Personali

Personali is an incentives personalization platform for online retailers that increases revenue while protecting profit margins. Unlike flat discounts which offer every shopper the same incentive, Personali enables shoppers to pay a variety of prices and money value benefits within limits and rules controlled by the retailer. Using segmentation and machine learning approach based on psychology and behavioral economics, the platform personalizes prices to shoppers and user groups within a real-time engagement. The company is backed by Norwest Venture Partners, Cedar Fund, Gemini Venture Partners and angel investors. Personali is headquartered in New York with offices in London and Tel-Aviv.
Type
Private
HQ
New York, US
Founded
2011
Employees
34 (est)-2%
Personali was founded in 2011 and is headquartered in New York, US

Personali Locations

New York, US

Personali Metrics

Personali Summary

Founding Date

2011

Total Funding

$15.2 M

Latest funding size

$12 M

Time since last funding

over 1 year

Investors

Personali's latest funding round of $12 M was in June 2015. In total, Personali has raised $15.2 M.

Personali Company Life