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Nielsen's top competitors include IQVIA, WPP, Kantar and GfK.

	Nielsen Nielsen Holdings is an information, data, and market measurement company.	IQVIA IQVIA Holdings is a company that provides analytics, technology solutions, and contract research services to the life sciences industry.	WPP WPP is a communications service group that provides marketing and communications solutions.	Kantar Kantar is an insight, information, and consultancy network.	GfK GfK (also known as Growth from Knowledge) is a market intelligence company.
Founding Date	Founding Date 1923	Founding Date 2016	Founding Date 1971	Founding Date 1994	Founding Date 1934
Type	Type Public	Type Public	Type Public	Type Private	Type Private
Tags	Tags Business Products & Services data collection market research media streaming telecommunications television	Tags Business Products & Services biotech clinical research contractor data management	Tags Business Products & Services advertising brand creation media public relations	Tags Business Products & Services management consulting market research public relations	Tags Business Products & Services business intelligence data collection market research supply chain management
Locations	Locations New York, US HQ Buenos Aires, AR Lane Cove West, AU Macquarie Park, AU Sint Lambrechts Woluwe, BE São Paulo, BR Halifax, CA see more	Locations Danbury, US HQ Hydra, DZ Buenos Aires, AR Melbourne, AU Sydney, AU Wien, AT Zaventem, BE see more	Locations London, GB HQ Hong Kong, HK Saint Helier, JE Singapore, SG New York, US	Locations London, GB HQ Aao, AR Millers Point, AU Wien, AT Dhaka, BD Brussel, BE La Paz, BO see more	Locations Nürnberg, DE HQ Tirana, AL Vicente López, AR Melbourne, AU North Sydney, AU Wien, AT Bruxelles, BE see more
Employees	Employees 15,00065% decrease	Employees 82,0004% increase	Employees 109,38210% increase	Employees 35,6671% increase	Employees 11,706
Valuation ($)	Valuation ($) 8.5 b	Valuation ($) 40.8 b	Valuation ($) 10.9 b	Valuation ($) N/A	Valuation ($) N/A
Twitter followers	Twitter followers 198.2 k	Twitter followers 14.8 k	Twitter followers 132.1 k	Twitter followers 45 k	Twitter followers 19.6 k
Number of tweets (last 30 days)	Number of tweets (last 30 days) 63	Number of tweets (last 30 days) 71	Number of tweets (last 30 days) 58	Number of tweets (last 30 days) 60	Number of tweets (last 30 days) 17
Average likes per tweet (last 30 days)	Average likes per tweet (last 30 days) 6	Average likes per tweet (last 30 days) 5.3	Average likes per tweet (last 30 days) 4	Average likes per tweet (last 30 days) 2.7	Average likes per tweet (last 30 days) 1.5
Percentage of tweets with engagement (last 30 days)	Percentage of tweets with engagement (last 30 days) 96.83%	Percentage of tweets with engagement (last 30 days) 100%	Percentage of tweets with engagement (last 30 days) 100%	Percentage of tweets with engagement (last 30 days) 95%	Percentage of tweets with engagement (last 30 days) 82.35%
Alexa Website Rank	Alexa Website Rank 19416	Alexa Website Rank 34143	Alexa Website Rank 32374	Alexa Website Rank 75209	Alexa Website Rank 31540
Employee Rating	Employee Rating 3.8	Employee Rating 3.9	Employee Rating 3.8	Employee Rating 3.6	Employee Rating 3.6
Financial
Revenue (est.)	Revenue (est.) $3.5b (FY, 2021)	Revenue (est.) $13.9b (FY, 2021)	Revenue (est.) £12.8b (FY, 2021)	Revenue (est.) £34.2m (FY, 2019)	Revenue (est.) N/A
Cost of goods	Cost of goods $1.2b (FY, 2021)	Cost of goods $9.2b (FY, 2021)	Cost of goods (£10.1b) (FY, 2021)	Cost of goods N/A	Cost of goods N/A
Gross profit	Gross profit $2.3b (FY, 2021)	Gross profit $4.6b (FY, 2021)	Gross profit £2.7b (FY, 2021)	Gross profit £34.2m (FY, 2019)	Gross profit N/A
Net income	Net income $971m (FY, 2021)	Net income $971m (FY, 2021)	Net income £720.7m (FY, 2021)	Net income (£20.5m) (FY, 2019)	Net income N/A
Operating ⚠
Countries	Countries 55 (FY, 2021)	Countries 100 (FY, 2021)	Countries 112 (FY, 2021)	Countries N/A	Countries 60 (Jul, 2020)