Pinrose is a luxury fragrance brand based in San Francisco, CA. In 2014, Erika Shumate and Christine Luby founded the company with the vision to make high quality fragrance a playful, effortless, everyday experience for the modern millennial. They are on a mission to pull the fragrance industry out of the dark ages by leveraging technology to help customers shop and by creating a brand that celebrates accessible luxury through "quirky elegance”. Pinrose uses synesthesia to personalize the buying experience for each customer. Shumate and Luby created a quiz that asks a series of color, shape, and sound preference questions. At the end, the quiz generates a customized scent "prescription". Over 100,000 people have taken this quiz and contributed to the recommendation algorithm.
HQSan Francisco, US
Size (employees)23 (est)-8%
Pinrose was founded in 2013 and is headquartered in San Francisco, US
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Pinrose Office Locations

Pinrose has an office in San Francisco
San Francisco, US (HQ)
2501 Bryant St
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Pinrose Financials and Metrics

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Founding Date


Pinrose total Funding

$3.9 m

Pinrose latest funding size

$2.10 m

Time since last funding

3 years ago
Pinrose's latest funding round in November 2015 was reported to be $2.1 m. In total, Pinrose has raised $3.9 m
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Pinrose Online and Social Media Presence

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Pinrose News and Updates

What's Behind the Most Playful Company in the Luxury Fragrance Market? Erika Shumate, Co-founder of Pinrose Fills Us In

Erika Shumate tells us how she turned her lifelong fascination with scents into a successful fragrance company with playfulness at its core.
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Pinrose Company Life and Culture

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