Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers. Media publishers use Rhiza to arm their salespeople with better tools for selling premium advertising. Marketers use Rhiza to optimize hyper-targeted media buys and track campaign effectiveness. Rhiza's flagship product, Rhiza for Media, is being used by a rapidly growing list of major media customers, including Comcast, Univision, Cox Media and Experian. Rhiza for Media’s product suite helps ad salespeople and researchers in cable, broadcast, digital and mobile advertising by allowing them to quickly and easily create advertiser-specific data- driven sales presentations that can be presented in a browser or in Powerpoint. Rhiza supports marketers at national brands by bringing all of their research assets into a single analytics platform, enabling them to focus their research on finding new customers and optimizing campaigns. Strong opportunities exist for expansion of existing tools to help with audience engagement, customer analytics, salesforce effectiveness and predictive analytics. Rhiza’s target customers are major media companies and national brands, who together fuel the $157b of annual advertising spending in the U.S. The product is sold on an enterprise scale with a SaaS delivery model, based on annual subscriptions.
Type
Private
HQ
Pittsburgh, US
Founded
2008
Employees
30 (est)+4%
Rhiza was founded in 2008 and is headquartered in Pittsburgh, US

Key People at Rhiza

Mike Stubler

Mike Stubler

Director
Michael Higgins

Michael Higgins

CTO
Joshua Knauer

Joshua Knauer

President & CEO
Peter Lucas

Peter Lucas

Director

Rhiza Locations

Pittsburgh, US

Rhiza Metrics

Rhiza Summary

Founding Date

2008

Total Funding

$6 M

Latest funding size

$1.5 M

Time since last funding

about 1 year

Investors

Rhiza's latest funding round of $1.5 M was in December 2015. In total, Rhiza has raised $6 M.
23% of current employees of Rhiza are female and 77% are male.

Rhiza News

Rhiza Company Life

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