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iPerceptions is a leading digital customer research company that enriches marketing technologies with the Voice of the Customer. The company’s solutions are powered by the Active Research™ SaaS Platform, which captures visitors’ intent, needs, and experiences in the moment of truth using advanced engagement technologies. iPerceptions is revolutionizing market research with Active Recognition™ which recognizes the intent of anonymous website visitors in real-time to provide personalized experiences. With over 20M visitor intent datapoints collected every year across 3,500 brands and in 32 languages, iPerceptions is the trusted research solution of customer centric organizations.

HQMontréal, CA
Employee Ratings4.2

Latest Updates

Employees (est.) (Sept 2020)65(-30%)
Cybersecurity ratingBMore

Key People/Management at iPerceptions

Martin le Sauteur

Martin le Sauteur

Chairman of the Board
Pascal Cardinal

Pascal Cardinal

President and Chief Executive Officer
Isabelle Rochon

Isabelle Rochon

Vice President, Client Services
Philippe Dufour

Philippe Dufour

Vice President, Finance
Denis M. Sirois

Denis M. Sirois

Board Member
Jerry Tarasofsky

Jerry Tarasofsky

Board Member
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iPerceptions Office Locations

iPerceptions has offices in Montréal and New York
Montréal, CA (HQ)
310 3575 Boul St-Laurent
Montréal, CA
606 Rue Cathcart #1007
New York, US
575 Madison Ave #1006
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iPerceptions Financials and Metrics

Summary Metrics

Founding Date


iPerceptions total Funding

$3.7 m

Time since last funding

6 years ago

iPerceptions investors

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iPerceptions Cybersecurity Score

Cybersecurity ratingPremium dataset



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iPerceptions Online and Social Media Presence

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iPerceptions Blogs

7 essential qualities your brand should strive for during a crisis

These are unprecedented and disruptive times for everyone. A crisis can force a brand to adjust their priorities and how they do business. However, the Customer Experience (CX), and putting the customer first, should always remain top priority.

3 things to consider with your CX program during COVID-19

COVID-19 is impacting businesses and customer behavior worldwide. As we all adjust to these unprecedented times, Customer Experience (CX) programs provide a way to help measure, monitor, and address customers' changing needs with both support and compassion. However, it may not be immed…

The customer journey will be forever changed as a result of COVID-19

Staying connected to your customers through customer feedback will help your brand navigate the impact of the coronavirus now, and after we emerge on the other side of the curve.

An update to our customers regarding COVID-19

We would first like to share our heartfelt support to all those affected by COVID-19. You are foremost in our thoughts as we navigate this pandemic and its impacts together.

Causation vs. Correlation – What you need to know

Data in the right hands can be extremely powerful and should be a key element of any decision. A famous quote by American statistician, W. Edwards Deming, reads “In God we trust. All others must bring data.” But too often, data can be misconstrued and misunderstood. One of the biggest m…

5 recent CX stories you should check out

Based on how much Customer Experience (CX) in general evolved in the 2010s, it will be interesting to see where we will be just ten years from now.
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iPerceptions Frequently Asked Questions

  • When was iPerceptions founded?

    iPerceptions was founded in 1999.

  • Who are iPerceptions key executives?

    iPerceptions's key executives are Martin le Sauteur, Pascal Cardinal and Isabelle Rochon.

  • How many employees does iPerceptions have?

    iPerceptions has 65 employees.

  • Who are iPerceptions competitors?

    Competitors of iPerceptions include Fresh Relevance, Bitly and ADARA.

  • Where is iPerceptions headquarters?

    iPerceptions headquarters is located at 310 3575 Boul St-Laurent, Montréal.

  • Where are iPerceptions offices?

    iPerceptions has offices in Montréal and New York.

  • How many offices does iPerceptions have?

    iPerceptions has 3 offices.