Lucid is a software company delivering the power of human answers on a massive scale. We built Fulcrum, the first global marketplace for market research sample (that means human beings who answer questions), and introduced programmatic buying and selling to the market research industry. We also created Federated Sample, a full-service sample provider that, using our proprietary technology, empowers our clients to do world-class market research. Over five billion questions have been asked and answered on our global platform. Human data on this scale gives us an amazing opportunity to solve problems with software. We were founded and are based in New Orleans, Louisiana. We’re moving fast, and growing fast. Both of our business units have doubled in the past year, and in the fall of 2015 we will open our second office, in London, reflecting our truly global business. Lucid was founded in 2010 as Federated Sample, LLC; the parent company was renamed in 2015, keeping the Federated Sample and Fulcrum business units as thriving brands. The name Lucid reinforces our commitment to creating clarity through the power of massive data.
Company Growth (employees)
New Orleans, US
Size (employees)
206 (est)+14%
Lucid was founded in 2010 and is headquartered in New Orleans, US

Lucid Office Locations

Lucid has an office in New Orleans
New Orleans, US (HQ)
One Canal Place 365 Canal St

Lucid Data and Metrics

Summary Metrics

Founding Date


Total Funding

$64.6 m

Latest funding size

$60 m

Time since last funding

5 months


Lucid's latest funding round in April 2017 was reported to be $60 m. In total, Lucid has raised $64.6 m

Traffic Overview of Lucid

Lucid Online and Social Media Presence

Lucid News and Updates

Lucid’s unique approach to cars is about more than just electric drivetrains

 Lucid Motors is a startup focused electric cars, and the company revealed the design of its first car, the Lucid Air, at the very end of last year. The luxury sedan looks like a natural competitor to Tesla’s Model S, but the company has a view of the direction of the industry that makes its car uni…

Lucid tests a prototype of its Air electric car at extreme high speed

 Lucid is continuing down its path of shipping a Tesla competitor, and the Air just underwent another milestone: High-speed testing. A performance-targeted prototype version of its flagship Air car, the first it’s intending to bring to production, hit Ohio’s 7.5-mile TRC test track to check out how …

Sorry Tesla, but the Lucid Air is way more luxurious and spacious

Newcomer Lucid Motors has generated quite the buzz since it announced its Air electric car late last year. The California-based company's EV, which also has an autonomous driving system, has been billed by many as a Tesla "killer" that's more high tech and luxurious than the Model S. I got a cha…

Lucid raises $60M as it plans to dominate market research

 Lucid is announcing that it has raised a $60 million round led by North Bridge Growth Equity. It’s the company’s first outside funding since raising a relatively tiny $2.8 million back in 2011. Founder and CEO Patrick Comer said that in the years between, he deliberately wanted Lucid to “run really…

Startup Lucid Motors insists it is defying the electric car curse and will challenge Tesla in China

Lucid Motors wants to make things very clear: the company isn’t like struggling electric car startup Faraday Future. "Let’s distinguish ourselves first from the scenario at Faraday Future," Lucid CTO Peter Rawlinson told Business Insider at Classic Car Club in Manhattan.If y…

How does the Lucid Air stack up against the competition?

 Now that we know that the Lucid Air will start at $60,000 (before applying the federal tax credit that’s available for electric vehicles), people are going to start comparison shopping. The first competitor that springs to mind is that other all-electric luxury sedan, the Tesla Model S. The Air is …
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Lucid Company Life and Culture

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