Picwell is an early-stage healthcare startup developing technology to help consumers navigate the complexities of choice in health insurance.

The lack of consumer-friendly recommendations in health insurance leads to poor decision making, which translates into higher personal expense, lower satisfaction and billions of dollars of waste in the healthcare system. By using predictive analytics and machine learning, our SaaS platform delivers to consumers, for the first time, truly personalized and objective recommendations on insurance plans, tailored to their individual needs and preferences for protection and cost.
Philadelphia, US
21 (est)-4%

Key People at Picwell

Ani Vemprala

Ani Vemprala

Jay Silverstein

Jay Silverstein


Picwell Locations

Philadelphia, US
Washington, US

Picwell Metrics

Picwell Summary

Founding Date


Total Funding

$7.05 M

Latest funding size

$3.03 M

Time since last funding

10 months


Osage University Partners, MassMutual Ventures, BlueCross BlueShield Venture Partners, Sandbox Advantage Fund

Picwell Company Life