Operative Media

Operative Media Inc. is an advertising business management company. Our core purpose is to allow the media and advertising industries to run increasingly complex businesses with simplicity. Operative’s next generation, SaaS based platform and technology-enabled services help media industry leaders and their partners balance operational efficiency with innovation to reduce transaction costs and boost advertising revenue. Launched in October 2010, the Operative.One platform brings together the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. More than 200 industry leaders rely on Operative to manage more than $6 billion in global ad revenue annually, including The Wall Street Journal, MSN, OMD, NBC Universal and National Public Media.

On 1 December, 2016 the company was acquired by SinTecMedia for $200 million.

Type
Subsidiary
HQ
New York, US
Founded
2000
Employees
331 (est)
Operative Media was founded in 2000 and is headquartered in New York, US

Key People at Operative Media

Jason Witt

Jason Witt

Chief Revenue Officer
David Villano

David Villano

Chief Technology Officer
Eli Curi

Eli Curi

SVP, Corporate Development
Lorne Brown

Lorne Brown

CEO and Founder
John Briar

John Briar

Chief Service Officer

Operative Media Locations

New York, US
Bengaluru, IN
São Paulo, BR
London, GB

Operative Media Metrics

Operative Media Online Presence

Operative Media News

Operative Media Company Life