Marketo revenue was $209.87 m in FY, 2015 which is a 40% year over year increase from the previous period.

## Founding Date | 2006 |

## Total Funding | $108.4 m |

## Investors | Mayfield Fund, Battery Ventures, InterWest Partners, Storm Ventures, Lead Edge Capital, IVP (Institutional Venture Partners) |

In total, Marketo had raised $108.4 m. Marketo is a subsidiary of Adobe

Marketo revenue breakdown by geographic segment: 84.7% from United States, 6.9% from EMEA and 8.4% from Other

USD | FY, 2014 | FY, 2015 |
---|---|---|

## Revenue | 150.0m | 209.9m |

| 56% | 40% |

## Cost of goods sold | 50.8m | 72.1m |

## Gross profit | 99.2m | 137.8m |

| 66% | 66% |

## Sales and marketing expense | 98.8m | 129.1m |

## R&D expense | 30.3m | 39.1m |

## General and administrative expense | 25.6m | 38.1m |

## Operating expense total | 154.8m | 206.2m |

## EBIT | (55.6m) | (68.5m) |

| (37%) | (33%) |

## Pre tax profit | (55.4m) | (68.4m) |

## Income tax expense | (477.0k) | 708.0k |

## Net Income | (55.0m) | (69.1m) |

USD | Q1, 2015 | Q2, 2015 | Q3, 2015 | Q1, 2016 | Q2, 2016 |
---|---|---|---|---|---|

## Revenue | 46.0m | 50.7m | 54.9m | 62.2m | 66.0m |

## Cost of goods sold | 16.4m | 17.9m | 18.7m | 21.4m | 21.2m |

## Gross profit | 29.6m | 32.7m | 36.3m | 40.8m | 44.8m |

| 64% | 65% | 66% | 66% | 68% |

## Sales and marketing expense | 30.0m | 32.1m | 33.3m | 37.1m | 35.1m |

## R&D expense | 9.7m | 9.2m | 9.7m | 11.0m | 10.2m |

## General and administrative expense | 8.8m | 9.0m | 9.7m | 10.9m | 14.4m |

## Operating expense total | 48.5m | 50.2m | 52.7m | 59.0m | 59.7m |

## EBIT | (18.9m) | (17.4m) | (16.5m) | (18.1m) | (15.0m) |

| (41%) | (34%) | (30%) | (29%) | (23%) |

## Pre tax profit | (18.4m) | (17.4m) | (16.8m) | (18.3m) | (14.9m) |

## Income tax expense | 212.0k | 100.0k | 142.0k | 402.0k | 405.0k |

## Net Income | (18.6m) | (17.5m) | (17.0m) | (18.7m) | (15.3m) |

USD | FY, 2013 | FY, 2014 | FY, 2015 |
---|---|---|---|

## Cash | 128.3m | 112.6m | 107.2m |

## Accounts Receivable | 26.9m | 37.9m | 50.7m |

## Prepaid Expenses | 3.2m | 5.8m | 9.1m |

## Current Assets | 158.5m | 156.3m | 167.0m |

## PP&E | 13.9m | 16.8m | 21.3m |

## Goodwill | 25.9m | 29.2m | 29.2m |

## Total Assets | 205.8m | 210.4m | 225.1m |

## Accounts Payable | 3.5m | 3.9m | 4.3m |

## Short-term debt | 2.2m | 2.7m | 2.2m |

## Current Liabilities | 70.1m | 90.3m | 123.9m |

## Long-term debt | 5.4m | 2.7m | 478.0k |

## Total Debt | 7.6m | 5.4m | 2.7m |

## Total Liabilities | 77.4m | 96.4m | 127.3m |

## Common Stock | 4.0k | 4.0k | 4.0k |

## Additional Paid-in Capital | 257.8m | 297.4m | 344.7m |

## Retained Earnings | (129.6m) | (183.9m) | (251.3m) |

## Total Equity | 128.4m | 113.2m | 93.1m |

## Debt to Equity Ratio | 0.1 x | 0 x | 0 x |

## Debt to Assets Ratio | 0 x | 0 x | 0 x |

## Financial Leverage | 1.6 x | 1.9 x | 2.4 x |

USD | FY, 2013 | FY, 2014 | FY, 2015 |
---|---|---|---|

## Net Income | (47.4m) | (55.0m) | (71.5m) |

## Depreciation and Amortization | 4.6m | 9.5m | 13.9m |

## Accounts Receivable | (12.7m) | (11.4m) | (14.0m) |

## Accounts Payable | 2.1m | (341.0k) | 1.6m |

## Cash From Operating Activities | (12.4m) | (14.0m) | 2.3m |

## Purchases of PP&E | (11.4m) | (8.4m) | (15.8m) |

## Cash From Investing Activities | (18.1m) | (8.7m) | (17.1m) |

## Long-term Borrowings | (582.0k) | (2.2m) | (2.7m) |

## Cash From Financing Activities | 114.4m | 8.3m | 9.8m |

## Net Change in Cash | 84.1m | (15.7m) | (5.4m) |

## Interest Paid | 211.0k | 272.0k | 168.0k |

## Income Taxes Paid | 33.0k | 80.0k | 394.0k |

USD | Q2, 2013 |
---|---|

## Financial Leverage | 1.5 x |

FY, 2013 | Q1, 2014 | Q2, 2014 | Q3, 2014 | FY, 2014 | Q1, 2015 | Q2, 2015 | Q3, 2015 | FY, 2015 | Q1, 2016 | Q2, 2016 | Apr, 2018 | Jun, 2018 | Sep, 2018 | Sep, 2019 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|

## Enterprise Customers | 3 k | 3.22 k | 3.36 k | 3.5 k | 3.79 k | 3.97 k | 4.13 k | 4.3 k | 4.55 k | 4.62 k | 4.76 k | 5 k | |||

## Billings | $112.6 m | $168.2 m | $238.9 m | ||||||||||||

## Retention Rate | 100% | 109% | 105% | ||||||||||||

## Patents (US) | 3 | 19 | |||||||||||||

## Patents Pending (US) | 6 | 9 | 9 | 9 | 10 | 15 | |||||||||

## Industries Served | 13 | ||||||||||||||

## Patent Applications | 3 | 3 | 4 | ||||||||||||

## Trademarks | 20 | 19 | 7 |