Personali is an incentives personalization platform for online retailers that increases revenue while protecting profit margins. Unlike flat discounts which offer every shopper the same incentive, Personali enables shoppers to pay a variety of prices and money value benefits within limits and rules controlled by the retailer. Using segmentation and machine learning approach based on psychology and behavioral economics, the platform personalizes prices to shoppers and user groups within a real-time engagement. The company is backed by Norwest Venture Partners, Cedar Fund, Gemini Venture Partners and angel investors. Personali is headquartered in New York with offices in London and Tel-Aviv.
Company Growth (employees)
New York, US
Size (employees)
45 (est)
Personali was founded in 2011 and is headquartered in New York, US

Personali Office Locations

Personali has an office in New York
New York, US (HQ)
205 E 42nd St

Personali Data and Metrics

Summary Metrics

Founding Date


Total Funding

$15.2 m

Latest funding size

$12 m

Time since last funding

about 2 years


Personali's latest funding round in June 2015 was reported to be $12 m. In total, Personali has raised $15.2 m

Traffic Overview of Personali

Personali News and Updates

HelloAva launches a chatbot for personalized skin care recommendations

 Can a chatbot replace a dermatologist’s recommendation for skin care products? That’s the idea behind HelloAva, a startup launching today at TechCrunch Disrupt NY, which aims to walk people through a series of questions to determine their skin type, then make recommendations as to which products to…

Cybersecurity expert Richard Clarke talks about the “sentinel personalities” who will save us all

 Richard Clarke has been watching the world for decades. The cybersecurity czar for the Bush and Clinton administrations, Clarke has been thinking and writing about threats – real-world and cyber – for years, culminating in his latest book, Warnings, a forthcoming title co-written with R.P. Eddy. Wa…

Bloomreach unveils its AI-powered DXP to deliver personalization at scale

Personalization is still high on the marketer’s wish-list as brands aim to increase engagement, conversion, and relevance. Today, at its Connect NYC customer summit, Bloomreach — the personalized digital experiences company — has announced what the company claims is the market’s first open and intel…

VentureBeat’s personalized news bot is now available on Messenger

VentureBeat today announced that its personalized news bot is now available on Facebook Messenger. What sets the VB Messenger bot apart from other news bots are its built-in learning and intelligence. The VB bot observes readers’ behavior and continuously updates their profiles based on their intere…

How Olay uses deep learning to personalize skin care

GUEST: The beauty and skincare world is oversaturated, especially if you include all the affordable convenience store brands. If you’re a shopper with a budget, you are likely mixing different products and blindly guessing which combinations will work — like a chemist without a periodic table. AI te…

Monetate launches its machine learning-powered personalization engine

Machine learning and AI are popping up everywhere in marketing right now. If there’s a high-waste, menial task to be done — or something you can’t do more than a few times before it becomes impossible to manage — there’s probably a way to get it done without the need for human involvement. And today…
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Personali Company Life and Culture

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