Pinrose is a luxury fragrance brand based in San Francisco, CA. In 2014, Erika Shumate and Christine Luby founded the company with the vision to make high quality fragrance a playful, effortless, everyday experience for the modern millennial. They are on a mission to pull the fragrance industry out of the dark ages by leveraging technology to help customers shop and by creating a brand that celebrates accessible luxury through "quirky elegance”. Pinrose uses synesthesia to personalize the buying experience for each customer. Shumate and Luby created a quiz that asks a series of color, shape, and sound preference questions. At the end, the quiz generates a customized scent "prescription". Over 100,000 people have taken this quiz and contributed to the recommendation algorithm.
Company Growth (employees)
San Francisco, US
Size (employees)
25 (est)+5%
Pinrose was founded in 2013 and is headquartered in San Francisco, US

Pinrose Office Locations

Pinrose has an office in San Francisco
San Francisco, US (HQ)
2501 Bryant St
Show all (1)

Pinrose Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$3.9 m

Latest funding size

$2.1 m

Time since last funding

about 2 years
Pinrose's latest funding round in November 2015 was reported to be $2.1 m. In total, Pinrose has raised $3.9 m

Pinrose's Web-traffic and Trends

Pinrose Online and Social Media Presence

Pinrose Company Life and Culture

You may also be interested in