PrimePay Competitors and Similar CompaniesClear all

Ascender's competitors and similar companies include Paychex, Paylocity, Gusto and SurePayroll.

	Ascender Ascender HCM is a company that develops integrated HR and payroll software solutions.	Paychex Paychex is a provider of integrated human capital management solutions.	Paylocity Paylocity is a technology company that specializes in cloud-based human capital and payroll management.	Gusto Gusto (formerly known as ZenPayroll) is a company that develops cloud-based payroll, employee benefits, and HR management software.	SurePayroll SurePayroll is a company providing online payroll services.
Founding Date	Founding Date 2019	Founding Date 1971	Founding Date 1997	Founding Date 2012	Founding Date 2000
Type	Type Subsidiary	Type Public	Type Public	Type Private	Type Subsidiary
Tags	Tags Technology cloud platforms(PaaS)hrtech outsourcing payments	Tags Business Products & Services human capital outsourcing recruiting	Tags Technology enterprise software hrtech scheduling	Tags Technology cloud enterprise software hrtech workforce management	Tags Technology accounting automation enterprise software payments platform tax
Locations	Locations Mascot, AU HQ Bentley, AU Brisbane, AU Dulwich, AU Southbank, AU Shanghai, CN Tokyo, JP see more	Locations Rochester, US HQ Lillerød, DK Vejle, DK Berlin, DE Dresden, DE Hamburg, DE Rostock, DE see more	Locations Chicago, US HQ Lake Mary, US Louisville, US Meridian, US New York, US Oakland, US Rochester, US see more	Locations San Francisco, US HQ Denver, US New York, US	Locations Glenview, US HQ St. Petersburg, US
Employees	Employees 2591% decrease	Employees 16,5001% decrease	Employees 6,10015% increase	Employees 3,5532% increase	Employees 304
Valuation ($)	Valuation ($) N/A	Valuation ($) 46.9 b	Valuation ($) 9.8 b	Valuation ($) 3.8 b	Valuation ($) N/A
Financial
Revenue (est.)	Revenue (est.) N/A	Revenue (est.) $5.6b (FY, 2025)	Revenue (est.) $1.6b (FY, 2025)	Revenue (est.) $500m (FY, 2023)	Revenue (est.) N/A
Cost of goods	Cost of goods N/A	Cost of goods $1.5b (FY, 2025)	Cost of goods $498.2m (FY, 2025)	Cost of goods N/A	Cost of goods N/A
Gross profit	Gross profit N/A	Gross profit $4b (FY, 2025)	Gross profit $1.1b (FY, 2025)	Gross profit N/A	Gross profit N/A
Net income	Net income N/A	Net income $1.7b (FY, 2025)	Net income $227.1m (FY, 2025)	Net income N/A	Net income N/A
Operating ⚠
Countries	Countries 8 (Mar, 2021)	Countries N/A	Countries N/A	Countries 120 (Feb, 2024)	Countries N/A
Enterprise Customers	Enterprise Customers N/A	Enterprise Customers 740 k (FY, 2023)	Enterprise Customers 36.2 k (FY, 2023)	Enterprise Customers 300 k (Feb, 2024)	Enterprise Customers N/A
Funding
Total funding raised	Total funding raised N/A	Total funding raised N/A	Total funding raised $ 10m	Total funding raised $ 746.1m	Total funding raised $ 8m