ResponseTap

ResponseTap has been a pioneer in call tracking technology since 2008 in Europe and North America, heralding many industry firsts – including integration into Google Adwords and Google Analytics.- and continues to lead the way today. ResponseTap Call-based Marketing Automation takes call tracking to another level and amplifies the depth and breadth of data across the end-to-end customer journey creating relevance and insight at every click. The addition of the telephone call to your online metrics lets you see the whole journey, adding back valuable sales attribution to your digital spend. Ultimately, giving your customers a happier brand experience by using insight to guide how you react and respond to their behaviour and needs. Over 1,600 brands use ResponseTap with customers including Aviva, Hiscox, TUI, Wickes and WhatCar? Through our analysis of over a million calls per month, we’ve helped some of our clients to: - Increase online revenue by 30% - Save 42% of marketing spend by reducing ineffective advertising - Reduce PPC cost per lead by 80% - Increase sales only calls by 120% Careers - what we’re looking for: We are looking for ambitious, forward thinking individuals with a passion for ground-breaking analytics and use of data. We want people who think outside the box to meet that will be a variety of challenges, who are excited about a challenging the status quo in data-lead marketing, and want to make their mark in the world of voice and online analytics. Get in touch to find out more about opportunities at ResponseTap www.responsetap.com/careers
Company Growth (employees)
Type
Private
HQ
London, GB
Founded
2008
Size (employees)
75 (est)-5%
ResponseTap was founded in 2008 and is headquartered in London, GB

Key People at ResponseTap

Ross Fobian

Ross Fobian

Founder + CEO
Richard Hamnett

Richard Hamnett

Founder + CTO

ResponseTap Office Locations

ResponseTap has offices in London, Atlanta and Salford
London, GB (HQ)
25 Sackville Street Mayfair
Salford, GB
Furness House Furness Quay Salford Quays Manchester
Atlanta, US
1850 Atlanta Plaza 950 East Paces Ferry Rd Ne

ResponseTap Data and Metrics

Summary Metrics

Founding Date

2008

Total Funding

$10.7 m

Latest funding size

$1.3 m

Time since last funding

over 1 year

Investors

ResponseTap's latest funding round in February 2016 was reported to be $1.3 m. In total, ResponseTap has raised $10.7 m

ResponseTap Financial Metrics

ResponseTap's revenue was reported to be £5.3 m in FY, 2016 which is a 17% increase from the previous period.
GBP

Revenue (FY, 2016)

5.3 m

Revenue growth (FY, 2015 - FY, 2016), %

17%

Gross profit (FY, 2016)

4.3 m

Gross profit margin (FY, 2016), %

82%

Net income (FY, 2016)

(517.8 k)

Cash (30-Jun-2016)

1.1 m
GBPFY, 2013FY, 2014FY, 2015FY, 2016

Revenue

2.5 m3.8 m4.5 m5.3 m

Revenue growth, %

49%20%17%

Cost of goods sold

565.6 k819.2 k912.6 k981.6 k

Gross profit

2 m3 m3.6 m4.3 m

Gross profit Margin, %

78%78%80%82%

Operating expense total

3 m4.3 m6.1 m5.3 m

Pre tax profit

(1.4 m)(2.5 m)(1.1 m)

Net Income

(1.4 m)(2 m)(517.8 k)
GBPFY, 2014FY, 2015FY, 2016

Cash

2.8 m904.3 k1.1 m

Accounts Receivable

501.7 k505.4 k781.3 k

Current Assets

3.6 m1.8 m2.3 m

PP&E

221.4 k252.4 k478.1 k

Total Assets

3.8 m2 m2.8 m

Accounts Payable

224.2 k370.9 k235.6 k

Current Liabilities

637.5 k967.5 k1.3 m

Total Liabilities

668.3 k983.6 k2.4 m

Retained Earnings

(1.4 m)(2 m)(517.8 k)

Total Equity

3.1 m1.1 m337.8 k

Financial Leverage

1.2 x1.9 x8.2 x
GBPFY, 2015FY, 2016

Income Taxes Paid

459.2 k551.5 k
GBPY, 2016

Revenue/Employee

84.3 k

Financial Leverage

8.2 x

ResponseTap Online and Social Media Presence

ResponseTap Company Life and Culture

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