ReachLocal provides online marketing solutions for small and medium-sized enterprises. It offers search engine advertising, search engine optimization, web presence and content marketing, retargeting, display advertising, and in app mobile advertising services. The company’s product ReachEdge is lead conversion software that helps local businesses convert leads into customers and gain a deeper understanding of their online marketing ROI.
Parent Company
Woodland Hills, US
ReachLocal was founded in 2004 and is headquartered in Woodland Hills, US

Key People at ReachLocal

Sharon Rowlands

Sharon Rowlands

Ross Landsbaum

Ross Landsbaum

Kris Barton

Kris Barton

Chief Product Officer

ReachLocal Office Locations

ReachLocal has offices in Woodland Hills and Plano
Plano, US (HQ)
6111 West Plano Parkway Suite 1000
Woodland Hills, US (HQ)
21700 Oxnard Street Suite 1600

ReachLocal Data and Metrics

ReachLocal Summary

In total, ReachLocal had raised $102.3 m. ReachLocal is a subsidiary of Gannett

ReachLocal Financial Metrics

ReachLocal's revenue was reported to be $382.6 m in FY, 2015 which is a 19% decrease from the previous period.
USDFY, 2013FY, 2014FY, 2015


514.1 m474.9 m382.6 m

Revenue growth, %


Cost of goods sold

256.5 m252.7 m213.4 m

Gross profit

257.6 m222.2 m169.2 m

Gross profit Margin, %



6.2 m(46.1 m)(60.9 m)

EBIT margin, %


Pre tax profit

6.8 m(45.2 m)(61.1 m)

Net Income

(2.5 m)(45 m)(61.5 m)
USDFY, 2013FY, 2014FY, 2015


79.7 m43.7 m


9.6 m8.3 m

Current Assets

103.4 m62.1 m33.8 m


12.9 m19.6 m13.6 m


42.1 m48.2 m20.1 m

Total Assets

186 m173.1 m122.2 m

Accounts Payable

37 m44.9 m33.6 m

Current Liabilities

103.7 m106.8 m94.4 m

Additional Paid-in Capital

111.9 m132.1 m140.4 m

Retained Earnings

(29.6 m)(74.6 m)(136.1 m)

Total Equity

(2 m)

Financial Leverage

-61.5 x
USDFY, 2013FY, 2014FY, 2015

Net Income

(2.5 m)(45 m)(61.5 m)

Depreciation and Amortization

15.1 m17.4 m19.7 m

Accounts Receivable

(6.3 m)(460 k)703 k


701 k(1.1 m)

Accounts Payable

8 m9.1 m(9.2 m)

Cash From Operating Activities

26.7 m(2.3 m)(20.1 m)

Cash From Investing Activities

(24.8 m)(35.3 m)(13.8 m)

Cash From Financing Activities

(11.1 m)6.1 m12.9 m

Income Taxes Paid

3.5 m

ReachLocal Operating Metrics

May, 2017

Active Customers

14.32 k

ReachLocal Median Salaries

Source: 13 public H-1B filings from ReachLocal

Traffic Overview of ReachLocal

ReachLocal Online and Social Media Presence

ReachLocal Company Life and Culture

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