Operative Media

Operative Media Inc. is an advertising business management company. Our core purpose is to allow the media and advertising industries to run increasingly complex businesses with simplicity. Operative’s next generation, SaaS based platform and technology-enabled services help media industry leaders and their partners balance operational efficiency with innovation to reduce transaction costs and boost advertising revenue. Launched in October 2010, the Operative.One platform brings together the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. More than 200 industry leaders rely on Operative to manage more than $6 billion in global ad revenue annually, including The Wall Street Journal, MSN, OMD, NBC Universal and National Public Media.

On 1 December, 2016 the company was acquired by SinTecMedia for $200 million.

New York, US
Operative Media was founded in 2000 and is headquartered in New York, US

Key People at Operative Media

Lorne Brown

Lorne Brown

CEO and Founder
Eli Curi

Eli Curi

SVP, Corporate Development
John Briar

John Briar

Chief Service Officer

Operative Media Office Locations

Operative Media has offices in New York, London, São Paulo and Bengaluru
New York, US (HQ)
6 E 32nd St
Bengaluru, IN
Operative India Pvt Ltd Zed Afifa – No 90 , Jyothi Nivas College Road, 5th Block
São Paulo, BR
Condomínio Edifício Palácio 5 A. Avenida 726 Av. Paulista
London, GB
49 Southwark St

Operative Media Data and Metrics

Operative Media Summary

Founding Date


Total Funding

$14.5 m


In total, Operative Media had raised $14.5 m

Operative Media Online and Social Media Presence

Operative Media News and Updates

Operative Media Company Life and Culture

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