Pretty Little Thing Revenue

Pretty Little Thing revenue was £374.45 m in FY, 2019

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Summary - Funding Rounds

Founding Date

2012
Pretty Little Thing is a subsidiary of Boohoo

Pretty Little Thing Revenue Breakdown

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Pretty Little Thing revenue breakdown by geographic segment: 7.3% from USA, 79.4% from UK, 6.8% from Rest of Europe and 6.6% from Rest of World

Pretty Little Thing Income Statement

Annual

GBPFY, 2016FY, 2017FY, 2018FY, 2019

Revenue

21.8m47.7m181.3m374.4m

Revenue growth, %

118%

Cost of goods sold

9.8m20.7m81.2m162.7m

Gross profit

12.1m27.1m100.1m211.8m

Gross profit Margin, %

55%57%55%57%

Sales and marketing expense

4.8m10.0m

General and administrative expense

8.5m13.7m

Operating expense total

13.3m23.7m

Depreciation and amortization

134.0k174.0k381.0k1.2m

EBITDA

(1.1m)3.5m

EBITDA margin, %

(5%)7%

EBIT

(1.3m)3.3m16.1m35.1m

EBIT margin, %

(6%)7%9%9%

Interest expense

Interest income

29.0k259.0k

Pre tax profit

(1.3m)3.3m16.1m35.3m

Income tax expense

27.0k3.4m6.9m

Net Income

(1.3m)3.3m12.8m28.4m

Pretty Little Thing Balance Sheet

Annual

GBPFY, 2013FY, 2015FY, 2016FY, 2017FY, 2018FY, 2019

Cash

121.6k608.7k3.3m5.0m35.5m66.9m

Accounts Receivable

39.9k504.1k28.0k946.0k3.0m5.8m

Prepaid Expenses

316.0k546.0k

Inventories

180.1k1.4m2.1m5.2m11.7m30.0m

Current Assets

341.6k2.5m5.7m11.7m51.4m108.7m

PP&E

71.7k394.4k528.0k683.0k1.4m6.0m

Total Assets

2.9m6.5m12.5m52.9m115.6m

Accounts Payable

1.6m5.4m4.1m5.5m10.6m11.3m

Short-term debt

5.7m21.0k

Current Liabilities

1.6m5.4m10.2m12.9m39.3m71.7m

Long-term debt

Non-Current Liabilities

27.0k

Total Debt

5.7m21.0k

Total Liabilities

5.4m10.2m12.9m39.3m71.7m

Common Stock

100.0100.0

Retained Earnings

(1.2m)(2.5m)(3.7m)(441.0k)13.6m43.9m

Total Equity

(1.2m)(2.5m)(3.7m)(441.0k)13.6m43.9m

Financial Leverage

-1.2 x-1.7 x-28.3 x3.9 x2.6 x

Pretty Little Thing Operating Metrics

FY, 2017

Active Customers

1.30 m

Countries

100