Pinrose is a luxury fragrance brand based in San Francisco, CA. In 2014, Erika Shumate and Christine Luby founded the company with the vision to make high quality fragrance a playful, effortless, everyday experience for the modern millennial. They are on a mission to pull the fragrance industry out of the dark ages by leveraging technology to help customers shop and by creating a brand that celebrates accessible luxury through "quirky elegance”.
Pinrose uses synesthesia to personalize the buying experience for each customer. Shumate and Luby created a quiz that asks a series of color, shape, and sound preference questions. At the end, the quiz generates a customized scent "prescription". Over 100,000 people have taken this quiz and contributed to the recommendation algorithm.