Priceline gives travelers the inside track to travel deals and discounts. With their exclusive deal search technology, the Company aims to deliver more ways to save on airline tickets, hotel rooms, rental cars, vacation packages and cruises than anyone else.
Norwalk, US
Size (employees)
18,500 (est)+3%
Priceline was founded in 1998 and is headquartered in Norwalk, US
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Key People/Management at Priceline

Glenn D.  Fogel

Glenn D. Fogel

Chief Executive Officer
Koby Avital

Koby Avital

Chief Technology Officer
Todd Provino

Todd Provino

Senior Vice President, Customer Care
Mark Koehler

Mark Koehler

Senior Vice President, Hotels
Brigit Zimmerman

Brigit Zimmerman

Senior Vice President, Air and Vacation Packages
Daniel  J. Finnegan

Daniel J. Finnegan

Chief Financial Officer and Chief Accounting Officer
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Priceline Office Locations

Priceline has an office in Norwalk
Norwalk, US (HQ)
800 Connecticut Avenue
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Priceline Financials and Metrics

Priceline Financials

Priceline's revenue was reported to be $12.68 b in FY, 2017

Revenue (FY, 2017)

12.7 b

Gross profit (FY, 2017)

12.4 b

Gross profit margin (FY, 2017), %


Net income (FY, 2017)

2.3 b

EBIT (FY, 2017)

4.5 b

Market capitalization (26-Feb-2018)

95.2 b

Cash (31-Dec-2017)

2.5 b


101.5 b
Priceline's current market capitalization is $95.2 b.
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017


6.8 b8.4 b9.2 b10.7 b12.7 b

Revenue growth, %


Cost of goods sold

1.1 b857.8 m632.2 m428.3 m250.5 m

Gross profit

5.7 b7.6 b8.6 b10.3 b12.4 b
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017


1.3 b3.1 b1.5 b2.1 b2.5 b


107.1 m178.1 m258.8 m241.4 m

Current Assets

7.5 b5.3 b3.6 b5.4 b9 b


135.1 m199 m274.8 m347 m480.1 m
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income

1.9 b2.4 b2.6 b2.1 b2.3 b

Depreciation and Amortization

309.1 m187.2 m


(6.9 m)(48.9 m)(81.6 m)5.5 m

Cash From Operating Activities

2.3 b2.9 b3.1 b3.9 b4.7 b
USDY, 2017


22.4 x


21.8 x


694.9 k

Financial Leverage

2.3 x
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Priceline Operating Metrics

Y, 2013Y, 2014Y, 2015Q1, 2016Q2, 2016Sep, 2016Q3, 2016Y, 2016Q1, 2017Q2, 2017Q3, 2017

Airline Tickets

7 m7.80 m7.70 m1.80 m2 m1.90 m7.30 m1.80 m1.80 m1.70 m


96 k

Gross Bookings

$39.17 b$50.30 b$55.53 b$16.65 b$17.86 b$18.46 b$68.09 b

Room Nights

270.50 m346 m432.30 m136.50 m140.70 m150 m556.60 m173.90 m170.20 m177.50 m
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Priceline Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
momondo July 26, 2017$550 m
OpenTable (550)June 13, 2014$2.60 b
KAYAK November 08, 2012$1.80 b
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Priceline News and Updates

Priceline Group rebrands as Booking Holdings

Priceline Group rebrands as Booking Holdings

Trivago Forecasts Slower Growth and ‘Difficult’ Quarters in 2018

It seems that Priceline Group's recent pullback from advertising on Expedia-backed Trivago may be a new normal. In a brutal move, pulled almost entirely out of Trivago's search listings in Germany and Italy in December. -Sean O'Neill

Tourism Australia’s Super Bowl Ad Launches Its Largest U.S. Marketing Campaign to Date

A genius marketing move or a waste of money that's more flashy than effective? That's the debate that many destination marketers are likely having as they wonder if Tourism Australia's ad will be a huge win or a major interception. -Dan Peltier

Priceline Group CEO Expects Mobile Payments to Catch On Like They Have in China

It's no surprise that Priceline's CEO expects mobile use for everything in travel to increase. The question is what the online travel company plans to do about it. -Hannah Sampson

Priceline Group’s Diss of Trivago and 8 Other Digital Trends This Week

This week in digital news, we dug into why Priceline is pulling back on its Trivago spending. Then we looked back at Skift Global Forum for some perspective on online travel agency growth. -Sarah Enelow

Inside Priceline Group’s Diss of Trivago — The Backstory

What do a debate over landing pages, the acquisition of Momondo, a shift into hotel software services, and regulators forcing changes in online travel agency contracts have in common? Each of those seemingly unrelated things may have pushed Priceline to toggle back its spending on Trivago. -Sean O'N…
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