Perform Group is a global sports media company, based in the United Kingdom, operating across a range of digital platforms.HistoryPerform Group was created in September 2007 through the merger of two businesses: Premium TV Limited, a provider of web and mobile solutions to the sports sector, and the Inform Group, a digital sports rights agency. The businesses were rebranded “PERFORM” in January 2008 under the leadership of current Chief Executive Officer Simon Denyer, and former joint CEO Oliver Slipper.In February 2011, the Group completed the acquisition of Goal.comSports data companies RunningBall and Opta Sports were also acquired by Perform in 2011 and 2013 respectively.In 2013, Perform Group combined its US businesses with Sporting News to form Sporting News Media, in which it took a 65% stake. Sporting News' former owner American City Business Journals retained 35%.Perform Group was de-listed from the London Stock Exchange in November 2014 when Access Industries increase its stake in the company from 42.5% to 77%.OperationsPerform Group is a holding company of a group of digital media enterprises. Its operating division includes content distribution, subscription, advertising and sponsorship, and technology and production.In December 2014 Perform announced a ten-year media agreement worth over half a billion dollars with the Women's Tennis Association (WTA) – with the extended partnership representing the largest live media rights and production venture in the history of the WTA and in women’s sports as a whole. The deal also saw the creation of WTA Media, a joint venture between the tour and Perform that will deliver all content worldwide. The deal aimed to increase exposure of women’s tennis over the duration of the contract, hoping to more than double the Tour’s current $21 million into US$50 million a year.