ReachLocal

ReachLocal helps businesses across the globe acquire, manage, and retain local customers. Through a combination of powerful proprietary technology and online marketing experts, ReachLocal offers a variety of services that help local businesses increase online awareness, build their brand, get more leads, and drive conversions.

ReachLocal helps local businesses:
- Get leads from Web and mobile searches through paid search engine advertising.
- Get leads organically from search engines and top local directories through Web marketing.
- Increase organic search rank; increase online word of mouth, social shares, and engagements; build fans and followers; get premium local listings; and monitor online reputation through Web marketing.
- Increase awareness with local consumers through retargeting an display advertising.
- Drive conversions through live chat, banner ad design, and video production services.

Company Growth (employees)
Type
Public
HQ
Woodland Hills, US
Founded
2004
Size (employees)
1,300 (est)
ReachLocal was founded in 2004 and is headquartered in Woodland Hills, US

Key People at ReachLocal

Sharon Rowlands

Sharon Rowlands

CEO
Ross Landsbaum

Ross Landsbaum

CFO
Kris Barton

Kris Barton

Chief Product Officer

ReachLocal Office Locations

ReachLocal has offices in Woodland Hills, Plano
Plano, US (HQ)
6111 West Plano Parkway Suite 1000
Woodland Hills, US (HQ)
21700 Oxnard Street Suite 1600

ReachLocal Metrics

ReachLocal Financial Metrics

Revenue (2015)

$382.6 m

Revenue growth (2014-15), %

(19%)

Gross profit

$169.2 m

Gross profit margin (2015), %

44%

Net income (2015)

($61.5 m)
ReachLocal's revenue was reported to be $382.6 m in FY, 2015 which is a 19.4% decrease from the previous period.
FY, 2013FY, 2014FY, 2015

Revenue

$514.1 m$474.9 m$382.6 m

Revenue growth, %

(8%)(19%)

Cost of goods sold

$256.5 m$252.7 m$213.4 m

Gross profit

$257.6 m$222.2 m$169.2 m

Gross profit Margin, %

50%47%44%

Operating expense total

$251.5 m$268.3 m$230.1 m

EBIT

$6.2 m($46.1 m)($60.9 m)

EBIT margin, %

1%(10%)(16%)

Interest expense

($2.8 m)

Pre tax profit

$6.8 m($45.2 m)($61.1 m)

Income tax expense

$3.7 m$484 k$369 k

Net Income

($2.5 m)($45 m)($61.5 m)
FY, 2013FY, 2014FY, 2015

Cash

$79.7 m$43.7 m

Accounts Receivable

Inventories

$9.6 m$8.3 m

Current Assets

$103.4 m$62.1 m$33.8 m

PP&E

$12.9 m$19.6 m$13.6 m

Goodwill

$42.1 m$48.2 m$20.1 m

Total Assets

$186 m$173.1 m$122.2 m

Accounts Payable

$37 m$44.9 m$33.6 m

Current Liabilities

$103.7 m$106.8 m$94.4 m

Additional Paid-in Capital

$111.9 m$132.1 m$140.4 m

Retained Earnings

($29.6 m)($74.6 m)($136.1 m)

Total Equity

($2 m)

Financial Leverage

-61.5 x
FY, 2013FY, 2014FY, 2015

Net Income

($2.5 m)($45 m)($61.5 m)

Depreciation and Amortization

$15.1 m$17.4 m$19.7 m

Accounts Receivable

($6.3 m)($460 k)$703 k

Inventories

$701 k($1.1 m)

Accounts Payable

$8 m$9.1 m($9.2 m)

Cash From Operating Activities

$26.7 m($2.3 m)($20.1 m)

Cash From Investing Activities

($24.8 m)($35.3 m)($13.8 m)

Cash From Financing Activities

($11.1 m)$6.1 m$12.9 m

Interest Paid

Income Taxes Paid

$3.5 m

ReachLocal Median Salaries

Source: 13 public H-1B filings from ReachLocal

ReachLocal Online Presence

ReachLocal Company Life

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