Personali is an incentives personalization platform for online retailers that increases revenue while protecting profit margins. Unlike flat discounts which offer every shopper the same incentive, Personali enables shoppers to pay a variety of prices and money value benefits within limits and rules controlled by the retailer. Using segmentation and machine learning approach based on psychology and behavioral economics, the platform personalizes prices to shoppers and user groups within a real-time engagement. The company is backed by Norwest Venture Partners, Cedar Fund, Gemini Venture Partners and angel investors. Personali is headquartered in New York with offices in London and Tel-Aviv.

Employee Rating

HQNew York, US
Size (employees)48 (est)+5%
Personali was founded in 2011 and is headquartered in New York, US
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Key People/Management at Personali

Dan Baruchi

Dan Baruchi

Noa Weinstein

Noa Weinstein

VP Finance
Mali Cohen Denzinger

Mali Cohen Denzinger

VP Marketing
Alessandro Mayer

Alessandro Mayer

VP Customer Success
Asaf Hartuv

Asaf Hartuv

VP Product
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Personali Office Locations

Personali has an office in New York
New York, (HQ)
205 E 42nd St
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Personali Financials and Metrics

Summary Metrics

Founding Date


Personali total Funding

$15.2 m

Personali latest funding size

$12 m

Time since last funding

4 years ago
Personali's latest funding round in June 2015 was reported to be $12 m. In total, Personali has raised $15.2 m
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Personali News and Updates

Balfour Brings Innovation and Personalization to Backpacks Just in Time for Back to School

DALLAS, Aug. 16, 2018 /PRNewswire/ -- Balfour®, digital retailer and premier provider of school achievement products, has teamed up with top brands Timbuk2® and OGIO® to offer a new line of stylish backpacks that can be personalized with customizable and removable patches. In a market...

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Personali Company Life and Culture

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Personali Frequently Asked Questions

  • When was Personali founded?

    Personali was founded in 2011.

  • Who are Personali key executives?

    Personali's key executives are Dan Baruchi, Noa Weinstein and Mali Cohen Denzinger.

  • How many employees does Personali have?

    Personali has 48 employees.

  • Who are Personali competitors?

    Competitors of Personali include 24Seven Commerce, Contalog and Clear Returns.

  • Where is Personali headquarters?

    Personali headquarters is located at 205 E 42nd St, New York.

  • Where are Personali offices?

    Personali has an office in New York.

  • How many offices does Personali have?

    Personali has 1 office.