ResponseTap has been a pioneer in call tracking technology since 2008 in Europe and North America, heralding many industry firsts – including integration into Google Adwords and Google Analytics.- and continues to lead the way today. ResponseTap Call-based Marketing Automation takes call tracking to another level and amplifies the depth and breadth of data across the end-to-end customer journey creating relevance and insight at every click. The addition of the telephone call to your online metrics lets you see the whole journey, adding back valuable sales attribution to your digital spend. Ultimately, giving your customers a happier brand experience by using insight to guide how you react and respond to their behaviour and needs. Over 1,600 brands use ResponseTap with customers including Aviva, Hiscox, TUI, Wickes and WhatCar? Through our analysis of over a million calls per month, we’ve helped some of our clients to: - Increase online revenue by 30% - Save 42% of marketing spend by reducing ineffective advertising - Reduce PPC cost per lead by 80% - Increase sales only calls by 120% Careers - what we’re looking for: We are looking for ambitious, forward thinking individuals with a passion for ground-breaking analytics and use of data. We want people who think outside the box to meet that will be a variety of challenges, who are excited about a challenging the status quo in data-lead marketing, and want to make their mark in the world of voice and online analytics. Get in touch to find out more about opportunities at ResponseTap
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London, GB
Size (employees)
82 (est)-1%
ResponseTap was founded in 2008 and is headquartered in London, GB
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Key People/Management at ResponseTap

Ross Fobian

Ross Fobian

Founder + CEO
Richard Hamnett

Richard Hamnett

Founder + CTO

ResponseTap Office Locations

ResponseTap has offices in London, Atlanta and Salford
London, GB (HQ)
25 Sackville Street Mayfair
Salford, GB
Furness House Furness Quay Salford Quays Manchester
Atlanta, US
1850 Atlanta Plaza 950 East Paces Ferry Rd NE
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ResponseTap Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$10.7 m

Latest funding size

$1.30 m

Time since last funding

2 years ago


ResponseTap's latest funding round in February 2016 was reported to be $1.3 m. In total, ResponseTap has raised $10.7 m
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ResponseTap Financials

ResponseTap's revenue was reported to be £5.97 m in FY, 2017

Revenue (FY, 2017)

6 m

Gross profit (FY, 2017)

5 m

Gross profit margin (FY, 2017), %


Net income (FY, 2017)

(555.8 k)

EBITDA (FY, 2017)

(808 k)

EBIT (FY, 2017)

(967.3 k)

Cash (30-Jun-2017)

298.6 k
GBPFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017


2.5 m3.8 m4.5 m5.3 m6 m

Revenue growth, %


Cost of goods sold

565.6 k819.2 k912.6 k981.6 k1 m

Gross profit

2 m3 m3.6 m4.3 m5 m
GBPFY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017


28.9 k23.6 k34.6 k1.4 m223.4 k2.8 m904.3 k1.1 m298.6 k

Accounts Receivable

48.2 k98.4 k212.6 k377.2 k263.2 k501.7 k505.4 k781.3 k988.2 k

Current Assets

77 k122 k247.2 k1.8 m732.4 k3.6 m1.8 m2.3 m1.8 m


38.6 k32.3 k64.3 k180.3 k243.8 k221.4 k252.4 k478.1 k421.5 k
GBPFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income

(1.1 m)(1.4 m)(2 m)(561.8 k)(555.8 k)

Income Taxes Paid

459.2 k551.5 k
GBPY, 2017


79.5 k

Financial Leverage

-10.7 x
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ResponseTap Online and Social Media Presence

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ResponseTap News and Updates

AI, biometrics and the cloud – investing in the contact centres of the future

Contact centres are looking to emerging technologies to improve customer engagement.

Salford software firm accelerates growth plans with multi-million pound funding

Business to business Software as a Service (SaaS) firm ResponseTap Ltd will be embarking on a further stage of growth after securing a £3.5 million funding package from Clydesdale and Yorkshire Bank’s Growth Finance team. Posted via Industry Today. Follow us on Twitter @IndustryToday

Marketing tech firm expands with New York office

Further growth is on the cards for Manchester-headquartered ResponseTap, following the relocation of co-founder and CEO Ross Fobian to the United States. Posted via Industry Today. Follow us on Twitter @IndustryToday

Adventure retailer Cotswold Outdoor boosts marketing tech investment

Adventure clothing retailer Cotswold Outdoor has invested in new marketing technology to support its upcoming growth trajectory. Posted via Industry Today. Follow us on Twitter @IndustryToday

Marketing tech firm appoints new Head of Development

International marketing technology specialist ResponseTap has appointed a new Head of Development as the company gears up for further expansion. Posted via Industry Today. Follow us on Twitter @IndustryToday
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