OnSwipe (also known as Lulo Ventures) is a tablet publishing company that creates customized mobile sites for web publishers. The Company uses HTML5 to allow publishers to develop mobile content without having to develop native applications. It is available for the iPad and other tablets as well as the iPhone. OnSwipe is a SaaS solution that adds only one line of code to the publisher's existing website but allows publishers to make changes through its "Draft" functionality. It is 100% ad-driven and costs nothing for publishers to use.