Personali is an incentives personalization platform for online retailers that increases revenue while protecting profit margins. Unlike flat discounts which offer every shopper the same incentive, Personali enables shoppers to pay a variety of prices and money value benefits within limits and rules controlled by the retailer. Using segmentation and machine learning approach based on psychology and behavioral economics, the platform personalizes prices to shoppers and user groups within a real-time engagement. The company is backed by Norwest Venture Partners, Cedar Fund, Gemini Venture Partners and angel investors. Personali is headquartered in New York with offices in London and Tel-Aviv.
Company growth
New York, US
Size (employees)
39 (est)
Personali was founded in 2011 and is headquartered in New York, US

Personali Office Locations

Personali has office in New York
New York, US

Personali Metrics

Personali Summary

Founding Date


Total Funding

$15.2 M

Latest funding size

$12 M

Time since last funding

over 1 year


We estimate that Personali's latest funding round in June 2015 was $12 M. In total, Personali has raised $15.2 M

Personali News

Personali Company Life