Picwell is an early-stage healthcare startup developing technology to help consumers navigate the complexities of choice in health insurance.

The lack of consumer-friendly recommendations in health insurance leads to poor decision making, which translates into higher personal expense, lower satisfaction and billions of dollars of waste in the healthcare system. By using predictive analytics and machine learning, our SaaS platform delivers to consumers, for the first time, truly personalized and objective recommendations on insurance plans, tailored to their individual needs and preferences for protection and cost.
Philadelphia, US
Size (employees)
26 (est)-3%
Picwell was founded in 2012 and is headquartered in Philadelphia, US
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Key People/Management at Picwell

Jay Silverstein

Jay Silverstein

Ani Vemprala

Ani Vemprala


Picwell Office Locations

Picwell has offices in Philadelphia and Washington
Philadelphia, US (HQ)
2200 Arch St
Washington, US
1875 Connecticut Ave NW
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Picwell Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$7 m

Latest funding size

$3.03 m

Time since last funding

2 years ago


Picwell's latest funding round in December 2015 was reported to be $3 m. In total, Picwell has raised $7 m
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