Lumber Liquidators was founded in 1994 when Tom Sullivan, now Chairman, began selling surplus building materials at heavily discounted prices. Two years later the Company identified an opportunity to sell hardwood flooring at “liquidator” prices after observing that traditional home improvement and flooring retailers underserved customers in terms of price, selection, product quality and overall value. Lumber Liquidators began working directly with vendors and mills to provide customers with high-quality assortments at everyday low prices—including premium categories.
Lumber Liquidators is now the largest specialty retailer of hardwood flooring in the U.S. The Company offers great value, superior service and a broad selection of high-quality, premium hardwood flooring products at everyday low prices designed to appeal to a diverse customer base. Lumber Liquidators carries premium hardwood flooring products in a wide variety of domestic and exotic wood species in both pre-finished and unfinished brands of various widths and lengths as well as a complete assortment of engineered products, laminates, bamboo, cork and accessories. The Company’s product offering is substantially comprised of proprietary brands, including its flagship and nationally recognized Bellawood brand.