Nielsen competitorsClear all

Nielsen's top competitors include IQVIA, WPP, Kantar and GfK.
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Nielsen
Nielsen
Nielsen Holdings is an information, data, and market measurement company.
IQVIA
IQVIA
IQVIA Holdings is a company that provides analytics, technology solutions, and contract research services to the life sciences industry.
WPP
WPP
WPP is a communications service group that provides marketing and communications solutions.
Kantar
Kantar
Kantar is an insight, information, and consultancy network.
GfK
GfK
GfK (also known as Growth from Knowledge) is a market intelligence company.
Founding Date
Founding Date
1923
Founding Date
2016
Founding Date
1971
Founding Date
1994
Founding Date
1934
Type
Type
Public
Type
Public
Type
Public
Type
Private
Type
Private
Tags
Locations
Locations
New York, US HQ
Buenos Aires, AR
Lane Cove West, AU
Macquarie Park, AU
Sint Lambrechts Woluwe, BE
São Paulo, BR
Halifax, CA
see more
Locations
Danbury, US HQ
Hydra, DZ
Buenos Aires, AR
Melbourne, AU
Sydney, AU
Wien, AT
Zaventem, BE
see more
Locations
London, GB HQ
Hong Kong, HK
Saint Helier, JE
Singapore, SG
New York, US
Locations
London, GB HQ
Aao, AR
Millers Point, AU
Wien, AT
Dhaka, BD
Brussel, BE
La Paz, BO
see more
Locations
Nürnberg, DE HQ
Tirana, AL
Vicente López, AR
Melbourne, AU
North Sydney, AU
Wien, AT
Bruxelles, BE
see more
Employees
Employees
15,00065% decrease
Employees
82,0004% increase
Employees
109,38210% increase
Employees
35,6671% increase
Employees
11,706
Valuation ($)
Valuation ($)
8.5 b
Valuation ($)
40.8 b
Valuation ($)
10.9 b
Valuation ($)
N/A
Valuation ($)
N/A
Twitter followers
Twitter followers
198.2 k
Twitter followers
14.8 k
Twitter followers
132.1 k
Twitter followers
45 k
Twitter followers
19.6 k
Number of tweets (last 30 days)
Number of tweets (last 30 days)
63
Number of tweets (last 30 days)
71
Number of tweets (last 30 days)
58
Number of tweets (last 30 days)
60
Number of tweets (last 30 days)
17
Average likes per tweet (last 30 days)
Average likes per tweet (last 30 days)
6
Average likes per tweet (last 30 days)
5.3
Average likes per tweet (last 30 days)
4
Average likes per tweet (last 30 days)
2.7
Average likes per tweet (last 30 days)
1.5
Percentage of tweets with engagement (last 30 days)
Percentage of tweets with engagement (last 30 days)
96.83%
Percentage of tweets with engagement (last 30 days)
100%
Percentage of tweets with engagement (last 30 days)
100%
Percentage of tweets with engagement (last 30 days)
95%
Percentage of tweets with engagement (last 30 days)
82.35%
Alexa Website Rank
Alexa Website Rank
19416
Alexa Website Rank
34143
Alexa Website Rank
32374
Alexa Website Rank
75209
Alexa Website Rank
31540
Employee Rating
Employee Rating
3.8
Employee Rating
3.9
Employee Rating
3.8
Employee Rating
3.6
Employee Rating
3.6

Financial

Revenue (est.)
Revenue (est.)
$3.5b (FY, 2021)
Revenue (est.)
$13.9b (FY, 2021)
Revenue (est.)
£12.8b (FY, 2021)
Revenue (est.)
£34.2m (FY, 2019)
Revenue (est.)
N/A
Cost of goods
Cost of goods
$1.2b (FY, 2021)
Cost of goods
$9.2b (FY, 2021)
Cost of goods
(£10.1b) (FY, 2021)
Cost of goods
N/A
Cost of goods
N/A
Gross profit
Gross profit
$2.3b (FY, 2021)
Gross profit
$4.6b (FY, 2021)
Gross profit
£2.7b (FY, 2021)
Gross profit
£34.2m (FY, 2019)
Gross profit
N/A
Net income
Net income
$971m (FY, 2021)
Net income
$971m (FY, 2021)
Net income
£720.7m (FY, 2021)
Net income
(£20.5m) (FY, 2019)
Net income
N/A

Operating

Countries
Countries
55 (FY, 2021)
Countries
100 (FY, 2021)
Countries
112 (FY, 2021)
Countries
N/A
Countries
60 (Jul, 2020)
For sources of this data, please see the company profile

View company profiles

IQVIA
HQ
Danbury, US
Employees
82,000↑ 4% increase

IQVIA Holdings is a company that provides analytics, technology solutions, and contract research services to the life sciences industry.

View company
WPP
HQ
London, GB
Employees
109,382↑ 10% increase

WPP is a communications service group that provides marketing and communications solutions.

View company
Kantar
HQ
London, GB
Employees
35,667↑ 1% increase

Kantar is an insight, information, and consultancy network.

View company
GfK
HQ
Nürnberg, DE
Employees
11,706

GfK (also known as Growth from Knowledge) is a market intelligence company.

View company