Rocket Fuel

Rocket Fuel is a programmatic media-buying platform developing artificial intelligence to improve marketing ROI in digital media across web, mobile, video, and social channels. It combines the science of artificial intelligence with the scale of big data to improve the effectiveness of programmatic marketing. The platform can be used to achieve brand and direct-response objectives in diverse industries. Rocket Fuel currently offers a complete digital marketing hub that includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer's paid and owned channels and personalize every customer interaction.
Type
Subsidiary
Parent Company
Sizmek
HQ
Redwood City, US
Founded
2008
Rocket Fuel was founded in 2008 and is headquartered in Redwood City, US

Rocket Fuel Office Locations

Rocket Fuel has offices in Redwood City, New York, Chicago, San Francisco and in 3 other locations
Chicago, US
401 North Michigan Avenue
Dallas, US
15950 N. Dallas Parkway
Los Angeles, US
11400 West Olympic Blvd
New York, US
41 East 11th Street
Redwood City, US
Marina Park Center, 350 Marine Parkway
San Francisco, US
Pier 26
Show all (8)

Rocket Fuel Financials and Metrics

Summary Metrics

Founding Date

2008

Total Funding

$76.6 m

Investors

In total, Rocket Fuel had raised $76.6 m. Rocket Fuel is a subsidiary of Sizmek

Rocket Fuel Financials

Rocket Fuel's revenue was reported to be $456.3 m in FY, 2016
USDFY, 2013FY, 2014FY, 2015FY, 2016

Revenue

240.6 m408.6 m461.6 m456.3 m

Revenue growth, %

70%13%(1%)

Cost of goods sold

125.5 m

Gross profit

115.1 m
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017

Revenue

62.5 m74.4 m92.6 m102.1 m104.3 m120.1 m111.8 m104.7 m117 m109.7 m95.2 m90.7 m

Cost of goods sold

31.9 m37.5 m46.9 m55 m

Gross profit

30.6 m36.9 m45.7 m47.1 m

Gross profit Margin, %

49%50%49%46%
USDFY, 2013FY, 2014FY, 2015FY, 2016

Cash

113.9 m107.1 m78.6 m84 m

Accounts Receivable

90.5 m135.4 m125 m125.8 m

Current Assets

210.7 m260.4 m209.4 m215.4 m

PP&E

25.8 m89.4 m82.8 m49.6 m
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017

Cash

125.3 m218.2 m203.5 m111.6 m92.1 m81.1 m83.1 m67.4 m66.7 m78.7 m62.8 m62.4 m

Accounts Receivable

68 m83.3 m93.9 m116.2 m112.7 m119.4 m110.7 m109.8 m114 m113.2 m113.8 m107.3 m

Current Assets

195.8 m311.2 m318 m248.3 m217.4 m212.2 m200.6 m184.7 m187.7 m198.7 m186.5 m178.5 m

PP&E

20.9 m37.3 m56.2 m78.2 m91.8 m86.7 m87.6 m75.7 m68.5 m65.4 m46.1 m42.4 m
USDFY, 2013FY, 2014FY, 2015FY, 2016

Net Income

(20.9 m)(64.3 m)(210.5 m)(65.7 m)

Depreciation and Amortization

7.9 m23.7 m50.8 m49.1 m

Accounts Receivable

(44 m)(25 m)9.3 m(3.1 m)

Accounts Payable

21 m27 m(4 m)
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017

Net Income

(6.9 m)(11.2 m)(21 m)(43.8 m)(36.9 m)(61.3 m)(197.9 m)(20.8 m)(37.5 m)(48.2 m)(22.5 m)(40.7 m)

Depreciation and Amortization

2.9 m6.9 m12.5 m11.9 m24 m38.1 m12.3 m25.1 m37.7 m12.5 m23.4 m

Accounts Receivable

7.2 m(3.2 m)(5.1 m)22.5 m15.4 m24.1 m14.1 m10.1 m9.9 m11.4 m17.5 m

Accounts Payable

(5 m)(248 k)13.9 m(14.8 m)(11.5 m)(13.6 m)(10.8 m)(7.8 m)
Show all financial metrics

Rocket Fuel Median Salaries

Source: 99 public H-1B filings from Rocket Fuel

Rocket Fuel's Web-traffic and Trends

Rocket Fuel Online and Social Media Presence

Rocket Fuel News and Updates

Ad tech company Rocket Fuel sold for a fraction of its peak $2 billion valuation, and it marks the end of an era

When a company that pulled in over $450 million in revenue in 2016 and over $95 million during the first quarter of this year suddenly sells for just $125.5 million, it raises eyebrows. That's what happened on Tuesday when the ad tech company Rocket Fuel was acquired by rival Sizmek. The deal appear…

Rocket Fuel Company Life and Culture

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