OverviewSuggest Edit

ResponseTap has been a pioneer in call tracking technology since 2008 in Europe and North America, heralding many industry firsts – including integration into Google Adwords and Google Analytics.- and continues to lead the way today. ResponseTap Call-based Marketing Automation takes call tracking to another level and amplifies the depth and breadth of data across the end-to-end customer journey creating relevance and insight at every click. The addition of the telephone call to your online metrics lets you see the whole journey, adding back valuable sales attribution to your digital spend. Ultimately, giving your customers a happier brand experience by using insight to guide how you react and respond to their behaviour and needs. Over 1,600 brands use ResponseTap with customers including Aviva, Hiscox, TUI, Wickes and WhatCar? Through our analysis of over a million calls per month, we’ve helped some of our clients to: - Increase online revenue by 30% - Save 42% of marketing spend by reducing ineffective advertising - Reduce PPC cost per lead by 80% - Increase sales only calls by 120% Careers - what we’re looking for: We are looking for ambitious, forward thinking individuals with a passion for ground-breaking analytics and use of data. We want people who think outside the box to meet that will be a variety of challenges, who are excited about a challenging the status quo in data-lead marketing, and want to make their mark in the world of voice and online analytics. Get in touch to find out more about opportunities at ResponseTap www.responsetap.com/careers
TypePrivate
Founded2008
HQSalford, GB
Websiteresponsetap.com
Employee Ratings3.8

Latest Updates

Employees (est.) (May 2021)66(-2%)
Revenue (FY, 2018)£6.5 M(+9%)
Cybersecurity ratingAMore

Key People/Management at ResponseTap

Ross Fobian

Ross Fobian

Founder + CEO
Richard Hamnett

Richard Hamnett

Founder + CTO
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ResponseTap Office Locations

ResponseTap has offices in Salford, Atlanta and New York
Salford, GB (HQ)
7th floor, 8 Exchange Quay
Atlanta, GA, US
Atlanta Plaza, 950 East Paces Ferry Rd NE #800
New York, NY, US
79 Madison Ave 14th floor
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ResponseTap Financials and Metrics

Summary Metrics

Founding Date

2008

ResponseTap total Funding

$10.7 m

ResponseTap latest funding size

$1.3 m

Time since last funding

5 years ago

ResponseTap investors

ResponseTap's latest funding round in February 2016 was reported to be $1.3 m. In total, ResponseTap has raised $10.7 m
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ResponseTap Revenue

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ResponseTap's revenue was reported to be £6.46 m in FY, 2018 which is a 8.3% increase from the previous period.
GBP

Revenue (FY, 2018)

6.5m

Revenue growth (FY, 2017 - FY, 2018), %

8.3%

Gross profit (FY, 2018)

5.5m

Gross profit margin (FY, 2018), %

85%

Net income (FY, 2018)

(908.6k)

EBITDA (FY, 2018)

(1.3m)

EBIT (FY, 2018)

(1.4m)

Cash (30-Jun-2018)

176.3k
GBPFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Revenue

2.5m3.8m4.5m5.3m6.0m6.5m

Revenue growth, %

49%20%17%12%8%

Cost of goods sold

565.6k819.2k912.6k981.6k1.0m967.1k

Gross profit

2.0m3.0m3.6m4.3m5.0m5.5m
GBPFY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash

28.9k23.6k34.6k1.4m223.4k2.8m904.3k1.1m298.6k176.3k

Accounts Receivable

48.2k98.4k212.6k377.2k263.2k501.7k505.4k781.3k988.2k1.0m

Current Assets

77.0k122.0k247.2k1.8m732.4k3.6m1.8m2.3m1.8m1.7m

PP&E

38.6k32.3k64.3k180.3k243.8k221.4k252.4k478.1k421.5k337.3k
GBPFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Net Income

(1.1m)(1.4m)(2.0m)(561.8k)(555.8k)(908.6k)

Income Taxes Paid

459.2k551.5k
GBPFY, 2009

Financial Leverage

8.6 x
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ResponseTap Cybersecurity Score

Cybersecurity ratingPremium dataset

A

90/100

SecurityScorecard logo

ResponseTap Online and Social Media Presence

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ResponseTap News and Updates

AI, biometrics and the cloud – investing in the contact centres of the future

Contact centres are looking to emerging technologies to improve customer engagement.

