We start by helping you FIND the right people. Real people. Not the noise you're used to seeing. And we really understand influence. We find more and better key influencers. How? We’ve created really cool math capable of figuring out who is truly influencing any given topic – not just who has the most followers!
Once you’ve found the right group of people, we help you understand who they are and what makes them tick. It’s like you’ve tuned into your very own, perfectly targeted audience segments. We call these “channels.” Armed with these deep insights into your custom “channels,” we empower you to engage.
All of this is accomplished through PATHAR’s powerful software solution, Dunami. Dunami uses advanced proprietary mathematics to analyze social media networks “topic by topic” to accurately identify groups of people and organize them into channels. PATHAR’s analytics go far beyond the typical follower, friend, and retweet rates commonly used in social media monitoring to deliver channel-specific influence scoring.
If you need to truly understand how social media is affecting your organization – and how to leverage this powerful information – PATHAR has the solution!