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Nielsen's top competitors include International Data Group, WPP, Kantar and Gartner.

	Nielsen Nielsen Holdings is an information, data, and market measurement company.	International Data Group International Data Group (IDG) is a company providing a market intelligence and demand generation platform for the technology ecosystem.	WPP WPP is a communications service group that provides marketing and communications solutions.	Kantar Kantar is an insight, information, and consultancy network.	Gartner Gartner is a company that provides technology research, advisory, and consulting services.
Founding Date	Founding Date 1923	Founding Date 1964	Founding Date 1971	Founding Date 1994	Founding Date 1979
Type	Type Public	Type Private	Type Public	Type Private	Type Public
Tags	Tags Business Products & Services data collection market research media streaming telecommunications television	Tags Technology digital marketing agency direct marketing it services platform	Tags Business Products & Services advertising brand creation media public relations	Tags Business Products & Services management consulting market research public relations	Tags Business Products & Services direct marketing management consulting market research
Locations	Locations New York, US HQ Buenos Aires, AR Lane Cove West, AU Macquarie Park, AU Sint Lambrechts Woluwe, BE São Paulo, BR Halifax, CA see more	Locations Needham, US HQ	Locations London, GB HQ Hong Kong, HK Saint Helier, JE Singapore, SG New York, US	Locations London, GB HQ Aao, AR Millers Point, AU Wien, AT Dhaka, BD Brussel, BE La Paz, BO see more	Locations Stamford, US HQ Barton, AU Brisbane City, AU Melbourne, AU Perth, AU Ultimo, AU Wien, AT see more
Employees	Employees 15,00065% decrease	Employees 3,300	Employees 109,38210% increase	Employees 35,6671% increase	Employees 16,6006% increase
Valuation ($)	Valuation ($) 8.5 b	Valuation ($) N/A	Valuation ($) 10.9 b	Valuation ($) N/A	Valuation ($) 20.7 b
Twitter followers	Twitter followers 198.2 k	Twitter followers 104	Twitter followers 132.1 k	Twitter followers 45 k	Twitter followers 425.8 k
Number of tweets (last 30 days)	Number of tweets (last 30 days) 63	Number of tweets (last 30 days) 1	Number of tweets (last 30 days) 58	Number of tweets (last 30 days) 60	Number of tweets (last 30 days) 550
Average likes per tweet (last 30 days)	Average likes per tweet (last 30 days) 6	Average likes per tweet (last 30 days) N/A	Average likes per tweet (last 30 days) 4	Average likes per tweet (last 30 days) 2.7	Average likes per tweet (last 30 days) 5.8
Percentage of tweets with engagement (last 30 days)	Percentage of tweets with engagement (last 30 days) 96.83%	Percentage of tweets with engagement (last 30 days) 100%	Percentage of tweets with engagement (last 30 days) 100%	Percentage of tweets with engagement (last 30 days) 95%	Percentage of tweets with engagement (last 30 days) 98.55%
Alexa Website Rank	Alexa Website Rank 19416	Alexa Website Rank 368360	Alexa Website Rank 32374	Alexa Website Rank 75209	Alexa Website Rank 7759
Employee Rating	Employee Rating 3.8	Employee Rating 3.1	Employee Rating 3.8	Employee Rating 3.6	Employee Rating N/A
Financial
Revenue (est.)	Revenue (est.) $3.5b (FY, 2021)	Revenue (est.) N/A	Revenue (est.) £12.8b (FY, 2021)	Revenue (est.) £34.2m (FY, 2019)	Revenue (est.) $4.7b (FY, 2021)
Cost of goods	Cost of goods $1.2b (FY, 2021)	Cost of goods N/A	Cost of goods (£10.1b) (FY, 2021)	Cost of goods N/A	Cost of goods $1.4b (FY, 2021)
Gross profit	Gross profit $2.3b (FY, 2021)	Gross profit N/A	Gross profit £2.7b (FY, 2021)	Gross profit £34.2m (FY, 2019)	Gross profit $3.3b (FY, 2021)
Net income	Net income $971m (FY, 2021)	Net income N/A	Net income £720.7m (FY, 2021)	Net income (£20.5m) (FY, 2019)	Net income $793.6m (FY, 2021)
Operating ⚠
Countries	Countries 55 (FY, 2021)	Countries N/A	Countries 112 (FY, 2021)	Countries N/A	Countries 100 (Q1, 2020)