ResponseTap

ResponseTap has been a pioneer in call tracking technology since 2008 in Europe and North America, heralding many industry firsts – including integration into Google Adwords and Google Analytics.- and continues to lead the way today. ResponseTap Call-based Marketing Automation takes call tracking to another level and amplifies the depth and breadth of data across the end-to-end customer journey creating relevance and insight at every click. The addition of the telephone call to your online metrics lets you see the whole journey, adding back valuable sales attribution to your digital spend. Ultimately, giving your customers a happier brand experience by using insight to guide how you react and respond to their behaviour and needs. Over 1,600 brands use ResponseTap with customers including Aviva, Hiscox, TUI, Wickes and WhatCar? Through our analysis of over a million calls per month, we’ve helped some of our clients to: - Increase online revenue by 30% - Save 42% of marketing spend by reducing ineffective advertising - Reduce PPC cost per lead by 80% - Increase sales only calls by 120% Careers - what we’re looking for: We are looking for ambitious, forward thinking individuals with a passion for ground-breaking analytics and use of data. We want people who think outside the box to meet that will be a variety of challenges, who are excited about a challenging the status quo in data-lead marketing, and want to make their mark in the world of voice and online analytics. Get in touch to find out more about opportunities at ResponseTap www.responsetap.com/careers
Type
Private
Founded
2008
Employees
75 (est)+3%
ResponseTap was founded in 2008

Key People at ResponseTap

Richard Hamnett

Richard Hamnett

Founder + CTO
Ross Fobian

Ross Fobian

Founder + CEO

ResponseTap Locations

Salford, GB
London, GB
Atlanta, US

ResponseTap Metrics

ResponseTap Summary

Founding Date

2008

Total Funding

$10.7 M

Latest funding size

$1.3 M

Time since last funding

10 months

Investors

ResponseTap's latest funding round of $1.3 M was in February 2016. In total, ResponseTap has raised $10.7 M.

ResponseTap Financials

ResponseTap's revenue was £4.53 M in FY, 2015 which is 20.26% increase from the previous period.
FY, 2013FY, 2014FY, 2015

Revenue

£2.53 M£3.77 M£4.53 M

Revenue growth, %

48.7%20.3%

Cost of sales

£566 K£819 K£913 K

Gross profit

£1.97 M£2.95 M£3.62 M

Gross profit Margin, %

77.7%78.3%79.9%

Operating expense total

£2.98 M£4.31 M£6.1 M
8% of current employees of ResponseTap are female and 92% are male.

ResponseTap Online Presence

ResponseTap Company Life

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