuel

Rocket Fuel Online and Social Media Presence

Rocket Fuel News and Updates

Rocket Fuel Company Life and Culture

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