Personali is an incentives personalization platform for online retailers that increases revenue while protecting profit margins. Unlike flat discounts which offer every shopper the same incentive, Personali enables shoppers to pay a variety of prices and money value benefits within limits and rules controlled by the retailer. Using segmentation and machine learning approach based on psychology and behavioral economics, the platform personalizes prices to shoppers and user groups within a real-time engagement. The company is backed by Norwest Venture Partners, Cedar Fund, Gemini Venture Partners and angel investors. Personali is headquartered in New York with offices in London and Tel-Aviv.
Parent CompanyNamogoo
HQNew York, NY, US
Cybersecurity ratingBMore
Personali was founded in 2011 and is headquartered in New York, NY, US
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Key People/Management at Personali

Ohad Greenshpan

Ohad Greenshpan

Co-Founder & CTO
Dror Raskin

Dror Raskin

Chief Financial Officer
Liz Ritzcovan

Liz Ritzcovan

Chief Revenue Officer
Einat Etzioni

Einat Etzioni

Chief Marketing Officer
Keren Halperin

Keren Halperin

Chief People Officer
Alon Rozenberg

Alon Rozenberg

SVP Customer Success
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Personali Office Locations

Personali has an office in New York
New York, NY, US (HQ)
The City University Of, 205 E 42nd St
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Personali Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$15.2 m
In total, Personali had raised $15.2 m. Personali is a subsidiary of Namogoo

Personali Cybersecurity Score

Cybersecurity ratingPremium dataset



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Personali Online and Social Media Presence

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Personali News and Updates

Customer journey hijacking prevention tool Namogoo acquires Personali for its behavioural analytics

Namogoo, the Israel-based company that has developed a solution for e-commerce and other online enterprises to prevent “customer journey hijacking,” has acquired behavioural analytics company Personali. Terms of the deal remain undisclosed, although we understand the Personali is joining Namogoo . D…

Balfour Brings Innovation and Personalization to Backpacks Just in Time for Back to School

DALLAS, Aug. 16, 2018 /PRNewswire/ -- Balfour®, digital retailer and premier provider of school achievement products, has teamed up with top brands Timbuk2® and OGIO® to offer a new line of stylish backpacks that can be personalized with customizable and removable patches. In a market...

What Does Your Handwriting Say About Your Personality?

What kind of person are you? View Entire Post ›

Everyone's Personality Matches One Of The "Chill" Disney Princesses — Who Are You?

Are you the Nap Queen? View Entire Post ›

Personali Blogs

Predictive Segmentation

October 7, 2018 Predictive Segmentation Data Science > Web Analytics > Predictive Segmentation Predictive segmentation is the ability to programmatically identify and generate significant visitor segments which are first of all fully compliant with current regulations such as the General D…

Predictive Targeting

October 7, 2018 Predictive Targeting Data Science > Web Analytics > Predictive Targeting Predictive Targeting Delivering the right user experience to the right user at the right time, in full compliance with laws and regulations, for example the General Data Protection Regulation (GDPR), i…

Personali Frequently Asked Questions

  • When was Personali founded?

    Personali was founded in 2011.

  • Who are Personali key executives?

    Personali's key executives are Ohad Greenshpan, Dror Raskin and Liz Ritzcovan.

  • How many employees does Personali have?

    Personali has 21 employees.

  • Who are Personali competitors?

    Competitors of Personali include Linx, Store Power and CommerceIQ.

  • Where is Personali headquarters?

    Personali headquarters is located at The City University Of, 205 E 42nd St, New York.

  • Where are Personali offices?

    Personali has an office in New York.

  • How many offices does Personali have?

    Personali has 1 office.