Salford software firm accelerates growth plans with multi-million pound funding

Business to business Software as a Service (SaaS) firm ResponseTap Ltd will be embarking on a further stage of growth after securing a £3.5 million funding package from Clydesdale and Yorkshire Bank’s Growth Finance team. Posted via Industry Today. Follow us on Twitter @IndustryToday

Marketing tech firm expands with New York office

Further growth is on the cards for Manchester-headquartered ResponseTap, following the relocation of co-founder and CEO Ross Fobian to the United States. Posted via Industry Today. Follow us on Twitter @IndustryToday

Adventure retailer Cotswold Outdoor boosts marketing tech investment

Adventure clothing retailer Cotswold Outdoor has invested in new marketing technology to support its upcoming growth trajectory. Posted via Industry Today. Follow us on Twitter @IndustryToday

Marketing tech firm appoints new Head of Development

International marketing technology specialist ResponseTap has appointed a new Head of Development as the company gears up for further expansion. Posted via Industry Today. Follow us on Twitter @IndustryToday

ResponseTap Blogs

Floodlight your phone calls, with ResponseTap’s Search Ads 360 integration

Search Ads 360 allows marketers to manage multiple search marketing campaigns across different engines and channels. Using machine learning, the platform can automate bid adjustments for users. But its success ultimately depends on the quality of the data it receives about which keywords are driving…

What Does Cookie-Less Tracking Actually Mean?

Cookie-less tracking. It’s being touted as a workaround to data protection laws and the privacy settings of browsers. In reality, it’s just an alternative method of storing data (known as local storage) that doesn’t rely on cookies. But that changes nothing in terms of GDPR. It doesn’t matter that c…

ResponseTap Now Integrates With Facebook And Instagram

ResponseTap has launched a new integration with Facebook’s Conversions API. This means that our users are now able to report on all ‘events’, including phone calls, within Facebook Ads Manager. Until now, Facebook Ads Manager didn’t register calls that occurred as a result of your Facebook and Insta…

Want To Optimise Your Marketing Spend? Start By Plugging Gaps In Your Analytics

Budgets can be tight at the best of times. But these days, the leash has shortened. Times are tougher than many of us can remember. Money, manpower and consumer spending are in short supply. Chances are, your business is being forced to maximise every resource it can – and you have to do more with […

The Customer Journey is Changing – Prepare For More Calls

When was the last time you had confidence in the impulse purchase? The colourful messaging, the deals and discounts just a click away… it was all designed to provoke spontaneous desire. But the onset of COVID-19 has made this drug less potent. Spending habits are either limited by what people can bu…

How does speech analytics work?

You’ve set up your call tracking software, but can you work out who wants to buy and who is simply making an enquiry? With speech analytics, it’s possible to work out customer intent. Want to know how? ResponseTap’s Content Marketing Manager, Matt McGillicuddy, sat down with Chris Rogers, Product Ow…
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ResponseTap Frequently Asked Questions

  • When was ResponseTap founded?

    ResponseTap was founded in 2008.

  • Who are ResponseTap key executives?

    ResponseTap's key executives are Ross Fobian and Richard Hamnett.

  • How many employees does ResponseTap have?

    ResponseTap has 66 employees.

  • What is ResponseTap revenue?

    Latest ResponseTap annual revenue is £6.5 m.

  • What is ResponseTap revenue per employee?

    Latest ResponseTap revenue per employee is £97.9 k.

  • Who are ResponseTap competitors?

    Competitors of ResponseTap include Horizon-automation, Fairmount Automation and Romaric.

  • Where is ResponseTap headquarters?

    ResponseTap headquarters is located at 7th floor, 8 Exchange Quay, Salford.

  • Where are ResponseTap offices?

    ResponseTap has offices in Salford, Atlanta and New York.

  • How many offices does ResponseTap have?

    ResponseTap has 3 offices.